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What is a marketing operations analyst and how to become one
A marketing operation analyst is a marketing professional responsible for creating and implementing new marketing processes, maintaining overall system functionality, and measuring marketing performance. You are to manage technical aspects of marketing systems such as CRM and marketing automation to save time and energy. Your role involves establishing and maintaining accessible processes that ensure excellent practices in lead management and campaign. You are also responsible for trend data, updating information, discovering KPIs, and appropriate hypothesis testing.
Your assignment as a marketing operation analyst is to oversee campaigns to further optimize opportunities and performances based on industry excellent practice. For future campaigns to ensure continuity, you are responsible for providing recommendations based on your research on how future campaign performance and measurements can be enhanced. For evaluating workflow productivity, you are allowed to evaluate new technologies and add-on applications to improve marketing team performance.
To become a professional marketing operation analyst, you must communicate well, have strong organizational skills, outstanding time management skills, pay attention to details, and have hands-on experience with marketing automation systems. You will earn an average of $22.14 per hour or $62,000 annually. The Educational requirement for this job is a bachelor's degree in Marketing or other related disciplines.
What general advice would you give to a marketing operations analyst?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Avg. Salary $63,643
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 14.51%
Black or African American 4.79%
Hispanic or Latino 11.41%
Unknown 4.90%
White 64.25%
Genderfemale 53.57%
male 46.43%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing operations analyst career paths
Key steps to become a marketing operations analyst
Explore marketing operations analyst education requirements
Start to develop specific marketing operations analyst skills
Skills Percentages Digital Marketing 13.01% SQL 6.31% Lead Management 6.10% Email Marketing 5.72% Marketing Campaigns 5.49% Complete relevant marketing operations analyst training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing operations analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing operations analyst based on U.S. Bureau of Labor Statistics data and data from real marketing operations analyst resumes.Research marketing operations analyst duties and responsibilities
- Used Salesforce to manage customer account information.
- Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
- Utilize SAS and SQL data programming skills to tackle complex marketing campaigns and mentore fellow team members on these techniques.
- Receive training in management, operations and KPIs.
Prepare your marketing operations analyst resume
When your background is strong enough, you can start writing your marketing operations analyst resume.
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Choose from 10+ customizable marketing operations analyst resume templates
Build a professional marketing operations analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing operations analyst resume.
Apply for marketing operations analyst jobs
Now it's time to start searching for a marketing operations analyst job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average marketing operations analyst salary
The average marketing operations analyst salary in the United States is $63,643 per year or $31 per hour. Marketing operations analyst salaries range between $44,000 and $90,000 per year.
What am I worth?
How do marketing operations analysts rate their job?
Marketing operations analyst reviews
Being able to help enhance websites for clients.
I don't like how much I have to stare at a computer. But, that's the world we live in now - ruled by Digital Media!
Updated January 8, 2025
