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Regional account representative skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical regional account representative skills. We ranked the top skills for regional account representatives based on the percentage of resumes they appeared on. For example, 13.2% of regional account representative resumes contained crm as a skill. Continue reading to find out what skills a regional account representative needs to be successful in the workplace.

15 regional account representative skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how regional account representatives use crm:

Provided custom solutions for organizations to integrate customer feedback with their CRM system to improve customer experience and retention.
Created and implemented custom CRM solution for sales team and streamlined business processes through continuous improvement initiatives.

2. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how regional account representatives use account management:

Participated in account management, business development, and revenue growth.
Transition from sales to account management.

3. Trade Shows

Here's how regional account representatives use trade shows:

Participated in National Trade Shows conducting high impact product presentations.
Direct and attended flooring and furniture trade shows to increase sales and contacts.

4. Customer Inquiries

Here's how regional account representatives use customer inquiries:

Serve as initial point of contact for customers and provide support for customer inquiries via email and phone.
Provided support which included: training, assisted in closing sales, assisted with resellers' customer inquiries, complaint resolution.

5. Sales Objectives

Here's how regional account representatives use sales objectives:

Developed strategic account plans, negotiated annual pricing agreements, and pursued value-selling methodologies to achieve business unit sales objectives.
Provided top-level customer contact using consultative selling techniques and proper listening skills to achieve sales objectives and customer satisfaction.

6. Revenue Growth

Here's how regional account representatives use revenue growth:

Drive revenue growth and gross profit through excellent territory management initiatives, superior customer service activities, and advanced product understanding.
Analyzed local automotive marketplace to identify opportunities for revenue growth potential & helped area dealers create effective print campaigns.

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7. Sales Growth

Here's how regional account representatives use sales growth:

Targeted and increased over all sales growth from an inactive contractor base in regional and local markets.
Exercise advanced interpersonal skills in actively approaching and engaging all available consumers resulting in sales growth in the territory of Phoenix.

8. Sales Performance

Here's how regional account representatives use sales performance:

Have consistently preformed in the top 10% of the company on sales performance.
Researched the competition and market trends in order to enhance my sales performance.

9. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how regional account representatives use product line:

Collaborated negotiations for contracts with all levels within medical systems, improving company business product lines.
Studied the ASTRO digital modulation and relayed this information back to company engineers to develop better microphone accessory product line.

10. Customer Accounts

Here's how regional account representatives use customer accounts:

Acquired new customer accounts for Check Guarantee and Electronic Check Acceptance via Credit Card and Check processing terminals.
Answer customer and Sales rep questions pertaining to payments and adjustments on customer accounts.

11. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how regional account representatives use cold calls:

Position required a large volume of cold calling and demanded generating high levels of weekly sales.
Perform minimum of 80 daily outbound cold calls to generate new business for company's growth.

12. Customer Complaints

Here's how regional account representatives use customer complaints:

Managed and scheduled service requests, resolved all customer complaints and billing inquires.
Resolved customer complaints with proper investigation procedures, created and mailed out letters requested service information for customer.

13. State Territory

Here's how regional account representatives use state territory:

Managed client base of over 170 pharmacies in 10 state territory.
Maintained, managed and serviced a $5M, five-state territory.

14. Territory Sales

Here's how regional account representatives use territory sales:

Increased territory sales from $8.3 million in sales to $12 million in sales.
Increased territory sales by 84% and exceeded quotas by building promotional opportunities.

15. Sales Presentations

Here's how regional account representatives use sales presentations:

Performed sales presentations and communicated key clinical research to pharmacy owners and operators.
Developed/presented effective sales presentations describing benefits of company's products.

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What skills help Regional Account Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on regional account representative resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What regional account representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young regional account representatives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a regional account representative stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all regional account representatives possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of regional account representative skills to add to your resume

The most important skills for a regional account representative resume and required skills for a regional account representative to have include:

CRM
Account Management
Trade Shows
Customer Inquiries
Sales Objectives
Revenue Growth
Sales Growth
Sales Performance
Product Line
Customer Accounts
Cold Calls
Customer Complaints

State Territory
Territory Sales
Sales Presentations
Business Development
Business Reviews
Sales Revenue
Sales Process
Client Accounts
Product Knowledge
Sales Targets
Market Research
Client Relationships

OEM
Sales Volume
Business Relationships
Customer Issues
Client Satisfaction
Sales Orders
Product Training
Sigma
Professional Relationships
PowerPoint

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Regional Account Representative Skills

Updated January 8, 2025

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