Marketing and research associate demographics and statistics in the US
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Marketing and research associate demographics by:
Marketing and research associate gender statistics
60.3% of marketing and research associates are women and 39.7% of marketing and research associates are men.
- Female, 60.3%
- Male, 39.7%
Marketing and research associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
Marketing and research associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$54,964
Female income
$52,163
Marketing and research associate gender ratio over time
This data breaks down the percentage of men and women in marketing and research associate positions over time. Currently, 60.3% of marketing and research associates are female.
Marketing and research associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.03% | 51.97% |
| 2011 | 45.56% | 54.44% |
| 2012 | 45.81% | 54.19% |
| 2013 | 42.37% | 57.63% |
| 2014 | 42.41% | 57.59% |
| 2015 | 44.55% | 55.45% |
| 2016 | 43.79% | 56.21% |
| 2017 | 43.76% | 56.24% |
| 2018 | 42.81% | 57.19% |
| 2019 | 41.47% | 58.53% |
| 2020 | 39.05% | 60.95% |
| 2021 | 39.75% | 60.25% |
Marketing and research associate related jobs gender ratio
We compared marketing and research associates with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing And Research Associate | 40% | 60% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and research associate demographics by race
The most common ethnicity among marketing and research associates is White, which makes up 64.4% of all marketing and research associates. Comparatively, 14.4% of marketing and research associates are Asian and 11.4% of marketing and research associates are Hispanic or Latino.
- White, 64.4%
- Asian, 14.4%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Marketing and research associate race
| Marketing and research associate race | Percentages |
|---|---|
| White | 64.4% |
| Asian | 14.4% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Marketing and research associate race and ethnicity over time
See how marketing and research associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and research associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.32% | 4.97% | 12.19% | 7.80% |
| 2011 | 71.62% | 4.97% | 12.62% | 8.76% |
| 2012 | 71.68% | 5.17% | 11.91% | 8.99% |
| 2013 | 71.44% | 5.39% | 11.36% | 9.01% |
| 2014 | 71.77% | 4.81% | 12.53% | 8.46% |
| 2015 | 70.72% | 4.40% | 12.83% | 9.16% |
| 2016 | 68.95% | 5.56% | 13.05% | 10.06% |
| 2017 | 68.92% | 5.42% | 13.12% | 9.67% |
| 2018 | 68.23% | 5.08% | 13.13% | 10.26% |
| 2019 | 68.56% | 4.98% | 13.34% | 10.31% |
| 2020 | 66.66% | 4.43% | 13.42% | 11.18% |
| 2021 | 64.38% | 4.78% | 14.44% | 11.37% |
Marketing and research associate wage gap by race
According to our data, asian marketing and research associates have the highest average salary compared to other ethnicities. Black or african american marketing and research associates have the lowest average salary at $50,407.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,475 |
| White | $55,789 |
| Black or African American | $50,407 |
| Asian | $61,425 |
| Hispanic or Latino | $54,306 |
Average marketing and research associate age
See how the average age of marketing and research associates varies based on ethnicity and gender.
Male
Female
Marketing and research associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing and research associate age breakdown
The average age of marketing and research associates is 30-40 years years old, representing 35% of the marketing and research associate population.
Marketing and research associate age breakdown
| Marketing And Research Associate Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing and research associate educational attainment
The most common degree for marketing and research associates is bachelor's degree, with 77% of marketing and research associates earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 4%.
- Bachelor's, 77%
- Master's, 15%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 3%
Marketing and research associates by degree level
| Marketing and research associate degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 15% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Marketing and research associate jobs you might like
Marketing and research associate wage gap by degree level
According to the data, marketing and research associates with a Doctorate degree earn more than those without, at $69,208 annually. With a Master's degree, marketing and research associates earn a median annual income of $68,394 compared to $57,888 for marketing and research associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $68,394 |
| Bachelor's Degree | $57,888 |
| Doctorate Degree | $69,208 |
Marketing and research associate employment statistics
Most marketing and research associates work for a private in the professional industry.
Company size where marketing and research associates work
Below, you can see the size of companies where marketing and research associates work.
Marketing and research associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 21% |
Marketing and research associate jobs by company type
Employees with the marketing and research associate job title have their preferences when it comes to working for a company. For instance, most marketing and research associates prefer to work at private companies over public companies.
Marketing and research associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 12% |
| Public | 30% |
| Private | 56% |
| Government | 2% |
Marketing and research associate jobs by industry
The most common industries for marketing and research associates are professional, education and finance.
Marketing and research associate industry statistics
| Industry | Percentages |
|---|---|
| Professional | 18% |
| Fortune 500 | 11% |
| Education | 10% |
| Finance | 9% |
| Manufacturing | 9% |
| Media | 8% |
| Health Care | 6% |
| Technology | 6% |
| Retail | 3% |
| Internet | 2% |
| Government | 2% |
| Automotive | 2% |
| Construction | 2% |
| Hospitality | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Start-up | 1% |
| Agriculture | 1% |
Marketing and research associate turnover and employment statistics
Marketing and research associate unemployment rate over time
The unemployment rate for marketing and research associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and research associate unemployment rate by year
| Year | Marketing and research associate unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing and research associate tenure
The average marketing and research associate stays at their job for 1-2 years, based on the 451 marketing and research associates resumes in Zippia's database.
Marketing and research associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 35% |
| 1-2 years | 34% |
| 3-4 years | 13% |
| 5-7 years | 9% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing and research associate LGBT ratio compared to similar jobs
Review the percent of marketing and research associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Team Lead | 8.65% | 40,680 |
| Employment Specialist | 8.93% | 59,757 |
| Marketing And Research Associate | 10.00% | - |
| Alternative Energy Technician | 11.05% | 8,084 |
| Senior Compliance Analyst | 11.64% | 26,475 |
| Special Events Fundraiser | 19.25% | 12,637 |
Similar marketing and research associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Job Estimator | 4.41% | 45,781 |
| Logistics Team Lead | 8.65% | 40,680 |
| Employment Specialist | 8.93% | 59,757 |
| Alternative Energy Technician | 11.05% | 8,084 |
| Senior Compliance Analyst | 11.64% | 26,475 |
| Special Events Fundraiser | 19.25% | 12,637 |
Foreign languages spoken by marketing and research associates
The most common foreign language among marketing and research associates is Spanish at 28.1%. The second-most popular foreign language spoken is French at 12.5% and Mandarin is the third-most popular at 9.4%.
- Spanish, 28.1%
- French, 12.5%
- Mandarin, 9.4%
- Chinese, 7.8%
- German, 7.8%
- Other, 34.4%
Marketing and research associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 28.1% |
| French | 12.5% |
| Mandarin | 9.4% |
| Chinese | 7.8% |
| German | 7.8% |
| Other | 34.4% |
