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Market Research Analyst skills for your resume and career

Updated January 8, 2025

4 min read

Quoted Experts

Stephen A. Matthews Ph.D.,

David Feldman Ph.D.

Below we've compiled a list of the most critical market research analyst skills. We ranked the top skills for market research analysts based on the percentage of resumes they appeared on. For example, 8.0% of market research analyst resumes contained powerpoint as a skill. Continue reading to find out what skills a market research analyst needs to be successful in the workplace.

15 market research analyst skills for your resume and career

1. PowerPoint

Here's how market research analysts use powerpoint:

Prepared reports, interpreted results and communicated findings using Excel and PowerPoint for client presentations and senior staff speaking engagements.
Translated statistical data into strategic, relevant, concise and insightful PowerPoint data stories and presented to stakeholders.

2. Data Analysis

Here's how market research analysts use data analysis:

Provided full research services for business-to-business and business-to-government data analysis on federal, state and local business and IT needs.
Performed data analysis and supervision of data tabulation as well as supervised interviewers in recruiting and fielding of interviews.

3. SPSS

Here's how market research analysts use spss:

Analyzed data using descriptive and inferential statistics using multivariate techniques and SPSS Statistics software.
Conducted primary research of aftermarket warranty products and analyzed results using SPSS.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research analysts use market research:

Utilized primary and secondary sources of market research data to provide actionable information used to increase advertising sales and circulation.
Developed research projects for specific business issues - integrated market research information into company system to develop new leads.

5. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how market research analysts use data collection:

Performed regular data collection and analysis using Microsoft Excel and stored information for use in publications and by colleagues.
Developed data collection, analysis and reporting of clinical pathways, patient satisfaction data and financial data

6. Market Trends

Here's how market research analysts use market trends:

Analyze comprehensive commercial real estate information on buildings and development across major regions to better understand capital market trends.
Research, analyze, and prepare reports of international/domestic lumber market trends and fluctuations for submission to executive management.

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7. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how market research analysts use product development:

Conducted quantitative and qualitative research to discover competitor product development, financial models, and user satisfaction to isolate market opportunities.
Created Feasibility Summary for new product development to include Technology Readiness, Manufacturing Capabilities, Resources and Expertise.

8. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how market research analysts use analyze data:

Used statistical methods to analyze data and extrapolate information that was used in production processes and in marketing and advertising campaigns.
Analyze data and perform calculations and modeling for customized and syndicated projects.

9. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how market research analysts use primary research:

Designed primary research for focus groups, surveys and public opinion polls to identify customer satisfaction and distribution channels.
Conducted primary research, both qualitative and quantitative, and summarized secondary research reports for distribution to university executives.

10. SQL

Here's how market research analysts use sql:

Retail Portfolio Analysis: Developed/Executed SQL statements to create Retail Customer Portfolio Analysis reports by market.
Maintain competitor location data in SQL Server databases by updating and maintaining data from vendors and other sources.

11. Market Analysis

Here's how market research analysts use market analysis:

Performed market analysis of Federal and State regulations involving requirements of expected career paths and potential student demographics in varying locations.
Conducted research and market analysis for strategic business opportunities through federal research labs and tier one defense industry suppliers.

12. Strong Analytical

Here's how market research analysts use strong analytical:

Utilize strong analytical skills and database skills to create performance metrics and evaluate various portfolio characteristics, primarily using Excel spreadsheets.
Leverage strong analytical and problem-solving skills.

13. Project Management

Here's how market research analysts use project management:

Support research activities for syndicated and single client consulting research projects including project management, analysis and presentation development.
Project management and documentation of training manual procedures for Fixed Income work with query analysis reports.

14. Research Findings

Here's how market research analysts use research findings:

Applied qualitative and quantitative techniques to interpret data, develop reports, and generate substantiated recommendations based on research findings.
Proposed and defined strategic initiatives based on research findings to senior management and product teams.

15. Statistical Analysis

Here's how market research analysts use statistical analysis:

Conduct insight derivation through profiling, market segmentation, identify target market and create customer promotions using multiple statistical analysis procedures.
Reduce process complexity in customer behavior prediction through statistical analysis of client data and the creation of innovative tools.

12 Market Research Analyst Resume Examples

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What skills help Market Research Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Market Research Analyst resumes?

Stephen A. Matthews Ph.D.

Liberal Arts Professor of Sociology, Anthropology, Demography and Geography Director, Graduate Program in Demography Faculty Director, Graduate Programs in Applied Demography Editor, Spatial Demography Associate Editor, Mathematical Population Studies, Pennsylvania State University

Our program is too broad and complex to answer this in any meaningful way (see my opening paragraph). I hope our Ph.D. graduates have both soft skills (e.g., people skills, communication (writing/speaking), team science/work skills, critical thinking skills) as well as the technical skills (e.g., data analysis, data visualization, data ethics, IRB experience, etc.). As mentioned, I also hope they are flexible and adaptive vis-a-vis other perspectives (interdisciplinary outlook).

What soft skills should all Market Research Analysts possess?

David Feldman Ph.D.

Professor of Urban Planning and Public Policy and Political Science, Director, Water UCI, Director, MPP Program, University of California, Irvine

Ability to communicate well, good teamwork skills, displaying patience, being able to take and respond to constructive criticism, collaborative ability.

What Market Research Analyst skills would you recommend for someone trying to advance their career?

A.J. Arreguin

Professor, Our Lady of the Lake University

The best thing for a student/graduate to do, if they're taking a gap year, would be to continue to enhance their skills in social media, marketing, and public relation writing by implementing practices to show progression in communicative methods when marketing a product/service/event or get a positive response/feedback to a well-organized campaign.

Students should volunteer with small/local businesses or create their brand (start a blog or become a niche social media influencer) to practice and build on their experience. Once the student/graduate does that, they should keep a weekly log with analytics to help them understand how to improve moving forward. This will be beneficial when applying for a communication/public relations job during an interview. The degree gets the student/graduate the talk, but the experience lands them the job.

What type of skills will young Market Research Analysts need?

Lise Abrams Ph.D.

Professor of Linguistics and Cognitive Science; Coordinator of Cognitive Science, Pomona College

Given the ever-increasing diversity of the workforce, graduates will need to work effectively with heterogeneous groups of people and be able to conceptualize problems from multiple perspectives. Solving today's and future problems requires critical thinking and analysis skills, and graduates will also need to do their part in promoting the accurate dissemination of knowledge. Majors like experimental psychology and cognitive science give their graduates the tools to better understand human behavior through a scientific lens.

What hard/technical skills are most important for Market Research Analysts?

Hanna Kim Ph.D.

Associate Professor, Chair, Adelphi University

Hard skills: being more than monolingual! In a globally connected marketplace where young people worldwide are learning and mastering the English language, their multilingualism makes them attractive hires for multinational or international companies. Anthropology students know the non-negotiable importance of knowing a fieldwork language to understand peoples and their cultures. The same would hold for the workplace: knowing one or more languages affords an employee not just possibilities for work assignments: such an employee, i.e., an anthropology graduate who values the connection of language and culture, is ideally suited to work on projects that demand sensitivity to cultural, social, historical, and political nuances. This includes those who work in international humanitarian groups as well as those who work in global finance.

Do you want to know more?

List of market research analyst skills to add to your resume

The most important skills for a market research analyst resume and required skills for a market research analyst to have include:

PowerPoint
Data Analysis
SPSS
Market Research
Data Collection
Market Trends
Product Development
Analyze Data
Primary Research
SQL
Market Analysis
Strong Analytical
Project Management
Research Findings
Statistical Analysis
Quantitative Research
SAS

Financial Analysis
Qualtrics
Competitive Analysis
R
Market Research Data
Market Research Studies
Qualitative Research
Competitive Intelligence
Business Development
Market Intelligence
Swot Analysis
Real Estate
Survey Data
Statistical Data
Quantitative Analysis
Internal Clients
Pivot Tables

Competitive Landscape
Consumer Insights
Nielsen
Swot
Research Results
Google Analytics
Competitor Analysis
ROI
Business Plan
Customer Demographics
Product Demand
Market Size
Buying Habits
Target Market
Sales Data

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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