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Marketing/sales person skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

E. Duff Wrobbel Ph.D.,

Valerie Renegar Ph.D.

Below we've compiled a list of the most critical marketing/sales person skills. We ranked the top skills for marketing/sales people based on the percentage of resumes they appeared on. For example, 19.2% of marketing/sales person resumes contained facebook as a skill. Continue reading to find out what skills a marketing/sales person needs to be successful in the workplace.

11 marketing/sales person skills for your resume and career

1. Facebook

Here's how marketing/sales people use facebook:

Managed branch Facebook and Twitter Planned and promoted Uno Lounge College Nights Performed customer service and administrative duties
Marketed to customers by developing Facebook advertisements, publishing online news, and circulating email blasts.

2. Trade Shows

Here's how marketing/sales people use trade shows:

Generated sales at tabling events and trade shows selling technology related products
Attended trade shows and developed knowledge of exclusive products.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing/sales people use market research:

Performed new market research domestically and abroad.
Worked with prospective tenants on site selection, market research and evaluation.

4. Retail Store

Here's how marketing/sales people use retail store:

Promoted a variety of items distributed by Cari-Med across different retail stores.
Developed brand awareness through promotional and sales activities in large-scale retail stores.

5. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how marketing/sales people use product knowledge:

Demonstrated in-depth product knowledge, negotiation of sales, and final delivery of product.
Take pride in being a product knowledge expert.

6. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how marketing/sales people use outbound calls:

Executed outbound calls to existing customer base resulting in 75% increase in sales.
Managed inbound/outbound calls and utilized effective telephone techniques in a fast paced call center environment.

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7. Real Estate Sales

Here's how marketing/sales people use real estate sales:

Direct on site real estate sales doubling production in the first month on the job.

8. Sales Techniques

Here's how marketing/sales people use sales techniques:

Conducted comprehensive sales training seminars with staff to improve sales techniques and capitalize on up-selling opportunities and other revenue generating methods.
Developed skills in customer acquisition and retention, marketing/lead development, effective sales techniques, web advertising and customer service.

9. Customer Satisfaction

Here's how marketing/sales people use customer satisfaction:

Developed marketing strategy that targeted Hispanics in South Florida to increase purchase intent, dealership visits and overall customer satisfaction.
Assisted sales managers in gaining customer satisfaction by performing administrative duties relating to guest and hotel communications and sales.

10. Business Plan

Here's how marketing/sales people use business plan:

Work with partners and management to enhance business plans and execute effective strategies to navigate a continuously changing economic environment.
Analyzed and developed business plans each trimester that identified opportunities to grow sales within the territory.

11. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how marketing/sales people use target audience:

Attend meetings to better be able to serve and market the target audience.

What skills help Marketing/Sales People find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What marketing/sales person skills would you recommend for someone trying to advance their career?

E. Duff Wrobbel Ph.D.

Chair, Southern Illinois University Edwardsville

All things social media are important, and so writing skills still matter.

What type of skills will young Marketing/Sales People need?

Valerie Renegar Ph.D.

Associate Professor and Chair, Southwestern University

The number one skill we hear from employers that our graduates need to have in the workforce is strong written and oral communication skills. It doesn't matter what field our graduates enter; every workplace needs employees who can communicate their thoughts. Communication courses that help students develop their public speaking, argumentation, persuasion, and interpersonal communication skills are an invaluable resource. Leadership depends on strong communication skills as well, so the need to communicate does not dissipate after a new employee becomes more established.

What soft skills should all Marketing/Sales People possess?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty

What hard/technical skills are most important for Marketing/Sales People?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of marketing/sales person skills to add to your resume

The most important skills for a marketing/sales person resume and required skills for a marketing/sales person to have include:

Facebook
Trade Shows
Market Research
Retail Store

Product Knowledge
Outbound Calls
Real Estate Sales
Sales Techniques

Customer Satisfaction
Business Plan
Target Audience

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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