How To Become A Sales And Marketing Consultant: What It Is and Career Path

What is a sales and marketing consultant and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Ellen Daniels,

Felicia Hodges

If you have extensive experience and proven expertise in sales or marketing, you might want to consider a career as a sales and marketing consultant. As a sales and marketing consultant, your job is to help organizations improve their sales and marketing operations by analyzing their current processes, developing strategies for improvement, and facilitating the implementation of these new strategies.

However, there is more to it than that. Your duties will also include gathering data from sales and marketing teams (as well as other relevant departments), conducting research outside and inside of the company, and coordinating with managers to determine the causes of gaps or the lack of progress.

Nevertheless, the job of a sales and marketing consultant is a lucrative one, like most other consultancy jobs. If you want to become a sales and marketing consultant, you must have a degree in business, marketing, communications, or other relevant fields. More than that, you must have at least five or more years of experience to prove your credibility to clients.

What general advice would you give to a sales and marketing consultant?

Ellen Daniels

Associate Lecturer, Department of Marketing and Entrepreneurship Sales Program Coordinator Coach, KSU Sales Team Lead Faculty Advisor, PSE, Kent State University

Be flexible. Companies are seeking marketing grads who can fit into many roles, particularly customer service and sales. You may not get a marketing communication job right out of college, but you may certainly be qualified for an entry-level sales job that leads to an internal marketing position.

ScoreSales And Marketing ConsultantUS Average

Salary

4.3

Avg. Salary $55,455

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 42.65%

male 57.35%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a sales and marketing consultant

Explore sales and marketing consultant education requirements

Most common sales and marketing consultant degrees

Bachelor's

74.9 %

Associate

10.1 %

Master's

9.6 %

Start to develop specific sales and marketing consultant skills

Skills	Percentages
Customer Service	15.86%
Sales Process	11.62%
Customer Satisfaction	8.27%
Media Sales	7.54%
Real Estate	7.41%

Complete relevant sales and marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales and marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales and marketing consultant based on U.S. Bureau of Labor Statistics data and data from real sales and marketing consultant resumes.

Research sales and marketing consultant duties and responsibilities

Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
Detail SaaS product demos and product expertise.
Used SQL to extract and analyze data, research issues, and provide reporting to management.

Prepare your sales and marketing consultant resume

When your background is strong enough, you can start writing your sales and marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales and marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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