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In 1919 he acquired extensive holdings of the PIC group, including Del Monte Forest, the Lodge, and the hotel.
Both Lodge and Links opened in 1919.
Since 1919, Pebble Beach Resorts has been host to unforgettable experiences, international stars and some of the most celebrated moments in golf history.
Samuel Finley Brown Morse, who was a distant cousin of telegraph inventor Samuel Finley Breese Morse, founded Pebble Beach Company in 1919.
They remain to this day with a rebuilt main building, which opened in 1926.
Just 10 years after Pebble Beach opened, the star power of Bobby Jones introduced the golfing world to Pebble Beach at the 1929 United States Amateur.
The USGA returns to Pebble Beach for the 1940 United States Women’s Amateur, which is won by defending champion Betty Jameson.
The USGA also schedules the 1942 United States Men’s Amateur for Pebble Beach Golf Links, but it is canceled due to World War II. Photography by Julian P. Graham
In 1948, Morse appointed his son, John Boit Morse, president of the company to inject some youthful spirit into the operation.
Osborne also participated in the beginning of the development of Spyglass Hill Golf Course in 1963.
In November 1964, Osborne was bumped up to vice chairman and Aime G. Michaud was added to the board and named president.
A lot happened between and after some of the main events you see above, and certainly, Pebble Beach is known for a much more than real estate transactions and development projects! Witch Tree, a famous landmark that stood until a storm felled it in 1964, was often used in Hollywood movies.
Johnny Miller won at Pebble Beach in four different decades, starting with the 1968 California Amateur.
The board elected Al Gawthrop as chairman to replace Morse, and by 1970 Michaud was out.
In a championship where a score of par is the most meaningful, the 30-year-old McDowell posts an even-par 284 for the 72 holes to become the first European winner since England’s Tony Jacklin in 1970.
In 1977, it was reincorporated as the Pebble Beach Corporation.
Twentieth Century-Fox used its profits from its film Star Wars to buy Pebble Beach Corporation in May 1979.
The partnership purchased Pebble Beach in 1992 from golf tycoon Minoru Isutani, who bought the company only two years earlier from a group headed by oilman Marvin Davis.
In preparation for the 1992 United States Open, Jack Nicklaus is hired as a consultant on a project that includes rebuilding greens 4, 5 and 7 of Pebble Beach Golf Links.
Lone Cypress was acquired in 1999 by a group headed up by Clint Eastwood.
Eastwood and partners (including Arnold Palmer and Peter Ueberroth) created and tried, twice, to have passed into law “Measure A”. This controversial development proposal failed as originally conceived in 2006, and again in 2007. It’s interesting to note that in 2009, the group formed by Eastwood (which had grown by a couple of new members) began to offer limited partnership interests, but with the explicit understanding that Pebble Beach Company could never be sold to another ownership group.
Congratulations to Graeme McDowell, the 2010 United States Open Champion.
In 2018, the United States Amateur returned to Pebble Beach, where Norwegian Viktor Hovland claimed victory.
The 2019 United States Open marked Pebble Beach’s 13th USGA Championship, and sixth United States Open.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Treetops Resort | 1954 | $3.7M | 118 | - |
| Pasatiempo Golf Club | 1948 | $8.7M | 100 | - |
| Desert Mountain Club | 1986 | $25.0M | 80 | 9 |
| Royal Oaks Country Club | 1999 | $11.2M | 166 | 9 |
| Stonebridge Country Club | - | $7.4M | 150 | 235 |
| Congressional Country Club | 1924 | $50.0M | 300 | 14 |
| Oakwood Country Club | 1881 | $5.0M | 350 | - |
| Salem Country Club | 1925 | $50.0M | 80 | - |
| Colonial Country Club | 1913 | $10.0M | 50 | 1 |
| River Oaks Country Club | 1923 | $50.0M | 275 | 7 |
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