How To Post A Job

Post A Job For Free, Promote It For A Fee

Post a Job

Your next steps will be going through all of the resumes you receive and selecting the few that really stand out, so you can begin interviews. You’re getting closer to making the decision and hiring someone to work for you.

Hiring someone new is an exciting part of growing your business and keeping it running. Once you’ve identified the need for a new employee, it’s time to define the opening and post the job. Keep reading to learn how to post a job to get the best results.

Key Takeaways

• Before posting a job opening, take the time to imagine your ideal employee. Know what they will do and what skills and personality traits you want them to have.

• Make sure your job post contains: the job title, job duties, qualifications, company profile, and benefits.

• Post your job opening on Zippia or other online platforms by following the prompts the website has set up for you.

• Announce your job on social media and some other outlets to reach both a broader audience and a more targeted niche.

Before Posting the Job

Before you post your job opening, it’s a good idea to put some time and thought into the job post. Some people like to dive in and fill in the forms on job boards to get the ball rolling. This is a monumentally bad idea. The best approach is to go through the effort of considering what you want that ideal hire to do and what characteristics you want them to possess.

Jot down notes that will help you define the position and notes on what you want from that employee. Create one list that details what they’ll be doing daily and tasks they’ll be expected to do but not on a daily basis. This will shape your vision of the position.

Another list will start with the skills, knowledge, and experience you expect from the employee. This might include a college degree, certifications, or experience working in your field of business. This list will also include some soft skills like their communication abilities, if they work well in a team, or if they’re an independent worker.

What Is a Job Post?

A job post is a way for employers to advertise their job openings. The key word there is advertising.

On the surface, a job post is designed to tell people what position you have open, let them know more about the job and your company, and then explain some of the benefits they’ll receive. A great job post is one that also sells your company. The best listings get people excited about working for your company and draw more applicants.

How to Write a Job Post

Once you have collected some notes on the position you have open, it’s time to start writing a job post. Don’t forget that you’re also selling them on the idea of working for you. There are five key parts to a job posting.

• Job title. This should be based on keywords that succinctly define the position so search engines can find your posting.

• Company profile. Sell your company to prospective candidates by telling them what you do and why you’re a great company.

• Job duties and responsibilities. List the primary duties that your new hire will have. You should have a list of all of the duties, but there’s no reason to spell it all out in the job posting.

• Qualifications. If you feel the right candidate needs certain qualifications for the job, make sure to let candidates know. If you’d like them to have other skills, you can suggest that having those skills would be positive but not necessary.

• Benefits. This is another opportunity to sell this position by listing what benefits come with a job at your company. Make sure you highlight the most important benefits to employees.

Once you’ve written your job opening, it’s time to think about where to post it.

Where to Post Job Openings

Job openings used to appear in the newspaper or literally tacked to job boards in places where a lot of people would see them. Today, the internet makes it very easy to post your job opening and attracts a lot of viewers.

Zippia is a fantastic place to start posting your job. We offer superior service, and your post is sure to attract many qualified individuals. It’s a user-friendly process, and you’re guided through each of the steps to create your post, so there’s no worrying or confusion.

While we know that Zippia is great, we also recommend cross-promoting across a few other websites to get more viewers, and we suggest looking for career-specific outlets. For instance, if you’re hiring a nursing assistant, you might want to post with nursing groups or with local colleges so you can reach new graduates.

Announce It on Social Media

If your business has a social presence, posting your job opening there or directing people through social media to your Zippia job post is an excellent idea. One of the best things about spotlighting your business’s job opening on social media is that your followers presumably already like you and know about your company. That makes working for you an easy sell.

If you’re reaching people who aren’t already a follower, you can benefit from reaching people who are interested in working for you, and you might introduce more people to your company and gain followers. LinkedIn is a great place to be social with your company and to advertise your business. It’s also the first stop for many when posting a job on social media.

Posting a Job FAQ

1. What information do I need to post a job opening?

   To post a job opening, you’ll need to have five key pieces of information: Job title, job duties and responsibilities, applicant qualifications, company profile, and benefits.

   In addition, you will benefit from taking some time and imagining what you want your new hire to do and what characteristics you’d like them to have. You don’t need this for the posting, but it will help when it comes to the job interview.

2. What does it cost to post a job?

   The cost of posting a job depends on the place you post it. There are some free job posting websites, and there are different ways of charging on sites that do have a fee. You will likely reach more people if you pay to post your job or to have it featured.

3. Should I advertise my job opening in more than one place?

   Yes, you should use more than one platform for advertising your job opening. Even if you select to only post on Zippia, you should still announce your job opening on social media. You might even want to put it on a local college job board. This approach gives you a wider base of applicants to choose from.

4. Should I post my job opening several times with different titles?

   No, posting the same job multiple times on the same site with different titles isn’t necessary. Most job boards recommend similar jobs to applicants, so you don’t have to spend more money to reach everyone.

   For example, if you want to hire a copywriter, you don’t have to write a job description for a copywriter and another one for a content writer. Applicants looking for this type of job will see your post no matter which keyword you choose to use when announcing your job opening.

Author

Kristin Kizer

Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.