Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for lead generators in the United States
Lead generator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected lead generator job growth rate is 6% from 2018-2028.
About 189,200 new jobs for lead generators are projected over the next decade.
Lead generator salaries have increased 4% for lead generators in the last 5 years.
There are over 5,151 lead generators currently employed in the United States.
There are 6,802 active lead generator job openings in the US.
The average lead generator salary is $24,158.
Are lead generator jobs in demand?
Yes, lead generator jobs are in demand. Lead generator demand is projected to grow 6% from 2018 to 2028.
Lead generator job and salary trends over time
Compare the number of lead generator jobs and the average lead generator salary over time.
Lead generator jobs over time
Lead generator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 5,151 | 0.00% |
| 2020 | 4,051 | 0.00% |
| 2019 | 4,142 | 0.00% |
| 2018 | 3,952 | 0.00% |
| 2017 | 3,818 | 0.00% |
Average lead generator salary over time
Lead generator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $24,158 | $11.61 | +2.8% |
| 2025 | $23,489 | $11.29 | --0.1% |
| 2024 | $23,524 | $11.31 | +0.5% |
| 2023 | $23,403 | $11.25 | +1.1% |
| 2022 | $23,147 | $11.13 | +1.6% |
Lead generator jobs by state
The map below shows you the number of lead generator job openings in each state. The darker areas on the map show where lead generators earn the highest salaries across all 50 states.
Average salary: Job openings:
Most common states for lead generators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Montana | 1,050,493 | 166 | 16% |
| 2 | Idaho | 1,716,943 | 245 | 14% |
| 3 | Alaska | 739,795 | 107 | 14% |
| 4 | Nebraska | 1,920,076 | 244 | 13% |
| 5 | South Dakota | 869,666 | 114 | 13% |
| 6 | Kansas | 2,913,123 | 331 | 11% |
| 7 | Nevada | 2,998,039 | 321 | 11% |
| 8 | New Mexico | 2,088,070 | 229 | 11% |
| 9 | Arkansas | 3,004,279 | 295 | 10% |
| 10 | Oklahoma | 3,930,864 | 329 | 8% |
| 11 | Rhode Island | 1,059,639 | 47 | 4% |
| 12 | District of Columbia | 693,972 | 28 | 4% |
| 13 | Utah | 3,101,833 | 83 | 3% |
| 14 | New Hampshire | 1,342,795 | 40 | 3% |
| 15 | Vermont | 623,657 | 21 | 3% |
| 16 | Pennsylvania | 12,805,537 | 225 | 2% |
| 17 | New Jersey | 9,005,644 | 194 | 2% |
| 18 | Virginia | 8,470,020 | 161 | 2% |
| 19 | Massachusetts | 6,859,819 | 153 | 2% |
| 20 | Connecticut | 3,588,184 | 87 | 2% |
Most common cities for lead generators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Fort Myers | 2 | 3% | $25,361 |
| 2 | Kissimmee | 2 | 3% | $25,363 |
| 3 | Boulder | 2 | 2% | $31,797 |
| 4 | Cambridge | 2 | 2% | $35,488 |
| 5 | Coral Springs | 2 | 2% | $25,358 |
| 6 | Atlanta | 4 | 1% | $23,120 |
| 7 | Anaheim | 2 | 1% | $28,184 |
| 8 | Baton Rouge | 2 | 1% | $22,545 |
| 9 | Fremont | 2 | 1% | $28,420 |
| 10 | Los Angeles | 6 | 0% | $28,217 |
| 11 | San Diego | 5 | 0% | $28,112 |
| 12 | Charlotte | 3 | 0% | $23,700 |
| 13 | Dallas | 3 | 0% | $26,915 |
| 14 | Phoenix | 3 | 0% | $24,358 |
| 15 | Chicago | 2 | 0% | $30,009 |
| 16 | Indianapolis | 2 | 0% | $19,928 |
| 17 | Milwaukee | 2 | 0% | $29,808 |
| 18 | Minneapolis | 2 | 0% | $24,151 |