How to hire a marketing and business development director

How to hire a marketing and business development director, step by step

Here's a step-by-step marketing and business development director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and business development director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and business development director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the marketing and business development director you need to hire. Certain marketing and business development director roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect marketing and business development director also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of marketing and business development directors and their corresponding salaries.

   Type of Marketing And Business Development Director	Description	Hourly rate
   Marketing And Business Development Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-69
   Director Of Communications And Marketing	A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise... Show more	$27-63
   Director Of Sales And Marketing	A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts... Show more	$35-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Sales Strategy
   • Marketing Campaigns
   • Revenue Growth
   • Strategic Plan
   • R
   • Account Management
   • Press Releases
   • ROI
   • Trade Shows
   • Client Relationships
   • Promotional Materials
   • Business Model
   • Product Development

   Check all skills

   Responsibilities:

   • Manage the RFP process from initial request through final response submission.
   • Develop and manage country-specific business programs and budgets with oversight of global financial forecasts, performance metrics and ROI.
   • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
   • Provide training guidance to marketing departments on Google and Facebook promotions.
   • Provide clients with support through timely response to phone calls, emails and Facebook inquiries.
   • Perform ROI analysis on corporate marketing and promotional expense items resulting in re-allocation of resources and reduce, more effective spending.

   More marketing and business development director duties

3. Make a budget

   Including a salary range in your marketing and business development director job description is one of the best ways to attract top talent. A marketing and business development director can vary based on:

   • Location. For example, marketing and business development directors' average salary in south dakota is 47% less than in rhode island.
   • Seniority. Entry-level marketing and business development directors 59% less than senior-level marketing and business development directors.
   • Certifications. A marketing and business development director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and business development director's salary.

   Average marketing and business development director salary

   $93,519yearly

   $44.96 hourly rate

   ---

   Entry-level marketing and business development director salary

   $60,000 yearly salary

   Updated January 20, 2026

   Average marketing and business development director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$114,032	$55
   2	Massachusetts	$112,471	$54
   3	Virginia	$100,941	$49
   4	California	$99,623	$48
   5	Texas	$88,410	$43
   6	Delaware	$88,100	$42
   7	Florida	$87,923	$42
   8	Illinois	$85,341	$41
   9	North Carolina	$82,021	$39
   10	Colorado	$81,520	$39
   11	Alabama	$73,514	$35
   12	Kansas	$71,620	$34

   Average marketing and business development director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Clifford Chance	$178,381	$85.76	2
   2	Arrow Electronics	$121,712	$58.52	117
   3	The Chemours Company	$119,092	$57.26	62
   4	The Aerospace Corporation	$114,259	$54.93	2
   5	Omnicom Media Group	$110,510	$53.13	19
   6	iCool Information Technologies	$108,701	$52.26
   7	General Dynamics	$106,325	$51.12	68
   8	Zenith	$102,607	$49.33	2
   9	Resolution Media	$95,879	$46.10
   10	The Mindful Self	$87,952	$42.28
   11	Farm Stores Franchising	$86,571	$41.62
   12	Minerva	$60,037	$28.86

4. Writing a marketing and business development director job description

   A job description for a marketing and business development director role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing and business development director job description:

   Marketing and business development director job description example

   Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure and connect.
   
   The XTECH team at Analog Devices is developing a disruptive biological sensing platform that will transform medical diagnostics. The sensor can be applied in multiple medical end markets and applications - from lab instrumentation to cutting edge point-of-care products. XTECH has substantial market potential and strong CEO support / involvement.
   
   The XTECH team operates as a fast-paced, well-resourced start-up within Analog Devices and is comprised of seasoned medical professionals as well as highly skilled engineers and scientists. The XTECH team is backed by Analog Devices' substantial strategic resources to help ensure its ultimate success.
   
   Your mission will be to define and execute a commercialization strategy for XTECH that realizes its substantial market potential.
   
   You will define which customers to target and determine the engagement strategies. You will lead customer negotiations in collaboration with ADI sales and ADI executives. In general, you will manage the customer relationships from initial outreach through to mass production. Through these customer engagements, you will be creating substantial new business for both Analog Devices and our customers.
   
   XTECH is a versatile technology platform. You will also be responsible for shaping the product and technology roadmap. As part of this, you will assess the market landscape and determine which existing or emerging markets we should address next. You will assess the market ecosystem to understand the basis for competition and how Analog Devices can sustain a market advantage. You will lead customer discovery activities to ensure we have a strong product-market fit. You will build go-to market plans and assess which external parties and stakeholders are required to succeed.
   In your first year, you will:
   
   1. Lead customers engagements with our first customers and focus on converting at least one to a viable opportunity.
   
   2. Lead Analog Devices through initial contract negotiations with these customers and get us to (at least) an executed MOU.
   
   3. Present your broader commercial strategy directly to ADI's CEO and the senior leadership team (along with technical leadership of XTECH team).
   
   4. Develop an initial commercial roadmap of market and product opportunities in close collaboration with the technical team.
   
   5. Build out a team to support these efforts (if you deem this is necessary).
   
   For the right candidate, this is an incredible opportunity to build a new business and improve the quality of people's lives.
   
   Minimum Qualifications:
   
   * MBA or equivalent professional experience
   * Multi-year background in the medical industry (10 years +)
   
   For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position - except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) - may have to go through an export licensing review process.
   
   Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.
   
   EEO is the Law: Notice of Applicant Rights Under the Law
   
   Education Level: Bachelor's Degree
   
   Travel Required: Yes, 10% of the Time

   Copy this example

   

5. Post your job

   To find marketing and business development directors for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing and business development directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing and business development directors with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find marketing and business development director candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with marketing and business development director candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and business development director

   Once you've selected the best marketing and business development director candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing and business development director. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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