Automatically apply for jobs with Zippia

Upload your resume to get started.

Marketing database analyst skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Matthew Hashim Ph.D.,

Pavel Chernyavskiy Ph.D.

Below we've compiled a list of the most critical marketing database analyst skills. We ranked the top skills for marketing database analysts based on the percentage of resumes they appeared on. For example, 8.1% of marketing database analyst resumes contained marketing campaigns as a skill. Continue reading to find out what skills a marketing database analyst needs to be successful in the workplace.

15 marketing database analyst skills for your resume and career

1. Marketing Campaigns

Here's how marketing database analysts use marketing campaigns:

Developed and implemented processes needed for correctly parsing database information and storing information needed for future marketing campaigns.
Tracked and reported performance of direct marketing campaigns and made recommendations to improve customer segmentation and targeting.

2. SAS

SAS stands for Statistical Analysis System which is a Statistical Software designed by SAS institute. This software enables users to perform advanced analytics and queries related to data analytics and predictive analysis. It can retrieve data from different sources and perform statistical analysis on it.

Here's how marketing database analysts use sas:

Designed and developed specialized marketing reports using SAS
Reviewed marketing program results using MS Access, SAS, Toad and MS Excel to determine future marketing opportunities and strategies.

3. Data Analysis

Here's how marketing database analysts use data analysis:

Managed Oriental Trading Companies' Marketing Database for customer segmentation and provided data analysis for circulation.
Provide expertise on reporting and data analysis to allow marketers to target customers more efficiently.

4. Database Marketing

Here's how marketing database analysts use database marketing:

Acted as liaison between circulation and database marketing communicating project status, priorities and upcoming events that require database marketing support.
Worked with key Circulation Managers to define database marketing analysis of Sun Sentinel Subscribers to identify subscriber trends.

5. Digital Marketing

Here's how marketing database analysts use digital marketing:

Design processes to align target marketing activities and responses to contacts via digital marketing.
Designed a regression analysis based on digital marketing campaign budgets and website traffic to maximize utility from campaign budgets.

6. SQL Server

Here's how marketing database analysts use sql server:

Generated targeted leads using SQL Server 2005 from a database of over 4 million technology subscribers to over 5 Marketing Groups.
Utilize Microsoft SQL Server for data mining, segmentation, clustering, and PRIZM analysis for proper marketing list creation.

Choose from 10+ customizable marketing database analyst resume templates

Build a professional marketing database analyst resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing database analyst resume.

7. Data Quality

Here's how marketing database analysts use data quality:

Provided analytical support to diagnose problems in data quality, collection and lead distribution processes.
Identified new data sources and remedied data quality issues that boosted campaign effectiveness by 10 percent.

8. Database Management

Here's how marketing database analysts use database management:

Manage to privacy procedures and functions across the bank as it relates to database management and customer contact.
Train people within the organization in using the campaign management tools and database management tools.

9. Campaign Management

Campaign management is a collective term for work or activity that is used to plan, execute, monitor, and analyze all the factors of a standard marketing initiative and develop profitable sales direction. It allows one to monitor a marketing campaign and make the necessary changes to attract more customers and meet the objectives of the campaign.

Here's how marketing database analysts use campaign management:

Performed routine database maintenance tasks including product upgrades and appending of data to existing database applications used for campaign management processing.
Developed and applied quality assurance, risk management, and campaign management measurements to efficiently and effectively implement complicated marketing efforts.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing database analysts use crm:

Maintained SalesLogix CRM system environment, and provided support during upgrades and improvements.
Maintain multiple CRM and Data Warehouse databases including monitoring daily updates, verifying data integrity, and fixing any data issues.

11. Marketing Analytics

Here's how marketing database analysts use marketing analytics:

Utilize the marketing analytics tool to develop recommendations for lotteries to increase sales and overall profitability.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.

12. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing database analysts use email campaigns:

Managed $1 million annual marketing budget related to direct mail and email campaigns, outbound sales, website and SEO.
Pulled targeted lists for direct mail (catalog) and email campaigns using proprietary database.

13. Data Warehouse

Data warehouse, often abbreviated as either DW or DWH is a system used in computing for data analysis as well reporting. The DW is also considered to be an integral component of business intelligence as they also provide storage facilities for both real-time and historical data. ETL and ELT are the two driving forces behind a data warehouse system.

Here's how marketing database analysts use data warehouse:

Monitored company data warehouse for Business Intelligence Marketing and Sales teams.
Extract and process large quantities of data from the corporate data warehouse and other data marts in support of assignments.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing database analysts use salesforce:

Maintained an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.
Created custom and ad hoc reports, dashboards, and managed queues using Salesforce.

15. Customer Data

Here's how marketing database analysts use customer data:

Complete construction of a 1.8 million residential customer database for Dominion Virginia Power and subsequent customer segmentation analysis and management studies.
Leveraged customer database to analyze customer behavior and tailor marketing efforts through detailed audience segmentation.

5 Marketing Database Analyst resume examples

Build a professional marketing database analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing database analyst resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Marketing Database Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing database analyst resumes?

Matthew Hashim Ph.D.

Associate Professor, University of Arizona

There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.

What marketing database analyst skills would you recommend for someone trying to advance their career?

Pavel Chernyavskiy Ph.D.

Assistant Professor of Statistics, University of Wyoming

Statisticians with subject-matter expertise tend to be more in-demand, all else being equal. For example, quantitative biologists, statistical geneticists, bioinformaticians, industrial statisticians can all be thought of as "statisticians with subject-matter expertise," at least in my opinion. With that in mind, if an applicant can develop their knowledge of a particular area of application during their gap year, it should help them in the job market.

What type of skills will young marketing database analysts need?

Dr. Michael Longinow

Chair, Biola University

Young graduates in journalism and digital media (fact-driven information-gathering and information dissemination) need skills in critical thinking and analytical approaches to public documents and data. It requires a broad liberal arts education and understanding of how language, quantitative skills (i.e., numeracy), and how a grasp of the history of our nation and the world are crucial to understanding events happening now.
Graduates will need the kinds of emotional and social intelligence that will give confidence in pursuing a cross-cultural understanding of socio-political and socio-economic messages that are released by political and corporate leaders - to hold those leaders accountable to claims they make that are false, misleading, or untenable in leadership.

Young graduates will need skill in writing (in English, but preferably in other languages used in the rapidly globalizing media marketplace). They will need a basic grasp of applied psychology, sociology, and moral reasoning to navigate creative but compassionate approaches to interviewing people of all ages and backgrounds to tell stories that are contextually accurate, true to established facts, and that further understanding of those whose voices are not heard (or are mischaracterized by other media).

Young graduates will need skills in visual language: photojournalism, design-based information sharing, animation, virtual reality, and augmented reality to bring news and the meaning behind the news to audiences that are post-literate. Video technology - telling stories via video in multiple digital formats - will continue to be a mainstay of the news and information industries.

What soft skills should all marketing database analysts possess?

Hanna Kim Ph.D.

Associate Professor, Chair, Adelphi University

Important soft skills: strong emotional intelligence: Anthropology students with fieldwork experience, for example, from study abroad, field school, or a course/semester capstone or thesis project, know the challenges of conducting a project or being part of a team with a project goal. Being attuned towards one's interlocutors or colleagues, that is, being aware of and acting appropriately, whether to obtain rich fieldwork data or facilitate teamwork, are valuable skills. Successful fieldwork, even of short duration, tests one's skills of interaction in unfamiliar situations; of reading a situation that may be uncomfortable and strange to one's experience; of navigating power dynamics, and learning while doing when one does not have all the skills needed. The anthropology student who has emerged from the other side of fieldwork has acquired these abilities. I would say that anthropological fieldwork demands strong baseline soft skills in emotional intelligence, or what I might call a heightened awareness that how people react, behave, and perform rests on many factors. One learns from anthropology by paying attention to these factors (by discerning them through observation and not via assumptions) and understanding them in context rather than jumping to conclusions.

What hard/technical skills are most important for marketing database analysts?

David Feldman Ph.D.

Professor of Urban Planning and Public Policy and Political Science, Director, Water UCI, Director, MPP Program, University of California, Irvine

Quantitative analytical skills.

Do you want to know more?

List of marketing database analyst skills to add to your resume

The most important skills for a marketing database analyst resume and required skills for a marketing database analyst to have include:

Marketing Campaigns
SAS
Data Analysis
Database Marketing
Digital Marketing
SQL Server
Data Quality
Database Management
Campaign Management
CRM
Marketing Analytics
Email Campaigns
Data Warehouse
Salesforce
Customer Data
Visualization
Extraction

Analyze Data
PL/SQL
Campaign Analysis
Campaign Results
Email Marketing
Market Research
Player Tracking System
Unica
ETL
Analytical Reports
Data Integrity
Data Extraction
Lead Generation
Business Decisions
Ad-Hoc Reports
Customer Segmentation
Oracle Sql

Campaign Execution
ROI
Ad-Hoc Analysis
List Pulls
KPIs
Analytical Support
Internal Clients
Campaign Performance
Channel Marketing
Customer Acquisition
Cognos
Statistical Models
Teradata
Customer Behavior
Statistical Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs