Editor’s Note: This is a guest post by Michelle Deery Michelle is a content writer for Heroic Search. Her opinions are her own.
Hiring new employees is one of the most challenging parts of running a business. Every new hire can have a huge impact of a business’s culture and performance, so the stakes are high. After all, great people are the difference between success and mediocrity.
With 41% of employers estimating a single bad hire costs $25K, it’s more vital than ever to get the hiring process right. Here you’ll find eight advertising strategies you need to arm yourself with to get the best talent.
1. Go fishing in the right lake
It goes without saying that you need to be advertising in the right place. The first thing to do is to figure out where that is – either online or at a local location. For example, if you are a B2B business looking for IT talent, you should be advertising in relevant tech job places. Whether it’s at a conference, on social media, via a jobs board or at a local meetup, find where the best places are to net the talent you require and advertise there.
2. Advertise flexibility
The days of being chained to an office desk from 9-5 are over. Flexible working is not just a selling point today, it’s a requirement for forward thinking potential hires.
Top talent want to be offered the flexibility to work where they want and, as long as your employees meet their goals, offering flexible working can be a huge selling point when it comes to attracting the right people. After all, a little bit of flexibility and remote working can go a long way! Plus, nine out of ten say flexible working boosts productivity… A win win.
3. Transparency is key
Whatever method you use for advertising, transparency should form an integral part of your hiring strategy. Why? Because new hires absolutely hate being lied to. Therefore, you should be descriptive, clear and concise when it comes to actually writing the job role and specs.
Think about what a candidate would want to see. Consider the day to day tasks required, how the job role fits within the company hierarchy, what the goals for success are, the key salary and benefits information, who the manager will be, the necessary skills required and so on.
It’s best to be open and honest about the challenges the job faces. If you are clear about the role and what kind of talent you are looking for, you’ll be much more likely to make a good, long-term hire.
4. Use banners to attract interest
It might be deemed as ‘old school’ given the recent preference for digital job hiring methods, but using a ‘now hiring’ vinyl banner is still an extremely effective way to drive interest to your business. Remember, not every candidate you might be interested in is using social or digital channels to search for jobs, so a vinyl banner is a good way to get their attention. Placing your banners strategically and making sure the image and copy reflects your business is a good place to start.
A vinyl banner can provide you with the perfect way to attract new employees by advertising your hiring needs. You can use them for signposting directions to your office or for advertising job openings.
They can be used in a variety of locations – booths, the side of a road, the side of a building and so on. Regardless of how you use them, a banner can allow you to catch the attention you desire. And if one location isn’t working as you’d like, simply take it down and relocate it to the most appropriate spot.
5. Show off your culture and values
One of the first things a potential employee will do is check out the company’s values and culture. This is not about skills or education, this is about personality and passion. And you need to get this right to ensure the possible employee fits within your company.
It works two ways however, as potential hires also want to see if their new workplace will be a nice place to work. Dedicate time to showing off your company culture via social media, your website and so on. Whatever your mission and core values, promote them and hire in accordance with them.
6. Use your team to amplify your outreach
Promoting from within is an easy way to reward hard work, but sometimes you need to look elsewhere if the right candidate isn’t available. Instead of overlooking your current employees for new roles, you should empower them to help bring in great candidates.
Nobody knows your company better, a team of evangelists will only help the business prosper, and your current team might know like-minded people who could fill and opening without the headache of going through the recruitment process.
The best strategy to empower your current employees to advertise for you is to reward them for successful referrals – perhaps with a gift or a cash bonus. Not only is engaging your employees in the recruiting process a cost effective way to find good candidates, but they are the ones who will ultimately be working with the new hire every day so they need to connect.
7. Use LinkedIn the right way
LinkedIn is a powerful tool at your disposal, but you need to use it the right way. Firstly, all business owners should be utilizing their network, as well as the network of their current hires, to connect with potential candidates. LinkedIn’s advanced search options makes this a fairly easy process. You can easily see experience through a person’s profile, identify mutual connections and search by skills or keywords.
If you want to try it out properly, cash in on LinkedIn Premium’s one money free trial, which gives you access to InMails so you can directly contact potential candidates. Away from LinkedIn, social media is a perfect platform for advertising job openings. Millennial workers, in particular, regularly look at jobs via Facebook and Twitter, and plenty of brands are now using both channels to advertise on with recruiting content. Combine targeted ads with organic posts to attract attention and encourage engagement.
8. Use your website
In the digital age, your website is the face of your business. Adding a careers page to your website is a no-brainer. This page can host your job openings, your company values and culture and any fun content you have about your current employees. Try getting creative with it to draw interest. Video, for example, is an effective engagement tool for new hires. Perhaps add a video on the page highlighting your company culture, or speaking with a current employee about what it is like working at your company.
There you have it, eight advertising strategies to help you get it right when it comes to hiring new employees. Hiring new employees can be a daunting task, but it doesn’t need to be so difficult. With the right strategies, you’ll soon be able to welcome the right employees.