Market editor vs marketing director

Differences between market editor and marketing director duties and responsibilities

Market editor example responsibilities.

• Recruit to relaunch fashion editorial capturing a younger audience; promote to manage the fashion department resulting in increase reader satisfaction.
• Leverage meticulous attention to detail in technical editing and proofreading all content from project inception to completion.
• Assess financial performance of editorial sales and continually work to document what resonate with customers and integrate learning to improve performance.
• Analyze FrameMaker source document and provide feedback to XML architects to improve accuracy of conversion.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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