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The average salary for a Web Content Developer in the United States is around $71,700 per year or $34 per hour. This figure represents the midpoint of salaries in the field, with variations depending on factors such as experience, geographic location, and the specific industry.
Entry-level positions typically start at around $50,000, while experienced developers can earn upwards of $90,000 annually. The demand for skilled web content developers continues to grow, driven by the increasing need for online presence across businesses.
Web content developers in metropolitan areas often command higher salaries. For instance, states like California and New York frequently offer higher wages, reflecting the cost of living and demand for digital content expertise.
Industries such as technology, marketing, and e-commerce present the highest earning potential for web content developers. Understanding these dynamics can help aspiring developers target their job search effectively.
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The average web content developer salary in California, New Jersey, and Delaware are the highest in the U.S. The lowest average web content developer salary states are Arkansas, Mississippi, and South Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $86,345 | $41.51 |
| 2 | California | $91,715 | $44.09 |
| 3 | Delaware | $82,527 | $39.68 |
| 4 | Washington | $80,698 | $38.80 |
| 5 | Maryland | $80,412 | $38.66 |
| 6 | Pennsylvania | $78,860 | $37.91 |
| 7 | Idaho | $78,434 | $37.71 |
| 8 | Georgia | $76,264 | $36.67 |
| 9 | Oregon | $75,446 | $36.27 |
| 10 | District of Columbia | $79,361 | $38.15 |
| 11 | Virginia | $73,829 | $35.49 |
| 12 | Rhode Island | $71,444 | $34.35 |
| 13 | Ohio | $71,266 | $34.26 |
| 14 | Vermont | $71,352 | $34.30 |
| 15 | Michigan | $73,528 | $35.35 |
| 16 | Nevada | $71,928 | $34.58 |
| 17 | Texas | $72,696 | $34.95 |
| 18 | Connecticut | $74,175 | $35.66 |
| 19 | Maine | $70,598 | $33.94 |
| 20 | Wisconsin | $70,658 | $33.97 |
| 21 | Minnesota | $68,285 | $32.83 |
| 22 | West Virginia | $69,666 | $33.49 |
| 23 | Utah | $64,971 | $31.24 |
| 24 | Alabama | $68,444 | $32.91 |
| 25 | North Carolina | $66,752 | $32.09 |
| 26 | North Dakota | $63,608 | $30.58 |
| 27 | Arizona | $69,215 | $33.28 |
| 28 | New York | $69,668 | $33.49 |
| 29 | Colorado | $66,548 | $31.99 |
| 30 | Alaska | $69,144 | $33.24 |
| 31 | Tennessee | $65,343 | $31.41 |
| 32 | New Mexico | $62,336 | $29.97 |
| 33 | Iowa | $65,361 | $31.42 |
| 34 | Massachusetts | $66,525 | $31.98 |
| 35 | Nebraska | $60,999 | $29.33 |
| 36 | New Hampshire | $66,449 | $31.95 |
| 37 | Kansas | $61,500 | $29.57 |
| 38 | Oklahoma | $65,266 | $31.38 |
| 39 | Hawaii | $69,050 | $33.20 |
| 40 | South Carolina | $65,329 | $31.41 |
| 41 | Indiana | $60,386 | $29.03 |
| 42 | Arkansas | $59,113 | $28.42 |
| 43 | Florida | $64,880 | $31.19 |
| 44 | Illinois | $63,380 | $30.47 |
| 45 | Montana | $57,906 | $27.84 |
| 46 | South Dakota | $58,216 | $27.99 |
| 47 | Kentucky | $59,353 | $28.54 |
| 48 | Missouri | $59,824 | $28.76 |
| 49 | Wyoming | $57,872 | $27.82 |
| 50 | Mississippi | $59,072 | $28.40 |
| 51 | Louisiana | $57,049 | $27.43 |
The highest-paying cities for web content developers are San Francisco, CA, Edison, NJ, and Baltimore, MD.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $99,676 | $47.92 |
| 2 | Edison, NJ | $86,355 | $41.52 |
| 3 | Baltimore, MD | $80,581 | $38.74 |
| 4 | Washington, DC | $79,459 | $38.20 |
| 5 | Atlanta, GA | $76,378 | $36.72 |
| 6 | McLean, VA | $75,646 | $36.37 |
| 7 | New York, NY | $69,787 | $33.55 |
| 8 | Natick, MA | $66,690 | $32.06 |
| 9 | Charlotte, NC | $65,518 | $31.50 |
| 10 | Des Moines, IA | $64,749 | $31.13 |
| 11 | Wheaton, IL | $63,369 | $30.47 |
| 12 | Albuquerque, NM | $62,472 | $30.03 |
A web content developer's salary ranges from $42,000 a year at the 10th percentile to $121,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $121,000 | $10,083 | $58 |
| 75th Percentile | $94,000 | $7,833 | $45 |
| Average | $71,700 | $5,975 | $34 |
| 25th Percentile | $54,000 | $4,500 | $26 |
| 10th Percentile | $42,000 | $3,500 | $20 |
The highest paying types of web content developers are lead web developer, developer, and senior web developer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Design Internship | $46,605 | $3,884 | $22.41 | 90,728 |
| Content Editor | $61,694 | $5,141 | $29.66 | 18,586 |
| Content Writer | $58,918 | $4,910 | $28.33 | 19,621 |
| Java Developer | $88,475 | $7,373 | $42.54 | 147,521 |
| PHP Developer | $91,010 | $7,584 | $43.75 | 166,706 |
| NET Developer | $88,984 | $7,415 | $42.78 | 236,690 |
Top companies hiring web content developers now:
Web content developer salaries at MathWorks and Integrated Resources are the highest-paying according to our most recent salary estimates. In addition, the average web content developer salary at companies like MidAmerican Energy and Salient CRGT are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | MathWorks | $109,090 | $52.45 |
| 2 | Integrated Resources | $97,286 | $46.77 |
| 3 | MidAmerican Energy | $96,979 | $46.62 |
| 4 | Salient CRGT | $91,636 | $44.06 |
| 5 | Unbounded Solutions | $87,686 | $42.16 |
| 6 | Presbyterian | $84,547 | $40.65 |
| 7 | Gap Inc. | $79,288 | $38.12 |
| 8 | Rutgers University | $71,519 | $34.38 |
| 9 | TA Instruments | $65,391 | $31.44 |
| 10 | Randstad North America, Inc. | $64,043 | $30.79 |
| 11 | Daughters of the American Revolution | $63,394 | $30.48 |
| 12 | Fort Hays State University | $60,594 | $29.13 |
| 13 | Wheaton College | $54,074 | $26.00 |
The average web content developer salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $99,442 | $47.81 |
| 2 | Manufacturing | $74,448 | $35.79 |
| 3 | Retail | $66,353 | $31.90 |
| 4 | Education | $63,459 | $30.51 |
| 5 | Professional | $60,806 | $29.23 |
The average web content developer salary has risen by $11,648 over the last ten years. In 2014, the average web content developer earned $60,052 annually, but today, they earn $71,700 a year. That works out to a 11% change in pay for web content developers over the last decade.
Compare web content developer salaries for cities or states with the national average over time.
Compare web content developer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $71,700 | $34.47 | +3.3% |
| 2024 | $69,300 | $33.34 | +2.3% |
| 2023 | $67,800 | $32.58 | +2.1% |
| 2022 | $66,400 | $31.90 | +2.7% |
| 2021 | $64,500 | $31.03 | +1.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Professional Services | Imis/Membership Web Content Developer (Non-Profit)-Remote | Washington, DC | 06/29/2025 | $88,000 |
| Odoo | Web Developer-Marketing & Content OPS-SF, CA/ | Buffalo, NY | 06/28/2025 | $80,000 |
| Odoo | Web Developer-Marketing & Content OPS | San Francisco, CA | 06/25/2025 | $80,000 |
| Global Channel Management | Web Content Developer | Columbus, GA | 06/10/2025 | $77,219 |
| Get It-Professional Services | Imis/Membership Web Content Developer (Non-Profit)-Remote | Washington, DC | 05/26/2025 | $88,000 |
| Global Channel Management | Web Content Developer | Columbus, GA | 04/28/2025 | $77,219 |
| Get It-Professional Services | Imis/Membership Web Content Developer (Non-Profit)-Remote | Washington, DC | 03/27/2025 | $88,000 |
| Global Channel Management | Web Content Developer | Columbus, GA | 03/27/2025 | $77,219 |
| Flygend Technologies LLC | Oracle Webcenter Content Developer | Houston, TX | 03/06/2025 | $105,227 |
| Get It-Professional Services | Imis/Membership Web Content Developer (Non-Profit)-Remote | Washington, DC | 02/26/2025 | $88,000 |
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