These days professional video content is essential for any business.
Gone are the days when video can be seen as a luxury or an add-on.
Not having video on your company website may well mean you’re missing the multiple touch points consumers are expecting of businesses today.
The stats speak for themselves. Recently Forbes surveyed 300 C level executives (over $500 million in revenues)*:
Still not convinced? How about these stats
All of these numbers will rise.
So now you may be thinking that producing some video content for your business might be a good idea. But where do you start? There are many parts that go into making great video content.
Here are my top three tips on how you can guarantee to make the perfect video for your business.
First impressions last. You have around 5-7 seconds to grab a customer’s attention before they click away from your content. Make an effort to appear the way you think you should appear when presenting yourself and your business to the world.
The only way that you can guarantee being comfortable and confident in front of the camera is to rehearse … a lot. When you practise your content again and again you will give yourself a better opportunity of being natural and confident in front of the camera.
When you are ‘present’ in front of the camera your audience will connect with you. When they connect with you, it’s far more likely that what you’re saying or demonstrating will be absorbed and retained.
You can’t afford to be anyone else! Be yourself in front of the camera. People will trust you and will more likely buy what you’re promoting if you’re genuine and being yourself.
The only way to guarantee trust, and then a connection, is to be authentic.
Adam Monaghan is an ex-photographer who has fallen in love with video. He founded Content Productions to assist businesses in crystallising their vision and translating it to video content.
*Source – Marketing Profs
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