Marketing research consultant demographics and statistics in the US
Marketing research consultant demographics research summary. Zippia estimates marketing research consultant demographics and statistics in the United States by using a database of 30 million profiles. Our marketing research consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing research consultants after extensive research and analysis:
- There are over 13,938 marketing research consultants currently employed in the United States.
- 54.6% of all marketing research consultants are women, while 45.4% are men.
- The average marketing research consultant age is 36 years old.
- The most common ethnicity of marketing research consultants is White (64.5%), followed by Asian (14.3%), Hispanic or Latino (11.4%) and Unknown (4.9%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing research consultants are LGBT.
- Marketing research consultants are 67% more likely to work at private companies in comparison to public companies.
On this page
Marketing research consultant demographics by:
Marketing research consultant gender statistics
54.6% of marketing research consultants are women and 45.4% of marketing research consultants are men.
- Female, 54.6%
- Male, 45.4%
Marketing research consultant gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
Marketing research consultant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$75,007
Female income
$71,708
Marketing research consultant gender ratio over time
This data breaks down the percentage of men and women in marketing research consultant positions over time. Currently, 54.6% of marketing research consultants are female.
Marketing research consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 53.80% | 46.20% |
| 2011 | 51.33% | 48.67% |
| 2012 | 51.57% | 48.43% |
| 2013 | 48.08% | 51.92% |
| 2014 | 48.12% | 51.88% |
| 2015 | 50.30% | 49.70% |
| 2016 | 49.53% | 50.47% |
| 2017 | 49.50% | 50.50% |
| 2018 | 48.53% | 51.47% |
| 2019 | 47.16% | 52.84% |
| 2020 | 44.66% | 55.34% |
| 2021 | 45.39% | 54.61% |
Marketing research consultant related jobs gender ratio
We compared marketing research consultants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Research Consultant | 45% | 55% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing research consultant demographics by race
The most common ethnicity among marketing research consultants is White, which makes up 64.5% of all marketing research consultants. Comparatively, 14.3% of marketing research consultants are Asian and 11.4% of marketing research consultants are Hispanic or Latino.
- White, 64.5%
- Asian, 14.3%
- Hispanic or Latino, 11.4%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Marketing research consultant race
| Marketing research consultant race | Percentages |
|---|---|
| White | 64.5% |
| Asian | 14.3% |
| Hispanic or Latino | 11.4% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Marketing research consultant race and ethnicity over time
See how marketing research consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing research consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.48% | 4.97% | 12.03% | 7.80% |
| 2011 | 71.78% | 4.97% | 12.46% | 8.76% |
| 2012 | 71.84% | 5.17% | 11.75% | 8.99% |
| 2013 | 71.60% | 5.39% | 11.20% | 9.01% |
| 2014 | 71.92% | 4.81% | 12.37% | 8.46% |
| 2015 | 70.88% | 4.40% | 12.67% | 9.16% |
| 2016 | 69.11% | 5.57% | 12.89% | 10.06% |
| 2017 | 69.08% | 5.42% | 12.96% | 9.67% |
| 2018 | 68.39% | 5.08% | 12.97% | 10.26% |
| 2019 | 68.72% | 4.98% | 13.18% | 10.32% |
| 2020 | 66.82% | 4.43% | 13.26% | 11.18% |
| 2021 | 64.54% | 4.78% | 14.28% | 11.37% |
Marketing research consultant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $73,256 |
| White | $75,975 |
| Black or African American | $69,627 |
| Asian | $82,531 |
| Hispanic or Latino | $74,234 |
Average marketing research consultant age
See how the average age of marketing research consultants varies based on ethnicity and gender.
Male
Female
Marketing research consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing research consultant age breakdown
The average age of marketing research consultants is 30-40 years years old, representing 35% of the marketing research consultant population.
Marketing research consultant age breakdown
| Marketing Research Consultant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing research consultant educational attainment
- Bachelor's, 66%
- Master's, 24%
- Associate, 4%
- Doctorate, 3%
- Other Degrees, 3%
Marketing research consultants by degree level
| Marketing research consultant degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Master's | 24% |
| Associate | 4% |
| Doctorate | 3% |
| Other Degrees | 3% |
Marketing research consultant jobs you might like
Marketing research consultant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $90,522 |
| Bachelor's Degree | $78,426 |
| Doctorate Degree | $91,448 |
Marketing research consultant employment statistics
Most marketing research consultants work for a private in the professional industry.
Company size where marketing research consultants work
Below, you can see the size of companies where marketing research consultants work.
Marketing research consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 24% |
Marketing research consultant jobs by company type
Employees with the marketing research consultant job title have their preferences when it comes to working for a company. For instance, most marketing research consultants prefer to work at private companies over public companies.
Marketing research consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 23% |
| Private | 67% |
Marketing research consultant jobs by industry
The most common industries for marketing research consultants are professional, manufacturing and media.
Marketing research consultant industry statistics
| Industry | Percentages |
|---|---|
| Professional | 16% |
| Fortune 500 | 14% |
| Manufacturing | 10% |
| Media | 8% |
| Education | 8% |
| Retail | 6% |
| Health Care | 5% |
| Technology | 5% |
| Hospitality | 4% |
| Finance | 4% |
| Non Profits | 4% |
| Insurance | 4% |
| Start-up | 3% |
| Transportation | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Energy | 1% |
Marketing research consultant turnover and employment statistics
Marketing research consultant unemployment rate over time
The unemployment rate for marketing research consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing research consultant unemployment rate by year
| Year | Marketing research consultant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing research consultant tenure
The average marketing research consultant stays at their job for 1-2 years, based on the 459 marketing research consultants resumes in Zippia's database.
Marketing research consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 37% |
| 1-2 years | 25% |
| 3-4 years | 10% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 10% |
Marketing research consultant LGBT ratio compared to similar jobs
Review the percent of marketing research consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Engineer/Estimator | 4.41% | 27,140 |
| Logistician | 8.65% | 9,995 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Marketing Research Consultant | 10.00% | - |
| Operations Representative | 11.05% | 75,789 |
| Regulatory Compliance Specialist | 11.64% | 22,563 |
| Raiser | 19.25% | 236 |
Similar marketing research consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Engineer/Estimator | 4.41% | 27,140 |
| Logistician | 8.65% | 9,995 |
| Prisoner Classification Interviewer | 8.93% | 1,279 |
| Operations Representative | 11.05% | 75,789 |
| Regulatory Compliance Specialist | 11.64% | 22,563 |
| Raiser | 19.25% | 236 |
Foreign languages spoken by marketing research consultants
The most common foreign language among marketing research consultants is Spanish at 34.3%. The second-most popular foreign language spoken is German at 11.4% and French is the third-most popular at 11.4%.
- Spanish, 34.3%
- German, 11.4%
- French, 11.4%
- Chinese, 5.7%
- Japanese, 5.7%
- Other, 31.5%
Marketing research consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.3% |
| German | 11.4% |
| French | 11.4% |
| Chinese | 5.7% |
| Japanese | 5.7% |
| Other | 31.5% |
