Marketing campaign manager demographics and statistics in the US
Marketing campaign manager demographics research summary. Zippia estimates marketing campaign manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing campaign manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing campaign managers after extensive research and analysis:
- There are over 33,448 marketing campaign managers currently employed in the United States.
- 56.6% of all marketing campaign managers are women, while 43.4% are men.
- The average marketing campaign manager age is 39 years old.
- The most common ethnicity of marketing campaign managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing campaign managers are most in-demand in New York, NY.
- The manufacturing industry is the highest-paying for marketing campaign managers.
- Santa Clara, CA pays an annual average wage of $123,987, the highest in the US.
- In 2022, women marketing campaign managers earned 96% of what men earned.
- 10% of all marketing campaign managers are LGBT.
- Washington is the best state for marketing campaign managers to live.
- Marketing campaign managers are 54% more likely to work at private companies in comparison to public companies.
On this page
Marketing campaign manager demographics by:
Marketing campaign manager gender statistics
56.6% of marketing campaign managers are women and 43.4% of marketing campaign managers are men.
- Female, 56.6%
- Male, 43.4%
Marketing campaign manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
Marketing campaign manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$98,338
Female income
$94,485
Marketing campaign manager gender ratio over time
This data breaks down the percentage of men and women in marketing campaign manager positions over time. Currently, 56.6% of marketing campaign managers are female.
Marketing campaign manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 63.70% | 36.30% |
| 2011 | 63.35% | 36.65% |
| 2012 | 63.99% | 36.01% |
| 2013 | 63.92% | 36.08% |
| 2014 | 62.04% | 37.96% |
| 2015 | 61.55% | 38.45% |
| 2016 | 61.42% | 38.58% |
| 2017 | 60.36% | 39.64% |
| 2018 | 45.73% | 54.27% |
| 2019 | 44.65% | 55.35% |
| 2020 | 43.07% | 56.93% |
| 2021 | 43.44% | 56.56% |
Marketing campaign manager related jobs gender ratio
We compared marketing campaign managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Campaign Manager | 43% | 57% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing campaign manager demographics by race
The most common ethnicity among marketing campaign managers is White, which makes up 74.6% of all marketing campaign managers. Comparatively, 8.7% of marketing campaign managers are Hispanic or Latino and 8.2% of marketing campaign managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing campaign manager race
| Marketing campaign manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing campaign manager race and ethnicity over time
See how marketing campaign manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing campaign manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing campaign manager wage gap by race
According to our data, asian marketing campaign managers have the highest average salary compared to other ethnicities. Black or african american marketing campaign managers have the lowest average salary at $94,486.
| Ethnicity | Salary |
|---|---|
| Unknown | $97,988 |
| White | $97,678 |
| Black or African American | $94,486 |
| Asian | $104,358 |
| Hispanic or Latino | $97,442 |
Average marketing campaign manager age
See how the average age of marketing campaign managers varies based on ethnicity and gender.
Male
Female
Marketing campaign manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing campaign manager age breakdown
The average age of marketing campaign managers is 40+ years years old, representing 44% of the marketing campaign manager population.
Marketing campaign manager age breakdown
| Marketing Campaign Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing campaign manager educational attainment
The most common degree for marketing campaign managers is bachelor's degree, with 77% of marketing campaign managers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 77%
- Master's, 13%
- Associate, 7%
- Diploma, 1%
- Other Degrees, 2%
Marketing campaign managers by degree level
| Marketing campaign manager degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 13% |
| Associate | 7% |
| Diploma | 1% |
| Other Degrees | 2% |
Marketing campaign manager jobs you might like
Marketing campaign manager wage gap by degree level
According to the data, marketing campaign managers with a Doctorate degree earn more than those without, at $112,605 annually. With a Master's degree, marketing campaign managers earn a median annual income of $109,230 compared to $100,211 for marketing campaign managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $109,230 |
| Bachelor's Degree | $100,211 |
| Doctorate Degree | $112,605 |
Marketing campaign manager employment statistics
Most marketing campaign managers work for a private in the technology industry.
Company size where marketing campaign managers work
Below, you can see the size of companies where marketing campaign managers work.
Marketing campaign manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 30% |
Marketing campaign manager jobs by company type
Employees with the marketing campaign manager job title have their preferences when it comes to working for a company. For instance, most marketing campaign managers prefer to work at private companies over public companies.
Marketing campaign manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 39% |
| Private | 54% |
| Government | 1% |
Marketing campaign manager jobs by industry
The most common industries for marketing campaign managers are technology, finance and media.
Marketing campaign manager industry statistics
| Industry | Percentages |
|---|---|
| Technology | 17% |
| Fortune 500 | 14% |
| Media | 9% |
| Finance | 9% |
| Professional | 9% |
| Manufacturing | 4% |
| Retail | 4% |
| Telecommunication | 4% |
| Start-up | 4% |
| Education | 4% |
| Internet | 3% |
| Hospitality | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Health Care | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Energy | 2% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
Marketing campaign manager turnover and employment statistics
Marketing campaign manager unemployment rate over time
The unemployment rate for marketing campaign managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing campaign manager unemployment rate by year
| Year | Marketing campaign manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing campaign manager tenure
The average marketing campaign manager stays at their job for 1-2 years, based on the 955 marketing campaign managers resumes in Zippia's database.
Marketing campaign manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 35% |
| 3-4 years | 11% |
| 5-7 years | 13% |
| 8-10 years | 4% |
| 11+ years | 5% |
Marketing campaign manager LGBT ratio compared to similar jobs
Review the percent of marketing campaign managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Central Regional Manager | 7.25% | 101,324 |
| Assistant Promotions Director | 9.54% | 7,137 |
| Marketing Campaign Manager | 9.86% | - |
| Director Of Client Relations | 16.11% | 63,226 |
Similar marketing campaign manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Central Regional Manager | 7.25% | 101,324 |
| Assistant Promotions Director | 9.54% | 7,137 |
| Director Of Client Relations | 16.11% | 63,226 |
Foreign languages spoken by marketing campaign managers
The most common foreign language among marketing campaign managers is Spanish at 35.9%. The second-most popular foreign language spoken is German at 10.9% and French is the third-most popular at 10.9%.
- Spanish, 35.9%
- German, 10.9%
- French, 10.9%
- Mandarin, 7.8%
- Chinese, 6.3%
- Other, 28.2%
Marketing campaign manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 35.9% |
| German | 10.9% |
| French | 10.9% |
| Mandarin | 7.8% |
| Chinese | 6.3% |
| Other | 28.2% |
