Marketing and development manager demographics and statistics in the US
Marketing and development manager demographics research summary. Zippia estimates marketing and development manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing and development manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing and development managers after extensive research and analysis:
- There are over 72,680 marketing and development managers currently employed in the United States.
- 52.0% of all marketing and development managers are women, while 48.0% are men.
- The average marketing and development manager age is 39 years old.
- The most common ethnicity of marketing and development managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing and development managers are most in-demand in Irvine, CA.
- San Francisco, CA pays an annual average wage of $123,636, the highest in the US.
- In 2022, women marketing and development managers earned 94% of what men earned.
- Oregon is the best state for marketing and development managers to live.
- Marketing and development managers are 52% more likely to work at private companies in comparison to public companies.
On this page
Marketing and development manager demographics by:
Marketing and development manager gender statistics
52.0% of marketing and development managers are women and 48.0% of marketing and development managers are men.
- Female, 52.0%
- Male, 48.0%
Marketing and development manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
Marketing and development manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$89,570
Female income
$84,213
Marketing and development manager gender ratio over time
This data breaks down the percentage of men and women in marketing and development manager positions over time. Currently, 52.0% of marketing and development managers are female.
Marketing and development manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.87% | 32.13% |
| 2011 | 67.54% | 32.46% |
| 2012 | 68.15% | 31.85% |
| 2013 | 68.08% | 31.92% |
| 2014 | 66.30% | 33.70% |
| 2015 | 65.84% | 34.16% |
| 2016 | 65.71% | 34.29% |
| 2017 | 64.70% | 35.30% |
| 2018 | 50.36% | 49.64% |
| 2019 | 49.27% | 50.73% |
| 2020 | 47.66% | 52.34% |
| 2021 | 48.04% | 51.96% |
Marketing and development manager related jobs gender ratio
We compared marketing and development managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing And Development Manager | 48% | 52% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and development manager demographics by race
The most common ethnicity among marketing and development managers is White, which makes up 74.6% of all marketing and development managers. Comparatively, 8.7% of marketing and development managers are Hispanic or Latino and 8.2% of marketing and development managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing and development manager race
| Marketing and development manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing and development manager race and ethnicity over time
See how marketing and development manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and development manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing and development manager wage gap by race
According to our data, asian marketing and development managers have the highest average salary compared to other ethnicities. Black or african american marketing and development managers have the lowest average salary at $84,214.
| Ethnicity | Salary |
|---|---|
| Unknown | $89,078 |
| White | $88,644 |
| Black or African American | $84,214 |
| Asian | $98,168 |
| Hispanic or Latino | $88,313 |
Average marketing and development manager age
See how the average age of marketing and development managers varies based on ethnicity and gender.
Male
Female
Marketing and development manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing and development manager age breakdown
The average age of marketing and development managers is 40+ years years old, representing 44% of the marketing and development manager population.
Marketing and development manager age breakdown
| Marketing And Development Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing and development manager educational attainment
The most common degree for marketing and development managers is bachelor's degree, with 73% of marketing and development managers earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 7%.
- Bachelor's, 73%
- Master's, 16%
- Associate, 7%
- Doctorate, 1%
- Other Degrees, 3%
Marketing and development managers by degree level
| Marketing and development manager degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 16% |
| Associate | 7% |
| Doctorate | 1% |
| Other Degrees | 3% |
Marketing and development manager jobs you might like
Marketing and development manager wage gap by degree level
According to the data, marketing and development managers with a Doctorate degree earn more than those without, at $110,391 annually. With a Master's degree, marketing and development managers earn a median annual income of $105,328 compared to $92,215 for marketing and development managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $105,328 |
| Bachelor's Degree | $92,215 |
| Doctorate Degree | $110,391 |
Marketing and development manager employment statistics
Most marketing and development managers work for a private in the technology industry.
Company size where marketing and development managers work
Below, you can see the size of companies where marketing and development managers work.
Marketing and development manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 28% |
Marketing and development manager jobs by company type
Employees with the marketing and development manager job title have their preferences when it comes to working for a company. For instance, most marketing and development managers prefer to work at private companies over public companies.
Marketing and development manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 36% |
| Private | 52% |
| Government | 5% |
Marketing and development manager jobs by industry
The most common industries for marketing and development managers are technology, non profits and manufacturing.
Marketing and development manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Technology | 10% |
| Non Profits | 8% |
| Media | 7% |
| Manufacturing | 7% |
| Retail | 7% |
| Finance | 6% |
| Health Care | 6% |
| Professional | 6% |
| Hospitality | 5% |
| Education | 5% |
| Government | 3% |
| Telecommunication | 3% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Start-up | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Marketing and development manager turnover and employment statistics
Marketing and development manager unemployment rate over time
The unemployment rate for marketing and development managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and development manager unemployment rate by year
| Year | Marketing and development manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing and development manager tenure
The average marketing and development manager stays at their job for 1-2 years, based on the 1,117 marketing and development managers resumes in Zippia's database.
Marketing and development manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 40% |
| 3-4 years | 19% |
| 5-7 years | 12% |
| 8-10 years | 8% |
| 11+ years | 7% |
Marketing and development manager LGBT ratio compared to similar jobs
Review the percent of marketing and development managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Field Account Manager | 7.25% | 180,801 |
| Environmental Marketer | 9.54% | 16,829 |
| Marketing And Development Manager | 9.86% | - |
| Customer Relations Manager | 16.11% | 61,089 |
Similar marketing and development manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Field Account Manager | 7.25% | 180,801 |
| Environmental Marketer | 9.54% | 16,829 |
| Customer Relations Manager | 16.11% | 61,089 |
Foreign languages spoken by marketing and development managers
The most common foreign language among marketing and development managers is Spanish at 49.3%. The second-most popular foreign language spoken is French at 12.0% and Portuguese is the third-most popular at 5.3%.
- Spanish, 49.3%
- French, 12.0%
- Portuguese, 5.3%
- Chinese, 4.0%
- Mandarin, 4.0%
- Other, 25.4%
Marketing and development manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 49.3% |
| French | 12.0% |
| Portuguese | 5.3% |
| Chinese | 4.0% |
| Mandarin | 4.0% |
| Other | 25.4% |
