Editor’s Note: This post is by Paul Slezak, Cofounder and CEO of RecruitLoop – the World’s largest marketplace of expert Recruiters and Sourcers available on-demand.
Referral emails are a powerful way to allow your valued customers to do a large part of your marketing for you. Put out a high-quality service, then simply give them strong reasons for them to refer their friends and family to you.
New users who are excited to use the product your business offers are excellent prospects. You can capitalize on their excitement by encouraging them to share with their friends. This is especially effective if you have a novel product or service that grabs the readers’ attention and excites their interest to share.
Remember to use your audience’s demographic data to your advantage. Craft different messages to different segments and tailor your offers from this data. For example, students and seniors have access to different networks and financial incentives.
It’s no secret that you won’t get any referrals if you bore your customers.
One tip to engage with your customers and hold their attention is to implement animated GIFs to push your users to take action.
Emails are an excellent way to encourage customers who already love your business or product to go out there and spread the word. Learn some best practice tips and strategies to get the most out of referral emails in the infographic below created by our friends at CleverTap that includes how companies like Uber, Venmo, and Chase put them to use.