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Executive vice president marketing salary
Average executive vice president marketing salary
$225,142
Understanding the Executive Vice President Marketing Salary
The role of an Executive Vice President of Marketing is vital in any organization, influencing brand strategy and market positioning. As of October 2025, the average salary for this position is $225,142 per year, reflecting the high level of responsibility and expertise required. Additionally, hourly rates average around $108, depending on various factors.
Factors influencing salary include:
- Experience: More experienced candidates typically command higher salaries.
- Location: Salaries can differ significantly by state and city. For instance, positions in metropolitan areas often offer more competitive pay.
- Industry: Certain sectors, such as technology and finance, tend to provide higher compensation compared to others.
Top-paying states for this role include California, New York, and Texas, where the demand for skilled marketing executives is high. Exploring job opportunities in cities with robust economic growth can lead to lucrative offers. For those aspiring to reach this level, building a strong network and gaining diverse marketing experience will be key to advancing in this competitive field.
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Where can an Executive Vice President Marketing earn more?
Average executive vice president marketing salary by state
The highest-paying states for executive vice presidents marketing are California, Rhode Island, and New York. The lowest average executive vice president marketing salary states are Louisiana, Kansas, and Florida.
- State view
- County view
Highest paying states for executive vice presidents marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $192,595 | $92.59 |
| 2 | Minnesota | $187,413 | $90.10 |
| 3 | Washington | $189,095 | $90.91 |
| 4 | Ohio | $187,849 | $90.31 |
| 5 | Pennsylvania | $180,968 | $87.00 |
| 6 | Georgia | $180,889 | $86.97 |
| 7 | North Carolina | $178,775 | $85.95 |
| 8 | Michigan | $187,386 | $90.09 |
| 9 | North Dakota | $177,883 | $85.52 |
| 10 | Illinois | $177,661 | $85.41 |
| 11 | Wisconsin | $181,860 | $87.43 |
| 12 | Virginia | $181,953 | $87.48 |
| 13 | Texas | $171,476 | $82.44 |
| 14 | Massachusetts | $177,067 | $85.13 |
| 15 | New York | $190,561 | $91.62 |
| 16 | South Carolina | $179,988 | $86.53 |
| 17 | New Jersey | $177,957 | $85.56 |
| 18 | California | $192,928 | $92.75 |
| 19 | Connecticut | $173,472 | $83.40 |
| 20 | Nevada | $167,925 | $80.73 |
| 21 | Utah | $164,467 | $79.07 |
| 22 | West Virginia | $171,370 | $82.39 |
| 23 | Delaware | $172,125 | $82.75 |
| 24 | Idaho | $170,986 | $82.20 |
| 25 | Arkansas | $164,194 | $78.94 |
| 26 | Alaska | $175,856 | $84.55 |
| 27 | Arizona | $163,267 | $78.49 |
| 28 | Iowa | $167,659 | $80.61 |
| 29 | Maine | $164,020 | $78.86 |
| 30 | Tennessee | $161,608 | $77.70 |
| 31 | Wyoming | $157,996 | $75.96 |
| 32 | Maryland | $169,755 | $81.61 |
| 33 | New Hampshire | $162,895 | $78.31 |
| 34 | District of Columbia | $170,911 | $82.17 |
| 35 | South Dakota | $160,619 | $77.22 |
| 36 | Vermont | $164,069 | $78.88 |
| 37 | Mississippi | $162,633 | $78.19 |
| 38 | Missouri | $160,862 | $77.34 |
| 39 | Oregon | $168,547 | $81.03 |
| 40 | Colorado | $156,417 | $75.20 |
| 41 | New Mexico | $161,712 | $77.75 |
| 42 | Montana | $160,089 | $76.97 |
| 43 | Kentucky | $156,025 | $75.01 |
| 44 | Kansas | $152,491 | $73.31 |
| 45 | Indiana | $156,398 | $75.19 |
| 46 | Florida | $152,235 | $73.19 |
| 47 | Nebraska | $152,013 | $73.08 |
| 48 | Hawaii | $152,160 | $73.15 |
| 49 | Alabama | $153,419 | $73.76 |
| 50 | Louisiana | $153,053 | $73.58 |
| 51 | Oklahoma | $151,806 | $72.98 |
Highest paying cities for executive vice presidents marketing
The highest-paying cities for executive vice presidents marketing are Los Angeles, CA, New York, NY, and Gastonia, NC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Los Angeles, CA | $244,499 | $117.55 |
| 2 | New York, NY | $230,355 | $110.75 |
| 3 | Gastonia, NC | $218,578 | $105.09 |
| 4 | Chicago, IL | $214,719 | $103.23 |
| 5 | Plano, TX | $209,970 | $100.95 |
| 6 | Cambridge, MA | $202,143 | $97.18 |
| 7 | Hartford, CT | $196,486 | $94.46 |
| 8 | Denver, CO | $175,796 | $84.52 |
| 9 | Orlando, FL | $174,726 | $84.00 |
Executive vice president marketing salary details
An executive vice president marketing's salary ranges from $117,000 a year at the 10th percentile to $432,000 at the 90th percentile.
What is an executive vice president marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $432,000 | $36,000 | $208 |
| 75th Percentile | $317,000 | $26,417 | $152 |
| Average | $225,142 | $18,762 | $108 |
| 25th Percentile | $159,000 | $13,250 | $76 |
| 10th Percentile | $117,000 | $9,750 | $56 |
Highest paying executive vice president marketing jobs
The highest paying types of executive vice presidents marketing are executive vice president, senior vice president of marketing, and vice president, product management.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring executive vice presidents marketing now:
Which companies pay executive vice presidents marketing the most?
Executive vice president marketing salaries at Estée Lauder and Ketchum are the highest-paying according to our most recent salary estimates. In addition, the average executive vice president marketing salary at companies like Sumitomo Dainippon Pharma America, Inc. and Westfield Bank are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Estée Lauder | $309,352 | $148.73 |
| 2 | Ketchum | $249,729 | $120.06 |
| 3 | Sumitomo Dainippon Pharma America, Inc. | $242,224 | $116.45 |
| 4 | Westfield Bank | $241,536 | $116.12 |
| 5 | Hero Digital | $239,811 | $115.29 |
| 6 | Falcon's Creative Group | $239,449 | $115.12 |
| 7 | Umg Recordings Services Inc. | $239,449 | $115.12 |
| 8 | Oyster Point Pharma | $238,213 | $114.53 |
| 9 | Goodwin Recruiting | $212,389 | $102.11 |
| 10 | PowerToFly | $206,831 | $99.44 |
| 11 | GGI | $204,426 | $98.28 |
| 12 | City National Bank | $166,094 | $79.85 |
| 13 | Goldman Sachs | $161,676 | $77.73 |
| 14 | Planet Hollywood International | $116,533 | $56.03 |
| 15 | McDonald's | $54,323 | $26.12 |
Wage gap by gender, race and education
Executive Vice President Marketing salary by industry
The average executive vice president marketing salary varies across industries:
- The average executive vice president marketing salary in the hospitality industry is $188,110, the highest of any industry.
- The average executive vice president marketing salary in the finance industry is $181,726.
- Executive vice presidents marketing in the media industry earn an average salary of $143,389, the lowest of any industry.
Highest paying industries for executive vice presidents marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Hospitality | $188,110 | $90.44 |
| 2 | Technology | $181,726 | $87.37 |
| 3 | Retail | $175,389 | $84.32 |
| 4 | Professional | $172,587 | $82.97 |
| 5 | Health Care | $172,467 | $82.92 |
| 6 | Finance | $144,266 | $69.36 |
| 7 | Media | $143,389 | $68.94 |
High paying executive vice president marketing jobs
Executive vice president marketing salary trends
The average executive vice president marketing salary has risen by $41,428 over the last ten years. In 2014, the average executive vice president marketing earned $183,715 annually, but today, they earn $225,142 a year. That works out to a 8% change in pay for executive vice presidents marketing over the last decade.
Compare executive vice president marketing salaries for cities or states with the national average over time.
Average executive vice president marketing salary over time
Compare executive vice president marketing salaries for individual cities or states with the national average.
Executive vice president marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $225,000 | $108.24 | +3.7% |
| 2024 | $217,000 | $104.19 | +1.9% |
| 2023 | $213,000 | $102.24 | +1.5% |
| 2022 | $209,000 | $100.67 | +0.8% |
| 2021 | $208,000 | $99.87 | +1.9% |
Recently added executive vice president marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Holtzbrinck Publishing Group | Exec Director/Vp, Marketing (Mcpg) | New York, NY | 06/19/2025 | $150,000 |
| MacMillan | Exec Director/Vp, Marketing (Mcpg) | New York, NY | 06/18/2025 | $150,000 |
| Spectrum Staffing Services/Hrstaffers Inc. | Executive Vice President of Marketing | Montville, NJ | 02/22/2025 | $200,000 |
| Ivy Exec | INS Paid Market Research Study for VPS of Marketing In The Marketing Sector | San Jose, CA | 12/15/2024 | $626,100 |
| Goldman Sachs | Executive Office, Global Marketing, Art Direction and Visual Design, Vice President-New | New York, NY | 11/21/2024 | $125,000 |
| Goldman Sachs | Executive Office, Global Marketing, Head of Post Production, Vice President, New York New York · · V | New York, NY | 10/15/2024 | $125,000 |
| Deloitte | Vice President, Sales Executive-Salesforce Marketing Cloud | Des Moines, IA | 07/12/2024 | $137,400 |
| Deloitte | Vice President, Sales Executive-Salesforce Marketing Cloud | Pittsburgh, PA | 07/12/2024 | $137,400 |
| Deloitte | Vice President, Sales Executive-Salesforce Marketing Cloud | Jersey City, NJ | 07/12/2024 | $137,400 |
| Deloitte | Vice President, Sales Executive-Salesforce Marketing Cloud | Los Angeles, CA | 07/12/2024 | $137,400 |
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