Public relations/marketing assistant demographics and statistics in the US
Public relations/marketing assistant demographics research summary. Zippia estimates public relations/marketing assistant demographics and statistics in the United States by using a database of 30 million profiles. Our public relations/marketing assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about public relations/marketing assistants after extensive research and analysis:
- There are over 291,343 public relations/marketing assistants currently employed in the United States.
- 77.5% of all public relations/marketing assistants are women, while 22.5% are men.
- The average public relations/marketing assistant age is 41 years old.
- The most common ethnicity of public relations/marketing assistants is White (67.0%), followed by Hispanic or Latino (11.9%), Black or African American (10.0%) and Asian (5.3%).
- In 2022, women earned 97% of what men earned.
- 12% of all public relations/marketing assistants are LGBT.
- Public relations/marketing assistants are 61% more likely to work at private companies in comparison to education companies.
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Public relations/marketing assistant demographics by:
Public relations/marketing assistant gender statistics
77.5% of public relations/marketing assistants are women and 22.5% of public relations/marketing assistants are men.
- Female, 77.5%
- Male, 22.5%
Public relations/marketing assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
Public relations/marketing assistant gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$36,339
Female income
$35,213
Public relations/marketing assistant gender ratio over time
This data breaks down the percentage of men and women in public relations/marketing assistant positions over time. Currently, 77.5% of public relations/marketing assistants are female.
Public relations/marketing assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 24.21% | 75.79% |
| 2011 | 26.76% | 73.24% |
| 2012 | 24.91% | 75.09% |
| 2013 | 28.69% | 71.31% |
| 2014 | 25.11% | 74.89% |
| 2015 | 22.72% | 77.28% |
| 2016 | 23.11% | 76.89% |
| 2017 | 26.70% | 73.30% |
| 2018 | 24.56% | 75.44% |
| 2019 | 25.07% | 74.93% |
| 2020 | 23.99% | 76.01% |
| 2021 | 22.54% | 77.46% |
Public relations/marketing assistant related jobs gender ratio
We compared public relations/marketing assistants with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Public Relations/Marketing Assistant | 23% | 77% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Public relations/marketing assistant demographics by race
The most common ethnicity among public relations/marketing assistants is White, which makes up 67.0% of all public relations/marketing assistants. Comparatively, 11.9% of public relations/marketing assistants are Hispanic or Latino and 10.0% of public relations/marketing assistants are Black or African American.
- White, 67.0%
- Hispanic or Latino, 11.9%
- Black or African American, 10.0%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.7%
Public relations/marketing assistant race
| Public relations/marketing assistant race | Percentages |
|---|---|
| White | 67.0% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.0% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.7% |
Public relations/marketing assistant race and ethnicity over time
See how public relations/marketing assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Public relations/marketing assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.20% | 9.43% | 4.28% | 9.03% |
| 2011 | 74.44% | 9.59% | 4.40% | 8.79% |
| 2012 | 74.47% | 8.98% | 3.92% | 9.34% |
| 2013 | 73.27% | 10.20% | 4.39% | 9.31% |
| 2014 | 73.78% | 10.16% | 3.43% | 9.53% |
| 2015 | 72.85% | 9.12% | 5.39% | 10.31% |
| 2016 | 72.22% | 9.42% | 5.18% | 9.84% |
| 2017 | 73.83% | 9.52% | 4.11% | 10.36% |
| 2018 | 71.47% | 8.51% | 5.12% | 11.13% |
| 2019 | 73.21% | 8.67% | 4.60% | 10.51% |
| 2020 | 67.70% | 9.51% | 4.55% | 14.44% |
| 2021 | 67.04% | 10.05% | 5.29% | 11.94% |
Public relations/marketing assistant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $37,313 |
| White | $37,471 |
| Black or African American | $35,411 |
| Asian | $36,175 |
| Hispanic or Latino | $35,382 |
Average public relations/marketing assistant age
See how the average age of public relations/marketing assistants varies based on ethnicity and gender.
Male
Female
Public relations/marketing assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Public relations/marketing assistant age breakdown
The average age of public relations/marketing assistants is 40+ years years old, representing 53% of the public relations/marketing assistant population.
Public relations/marketing assistant age breakdown
| Public Relations/Marketing Assistant Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Public relations/marketing assistant educational attainment
The most common degree for public relations/marketing assistants is bachelor's degree, with 81% of public relations/marketing assistants earning that degree. The second and third most common degree levels are associate degree degree at 8% and associate degree degree at 7%.
- Bachelor's, 81%
- Associate, 8%
- Master's, 7%
- High School Diploma, 3%
- Other Degrees, 1%
Public relations/marketing assistants by degree level
| Public relations/marketing assistant degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Associate | 8% |
| Master's | 7% |
| High School Diploma | 3% |
| Other Degrees | 1% |
Public relations/marketing assistant jobs you might like
Public relations/marketing assistant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $38,566 |
| Bachelor's Degree | $36,771 |
Public relations/marketing assistant employment statistics
Most public relations/marketing assistants work for a private in the education industry.
Company size where public relations/marketing assistants work
Below, you can see the size of companies where public relations/marketing assistants work.
Public relations/marketing assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 15% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 9% |
Public relations/marketing assistant jobs by company type
Employees with the public relations/marketing assistant job title have their preferences when it comes to working for a company. For instance, most public relations/marketing assistants prefer to work at private companies over education companies.
Public relations/marketing assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 24% |
| Public | 11% |
| Private | 61% |
| Government | 4% |
Public relations/marketing assistant jobs by industry
The most common industries for public relations/marketing assistants are education, health care and media.
Public relations/marketing assistant industry statistics
| Industry | Percentages |
|---|---|
| Education | 19% |
| Health Care | 12% |
| Media | 11% |
| Retail | 9% |
| Professional | 8% |
| Hospitality | 7% |
| Finance | 6% |
| Non Profits | 6% |
| Manufacturing | 5% |
| Government | 3% |
| Internet | 2% |
| Real Estate | 2% |
| Fortune 500 | 2% |
| Technology | 2% |
| Telecommunication | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Start-up | 1% |
| Construction | 1% |
| Automotive | 1% |
Public relations/marketing assistant turnover and employment statistics
Public relations/marketing assistant unemployment rate over time
The unemployment rate for public relations/marketing assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Public relations/marketing assistant unemployment rate by year
| Year | Public relations/marketing assistant unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average public relations/marketing assistant tenure
The average public relations/marketing assistant stays at their job for 1-2 years, based on the 1,587 public relations/marketing assistants resumes in Zippia's database.
Public relations/marketing assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 40% |
| 1-2 years | 34% |
| 3-4 years | 10% |
| 5-7 years | 9% |
| 8-10 years | 3% |
| 11+ years | 3% |
Public relations/marketing assistant LGBT ratio compared to similar jobs
Review the percent of public relations/marketing assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Press Writer | 10.10% | 13,915 |
| Staff Announcer | 10.34% | 68,308 |
| Public Relations/Marketing Assistant | 12.01% | - |
| Design Editor | 12.38% | 45,572 |
| Spanish Interpreter | 14.90% | 4,043 |
| Television Script Writer | 16.36% | 10,237 |
| Mobile Disc Jockey | 16.36% | 5,576 |
Similar public relations/marketing assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Press Writer | 10.10% | 13,915 |
| Staff Announcer | 10.34% | 68,308 |
| Design Editor | 12.38% | 45,572 |
| Spanish Interpreter | 14.90% | 4,043 |
| Television Script Writer | 16.36% | 10,237 |
| Mobile Disc Jockey | 16.36% | 5,576 |
Foreign languages spoken by public relations/marketing assistants
The most common foreign language among public relations/marketing assistants is Spanish at 41.9%. The second-most popular foreign language spoken is French at 11.6% and Chinese is the third-most popular at 7.1%.
- Spanish, 41.9%
- French, 11.6%
- Chinese, 7.1%
- Italian, 5.8%
- Korean, 5.2%
- Other, 28.4%
Public relations/marketing assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.9% |
| French | 11.6% |
| Chinese | 7.1% |
| Italian | 5.8% |
| Korean | 5.2% |
| Other | 28.4% |
