Marketing/sales person demographics and statistics in the US
Marketing/sales person demographics research summary. Zippia estimates marketing/sales person demographics and statistics in the United States by using a database of 30 million profiles. Our marketing/sales person estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing/sales people after extensive research and analysis:
- There are over 16,385 marketing/sales people currently employed in the United States.
- 36.4% of all marketing/sales people are women, while 63.6% are men.
- The average marketing/sales person age is 47 years old.
- The most common ethnicity of marketing/sales people is White (73.1%), followed by Hispanic or Latino (14.1%), Asian (5.1%) and Black or African American (3.8%).
- In 2022, women earned 94% of what men earned.
- 6% of all marketing/sales people are LGBT.
- Marketing/sales people are 73% more likely to work at private companies in comparison to public companies.
On this page
Marketing/sales person demographics by:
Marketing/sales person gender statistics
36.4% of marketing/sales people are women and 63.6% of marketing/sales people are men.
- Male, 63.6%
- Female, 36.4%
Marketing/sales person gender ratio
| Gender | Percentages |
|---|---|
| Male | 63.6% |
| Female | 36.4% |
Marketing/sales person gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$113,925
Female income
$106,961
Marketing/sales person gender ratio over time
This data breaks down the percentage of men and women in marketing/sales person positions over time. Currently, 36.4% of marketing/sales people are female.
Marketing/sales person gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.20% | 33.80% |
| 2011 | 66.26% | 33.74% |
| 2012 | 67.25% | 32.75% |
| 2013 | 66.22% | 33.78% |
| 2014 | 64.76% | 35.24% |
| 2015 | 64.66% | 35.34% |
| 2016 | 65.02% | 34.98% |
| 2017 | 65.10% | 34.90% |
| 2018 | 63.37% | 36.63% |
| 2019 | 64.25% | 35.75% |
| 2020 | 64.34% | 35.66% |
| 2021 | 63.58% | 36.42% |
Marketing/sales person related jobs gender ratio
We compared marketing/sales people with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Marketing/Sales Person | 64% | 36% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing/sales person demographics by race
The most common ethnicity among marketing/sales people is White, which makes up 73.1% of all marketing/sales people. Comparatively, 14.1% of marketing/sales people are Hispanic or Latino and 5.1% of marketing/sales people are Asian.
- White, 73.1%
- Hispanic or Latino, 14.1%
- Asian, 5.1%
- Black or African American, 3.8%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.2%
Marketing/sales person race
| Marketing/sales person race | Percentages |
|---|---|
| White | 73.1% |
| Hispanic or Latino | 14.1% |
| Asian | 5.1% |
| Black or African American | 3.8% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.2% |
Marketing/sales person race and ethnicity over time
See how marketing/sales person racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing/sales person race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.96% | 3.88% | 4.24% | 11.32% |
| 2011 | 78.46% | 3.77% | 4.57% | 11.85% |
| 2012 | 78.52% | 3.67% | 4.56% | 11.74% |
| 2013 | 77.91% | 3.92% | 4.44% | 12.28% |
| 2014 | 77.01% | 4.11% | 4.52% | 12.75% |
| 2015 | 77.41% | 3.88% | 4.52% | 12.56% |
| 2016 | 76.93% | 3.61% | 4.58% | 13.16% |
| 2017 | 77.05% | 3.91% | 4.46% | 12.86% |
| 2018 | 76.72% | 3.79% | 4.58% | 13.14% |
| 2019 | 76.67% | 3.69% | 4.68% | 13.25% |
| 2020 | 75.04% | 3.80% | 4.59% | 13.07% |
| 2021 | 73.09% | 3.81% | 5.11% | 14.05% |
Marketing/sales person wage gap by race
According to our data, white marketing/sales people have the highest average salary compared to other ethnicities. Black or african american marketing/sales people have the lowest average salary at $105,071.
| Ethnicity | Salary |
|---|---|
| Unknown | $116,540 |
| White | $119,265 |
| Black or African American | $105,071 |
| Asian | $114,828 |
| Hispanic or Latino | $114,438 |
Average marketing/sales person age
See how the average age of marketing/sales people varies based on ethnicity and gender.
Male
Female
Marketing/sales person age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Marketing/sales person age breakdown
The average age of marketing/sales people is 40+ years years old, representing 71% of the marketing/sales person population.
Marketing/sales person age breakdown
| Marketing/Sales Person Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Marketing/sales person educational attainment
The most common degree for marketing/sales people is bachelor's degree, with 62% of marketing/sales people earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 10%.
- Bachelor's, 62%
- Associate, 15%
- High School Diploma, 10%
- Master's, 7%
- Other Degrees, 6%
Marketing/sales people by degree level
| Marketing/sales person degree | Percentages |
|---|---|
| Bachelor's | 62% |
| Associate | 15% |
| High School Diploma | 10% |
| Master's | 7% |
| Other Degrees | 6% |
Marketing/sales person jobs you might like
Marketing/sales person wage gap by degree level
According to the data, marketing/sales people with a Master's degree earn more than those without, at $144,756 annually. With a Doctorate degree, marketing/sales people earn a median annual income of $138,764 compared to $129,198 for marketing/sales people with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $144,756 |
| High School Diploma or Less | $96,817 |
| Bachelor's Degree | $129,198 |
| Doctorate Degree | $138,764 |
| Some College/ Associate Degree | $100,713 |
Marketing/sales person employment statistics
Most marketing/sales people work for a private in the retail industry.
Company size where marketing/sales people work
Below, you can see the size of companies where marketing/sales people work.
Marketing/sales person jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 19% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 17% |
Marketing/sales person jobs by company type
Employees with the marketing/sales person job title have their preferences when it comes to working for a company. For instance, most marketing/sales people prefer to work at private companies over public companies.
Marketing/sales person jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 21% |
| Private | 73% |
| Government | 3% |
Marketing/sales person jobs by industry
The most common industries for marketing/sales people are retail, real estate and manufacturing.
Marketing/sales person industry statistics
| Industry | Percentages |
|---|---|
| Retail | 16% |
| Real Estate | 10% |
| Fortune 500 | 8% |
| Manufacturing | 7% |
| Health Care | 6% |
| Media | 5% |
| Professional | 5% |
| Technology | 5% |
| Construction | 4% |
| Hospitality | 4% |
| Start-up | 4% |
| Telecommunication | 3% |
| Automotive | 3% |
| Finance | 3% |
| Education | 3% |
| Internet | 2% |
| Government | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Utilities | 1% |
| Agriculture | 1% |
| Energy | 1% |
Marketing/sales person turnover and employment statistics
Marketing/sales person unemployment rate over time
The unemployment rate for marketing/sales people between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing/sales person unemployment rate by year
| Year | Marketing/sales person unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average marketing/sales person tenure
The average marketing/sales person stays at their job for 1-2 years, based on the 607 marketing/sales people resumes in Zippia's database.
Marketing/sales person tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 36% |
| 1-2 years | 28% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 7% |
Marketing/sales person LGBT ratio compared to similar jobs
Review the percent of marketing/sales people that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Marketing/Sales Person | 6.15% | - |
| Wedding Consultant | 7.00% | 5,835 |
| Mobile Sales Associate | 7.09% | 459,751 |
| District Sales Coordinator | 7.23% | 30,314 |
| Licensed Sales Agent | 7.29% | 63,324 |
| Rental Agent | 8.34% | 26,411 |
| Travel Counselor | 12.49% | 32,840 |
Similar marketing/sales person jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Wedding Consultant | 7.00% | 5,835 |
| Mobile Sales Associate | 7.09% | 459,751 |
| District Sales Coordinator | 7.23% | 30,314 |
| Licensed Sales Agent | 7.29% | 63,324 |
| Rental Agent | 8.34% | 26,411 |
| Travel Counselor | 12.49% | 32,840 |
Foreign languages spoken by marketing/sales people
The most common foreign language among marketing/sales people is Spanish at 45.2%. The second-most popular foreign language spoken is French at 22.6% and Portuguese is the third-most popular at 6.5%.
- Spanish, 45.2%
- French, 22.6%
- Portuguese, 6.5%
- Indonesian, 3.2%
- Hungarian, 3.2%
- Other, 19.3%
Marketing/sales person languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.2% |
| French | 22.6% |
| Portuguese | 6.5% |
| Indonesian | 3.2% |
| Hungarian | 3.2% |
| Other | 19.3% |
