How to hire a sales and marketing consultant

How to hire a sales and marketing consultant, step by step

Here's a step-by-step sales and marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales and marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales and marketing consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the sales and marketing consultant you need to hire. Certain sales and marketing consultant roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales and marketing consultant's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales and marketing consultants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of sales and marketing consultants.

   Type of Sales And Marketing Consultant	Description	Hourly rate
   Sales And Marketing Consultant	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$15-43
   Consultant And Sales Representative	A consultant and sales representative's role is to perform research and analysis to devise strategies for reaching sales targets and optimal services. Aside from providing consultations and business plans, they may also represent the company by reaching out to clients through calls and correspondence... Show more	$68-171
   Marketing And Sales Coordinator	A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.	$15-29

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Sales Process
   • Customer Satisfaction
   • Media Sales
   • Real Estate
   • Project Management
   • Sales Techniques
   • Customer Relationships
   • CRM
   • Business Development
   • Product Development
   • ROI
   • Saas
   • Sales Support

   Check all skills

   Responsibilities:

   • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
   • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
   • Detail SaaS product demos and product expertise.
   • Used SQL to extract and analyze data, research issues, and provide reporting to management.
   • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
   • Develop and present PowerPoint presentations through WebEx.

3. Make a budget

   Including a salary range in your sales and marketing consultant job description is a great way to entice the best and brightest candidates. A sales and marketing consultant salary can vary based on several factors:

   • Location. For example, sales and marketing consultants' average salary in colorado is 40% less than in new jersey.
   • Seniority. Entry-level sales and marketing consultants earn 64% less than senior-level sales and marketing consultants.
   • Certifications. A sales and marketing consultant with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a sales and marketing consultant's salary.

   Average sales and marketing consultant salary

   $55,455yearly

   $26.66 hourly rate

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   Entry-level sales and marketing consultant salary

   $33,000 yearly salary

   Updated December 16, 2025

4. Writing a sales and marketing consultant job description

   A good sales and marketing consultant job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a sales and marketing consultant job description:

   Sales and marketing consultant job description example

   About BrandMuscle
   BrandMuscle powers local, channel, and partner marketing for over 175 of the world’s largest brands. With 750 full-time employees across the globe, BrandMuscle has the industry's largest client service, product development, and marketing execution support team.

   The Local Marketing Sales Consultant is responsible for the local partner education and communications of client marketing programs. It is both an inbound, outbound, and consultative sales role fostering a relationship with our local affiliates.

   Responsibilities

   • Working with a wide range of BrandMuscle clients (primarily via phone and email) to understand their marketing needs and effectively communicating pre-determined marketing programs to them

   • Keeping accurate records of conversations and affiliate relationships utilizing a CRM system

   • Maintaining ongoing communication around marketing programs and campaign performance with clients and collecting their feedback for ongoing program growth

   • Project management of many local client marketing programs

   • Collaborating, internally, to grow and develop marketing programs

   • Processing claims and associated details for media orders

   • Providing ongoing feedback and assessment of project status and issues to managers

   Requirements

   • Bachelor’s degree in marketing, communications, or relevant job experience

   • 1-3+ years marketing or advertising / sales experience

   • Experience within technology or professional services preferred

   • Customer service oriented and professionalism in dealing with difficult customer situations

   • Strong knowledge of Digital Marketing Programs and Strategies

   • Tech savvy with an ability to learn and work in multiple systems simultaneously

   • Well versed in use of Microsoft office products (Excel, PowerPoint, Outlook)

   • Detail-oriented and excellent organizational skills

   • Self-starter, ability to work without direct supervision

   • Availability to occasionally accommodate various working hours as client workload requires

   • Superior communication skills; both verbal and written

   **This is a remote position

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5. Post your job

   There are a few common ways to find sales and marketing consultants for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your sales and marketing consultant job on Zippia to find and recruit sales and marketing consultant candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting sales and marketing consultants requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales and marketing consultant

   Once you have selected a candidate for the sales and marketing consultant position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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