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Local sales manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical local sales manager skills. We ranked the top skills for local sales managers based on the percentage of resumes they appeared on. For example, 10.8% of local sales manager resumes contained account management as a skill. Continue reading to find out what skills a local sales manager needs to be successful in the workplace.

15 local sales manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how local sales managers use account management:

Trained, coached, and developed sales team and dealers based on company strategic selling and account management techniques.
Managed and trained sales teams for three bay area television stations in strategic sales and account management.

2. Customer Satisfaction

Here's how local sales managers use customer satisfaction:

Prospected for new accounts and sought ways to guarantee company growth through advertising, competitive pricing, and customer satisfaction.
Worked directly with Advertising and Marketing departments and introduced mobile technology and responsive web-design to dealer for increased customer satisfaction and reach

3. Sales Process

Here's how local sales managers use sales process:

Developed next steps to move the sales process forward with convincing ideas and creative.
Coached and assisted in all aspects of the sales process for each Account Executive.

4. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how local sales managers use account executives:

Managed assigned advertising accounts and managing five local account executives.
Created group/individual sales goals for local account executives.

5. Media Sales

Here's how local sales managers use media sales:

Recruited, trained and developed media sales executives.
Developed rate structure and coordinated pricing with national sales.Possesses an additional ~20 years of experience in media sales.

6. Sales Strategies

Here's how local sales managers use sales strategies:

Developed sales strategies to counter shrinking audience and revenue opportunity.
Developed sales strategies to maximize advertising sales.

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7. Sales Management

Here's how local sales managers use sales management:

Collaborated with regional & national sales management for strategic marketing and penetration for products and services.
Hired as account executive and promoted into sales management for team of six salespeople.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how local sales managers use business development:

Utilized similar skills as National Sales Manager in management style, but also incorporated one-on-one sales training and new business development.
Record Business Development revenues by targeting the Automotive, Attorney and Education categories.

9. Digital Sales

Here's how local sales managers use digital sales:

Manage a local sales staff of 9 and assist 2 digital sales specialists.

10. Integrated Marketing

Here's how local sales managers use integrated marketing:

Create digital sales programs, vertical specific products, promotional packages and integrated marketing solutions for client base.
Celebrated for, sold and created integrated marketing campaigns (traditional + digital media)

11. Sales Presentations

Here's how local sales managers use sales presentations:

Created departmental sales presentations and determined advertising rate structure.
Developed and established key clients/accounts, initiating new business through networking, prospecting, cold-calling, and sales presentations.

12. Digital Marketing

Here's how local sales managers use digital marketing:

Lead all digital sales efforts by creating and executing digital marketing solutions for large and small advertisers based on their goals.
Promoted by senior management to provide consultative sales of premium digital marketing products to the company's largest print advertisers.

13. Local Clients

Here's how local sales managers use local clients:

Meet regularly with local clients to develop and strengthen relationships and drive client retention.

14. Sales Plan

Here's how local sales managers use sales plan:

Overhauled entire station operations and strategic sales planning.
Managed and coached a results-driven sales team that consistently delivered sales plans and market share.

15. National Accounts

Here's how local sales managers use national accounts:

Acted as a liaison between station and national rep firm to build new business and service existing national accounts.
Served as Account Manager for all national accounts, negotiated all contracts and established relationships.

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What skills help Local Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on local sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all local sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for local sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What local sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young local sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a local sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of local sales manager skills to add to your resume

The most important skills for a local sales manager resume and required skills for a local sales manager to have include:

Account Management
Customer Satisfaction
Sales Process
Account Executives
Media Sales
Sales Strategies
Sales Management
Business Development
Digital Sales
Integrated Marketing
Sales Presentations
Digital Marketing
Local Clients
Sales Plan
National Accounts

Local Revenue
Marketing Campaigns
Sales Professionals
Local Market
Local Accounts
Digital Revenue
Lead Generation
CRM
Local Businesses
Sales Training
Revenue Growth
Inventory Management
Sales Efforts
Sales Revenue
AE

Sales Objectives
ABC
Direct Reports
Sales Activity
GSM
Station Revenue
Radio Station
LSM
Market Trends
COX
Sales People
Mobile Marketing
Sales Initiatives
Strong Negotiation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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