Sales development demographics and statistics in the US
Sales development demographics research summary. Zippia estimates sales development demographics and statistics in the United States by using a database of 30 million profiles. Our sales development estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales development after extensive research and analysis:
- There are over 6,349 sales development currently employed in the United States.
- 31.7% of all sales development are women, while 68.3% are men.
- The average sales development age is 46 years old.
- The most common ethnicity of sales development is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- Sales development are most in-demand in Boston, MA.
- Seattle, WA pays an annual average wage of $105,992, the highest in the US.
- In 2022, women sales development earned 91% of what men earned.
- North Dakota is the best state for sales development to live.
- Sales development are 50% more likely to work at private companies in comparison to public companies.
On this page
Sales development demographics by:
Sales development gender statistics
31.7% of sales development are women and 68.3% of sales development are men.
- Male, 68.3%
- Female, 31.7%
Sales development gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.3% |
| Female | 31.7% |
Sales development gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$89,563
Female income
$81,908
Sales development gender ratio over time
This data breaks down the percentage of men and women in sales development positions over time. Currently, 31.7% of sales development are female.
Sales development gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.19% | 43.81% |
| 2011 | 55.82% | 44.18% |
| 2012 | 56.50% | 43.50% |
| 2013 | 56.42% | 43.58% |
| 2014 | 54.43% | 45.57% |
| 2015 | 53.92% | 46.08% |
| 2016 | 53.78% | 46.22% |
| 2017 | 52.67% | 47.33% |
| 2018 | 67.90% | 32.10% |
| 2019 | 68.00% | 32.00% |
| 2020 | 67.18% | 32.82% |
| 2021 | 68.32% | 31.68% |
Sales development related jobs gender ratio
We compared sales development with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Sales Development | 68% | 32% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales development demographics by race
The most common ethnicity among sales development is White, which makes up 78.2% of all sales development. Comparatively, 9.8% of sales development are Hispanic or Latino and 4.4% of sales development are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Sales development race
| Sales development race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Sales development race and ethnicity over time
See how sales development racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales development race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Sales development wage gap by race
According to our data, unknown sales development have the highest average salary compared to other ethnicities. Black or african american sales development have the lowest average salary at $86,588.
| Ethnicity | Salary |
|---|---|
| Unknown | $92,050 |
| White | $90,226 |
| Black or African American | $86,588 |
| Asian | $89,750 |
| Hispanic or Latino | $89,287 |
Average sales development age
See how the average age of sales development varies based on ethnicity and gender.
Male
Female
Sales development age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Sales development age breakdown
The average age of sales development is 40+ years years old, representing 71% of the sales development population.
Sales development age breakdown
| Sales Development Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Sales development educational attainment
The most common degree for sales development is bachelor's degree, with 76% of sales development earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 9%.
- Bachelor's, 76%
- Master's, 9%
- Associate, 9%
- High School Diploma, 3%
- Other Degrees, 3%
Sales development by degree level
| Sales development degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 9% |
| Associate | 9% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Sales development jobs you might like
Sales development wage gap by degree level
According to the data, sales development with a Master's degree earn more than those without, at $104,304 annually. With a Doctorate degree, sales development earn a median annual income of $100,661 compared to $96,591 for sales development with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $104,304 |
| High School Diploma or Less | $81,609 |
| Bachelor's Degree | $96,591 |
| Doctorate Degree | $100,661 |
| Some College/ Associate Degree | $81,569 |
Sales development employment statistics
Most sales development work for a private in the technology industry.
Company size where sales development work
Below, you can see the size of companies where sales development work.
Sales development jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 38% |
Sales development jobs by company type
Employees with the sales development job title have their preferences when it comes to working for a company. For instance, most sales development prefer to work at private companies over public companies.
Sales development jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 47% |
| Private | 50% |
| Government | 0% |
Sales development jobs by industry
The most common industries for sales development are technology, finance and manufacturing.
Sales development industry statistics
| Industry | Percentages |
|---|---|
| Technology | 19% |
| Fortune 500 | 19% |
| Finance | 11% |
| Manufacturing | 8% |
| Professional | 6% |
| Media | 5% |
| Retail | 5% |
| Start-up | 4% |
| Insurance | 4% |
| Health Care | 3% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Hospitality | 2% |
| Telecommunication | 2% |
| Education | 2% |
| Internet | 1% |
| Automotive | 1% |
| Non Profits | 1% |
| Energy | 1% |
Sales development turnover and employment statistics
Sales development unemployment rate over time
The unemployment rate for sales development between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales development unemployment rate by year
| Year | Sales development unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average sales development tenure
The average sales development stays at their job for 1-2 years, based on the 2,147 sales development resumes in Zippia's database.
Sales development tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 35% |
| 3-4 years | 12% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 7% |
Sales development LGBT ratio compared to similar jobs
Review the percent of sales development that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Development | 7.25% | - |
| Promotions Director | 9.54% | 8,812 |
| Digital Content Manager | 9.86% | 70,176 |
| Vice President Of Communication | 16.11% | 43,726 |
Similar sales development jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Promotions Director | 9.54% | 8,812 |
| Digital Content Manager | 9.86% | 70,176 |
| Vice President Of Communication | 16.11% | 43,726 |
Foreign languages spoken by sales development
The most common foreign language among sales development is Spanish at 44.6%. The second-most popular foreign language spoken is French at 9.9% and Italian is the third-most popular at 7.9%.
- Spanish, 44.6%
- French, 9.9%
- Italian, 7.9%
- Portuguese, 6.9%
- Chinese, 4.0%
- Other, 26.7%
Sales development languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.6% |
| French | 9.9% |
| Italian | 7.9% |
| Portuguese | 6.9% |
| Chinese | 4.0% |
| Other | 26.7% |
