Automatically apply for jobs with Zippia

Upload your resume to get started.

Interactive marketing strategist skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

John Ney,

John Ney

Below we've compiled a list of the most critical interactive marketing strategist skills. We ranked the top skills for interactive marketing strategists based on the percentage of resumes they appeared on. For example, 15.0% of interactive marketing strategist resumes contained email campaigns as a skill. Continue reading to find out what skills an interactive marketing strategist needs to be successful in the workplace.

14 interactive marketing strategist skills for your resume and career

1. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how interactive marketing strategists use email campaigns:

Created and developed email campaigns from concept to completion.
Implemented sector-specific content and personalized tactics in email campaigns to dramatically boost open and response rates.

2. Digital Marketing

Here's how interactive marketing strategists use digital marketing:

Developed and implemented digital marketing strategies and programs for clients including search engine optimization, email marketing and analytics.
Managed the client relationship, digital marketing and ecommerce program for Briggs & Riley Travelware.

3. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how interactive marketing strategists use sem:

Developed SEO/ SEM and social media initiatives increasing site visibility and customer loyalty.
Create marketing materials, sales and special offers and develop website, online shopping and email marketing, SEO and SEM.

4. Search Engine Optimization

Here's how interactive marketing strategists use search engine optimization:

Increased customer base exponentially by executing ad campaigns, organic search engine optimization & managing social media outlets.
Coordinate marketing communications among product research specialists, content developers & search engine optimization team.

5. Email Marketing

Here's how interactive marketing strategists use email marketing:

Planned, deployed and tracked various client email marketing initiatives (list building, email newsletters, etc.).
Manage marketing/advertising department for $30m/yr company Manage marketing staff to achieve measurable results Web Development/Management Email Marketing Sales/Lead Funnel Management

6. Interactive Strategy

Here's how interactive marketing strategists use interactive strategy:

Drafted interactive strategy for B2B import-export web site.

7. Google Adwords

Here's how interactive marketing strategists use google adwords:

Enhanced online visibility by conducting effective Google AdWords campaigns.
Collaborated with outside search engine optimization team to implement and coordinate different marketing strategies through Google AdWords and social media outlets.

8. Facebook

Here's how interactive marketing strategists use facebook:

Research, copywrite and edit all content for Nestle Bearbrand's www.mommybear.net and the brand's Facebook educational messaging.
Contacted customers through phone, email & Facebook to encourage additional sales, maintained customer relationships and ensured customer satisfaction.

9. User Experience

Here's how interactive marketing strategists use user experience:

Project included all facets of ideation development, defined user experience and requirements coupled with a sophisticated traffic building strategy.
Collaborate with team to brainstorm ideas and conceptualize new consumer website features and functionality based on optimal user experience.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how interactive marketing strategists use business development:

Led new business development efforts that resulted in winning the Honda Financial Services account.
Created business development materials, focused to reinforce and communicate company brand and lines of business within the executive recruitment industry.

11. CMS

A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.

Here's how interactive marketing strategists use cms:

Planned and executed all site updates in CMS system, product catalog and promotional system on Silk E-Commerce platform.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.

12. KPIs

Here's how interactive marketing strategists use kpis:

Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
Communicate KPIs to business stakeholders and parent company.

13. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how interactive marketing strategists use media planning:

Partnered with brand strategists, media planning and account groups to ensure integration with all marketing efforts.
Create, execute, and manage all media planning, purchasing, and monitored deployment to ensure conversion.

14. Linkedin

Here's how interactive marketing strategists use linkedin:

Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.

What skills help Interactive Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on interactive marketing strategist resumes?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.

What soft skills should all interactive marketing strategists possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.

What hard/technical skills are most important for interactive marketing strategists?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.

Do you want to know more?

List of interactive marketing strategist skills to add to your resume

The most important skills for an interactive marketing strategist resume and required skills for an interactive marketing strategist to have include:

Email Campaigns
Digital Marketing
SEM
Search Engine Optimization
Email Marketing

Interactive Strategy
Google Adwords
Facebook
User Experience
Business Development

CMS
KPIs
Media Planning
Linkedin

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs