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Search engine optimizer skills for your resume and career

Updated January 8, 2025
2 min read
Quoted expert
Chris Carter
Below we've compiled a list of the most critical search engine optimizer skills. We ranked the top skills for search engine optimizers based on the percentage of resumes they appeared on. For example, 16.3% of search engine optimizer resumes contained search engine optimization as a skill. Continue reading to find out what skills a search engine optimizer needs to be successful in the workplace.

15 search engine optimizer skills for your resume and career

1. Search Engine Optimization

Here's how search engine optimizers use search engine optimization:
  • Search engine optimizer for search engine optimization company, assisting with SEO projects for a client base of over 30 clients.
  • Well versed in search engine optimization tactics and stay updated on the latest techniques for ranking on big search engines.

2. CSS

Here's how search engine optimizers use css:
  • Design and Develop Wordpress websites using themes, HTML, custom CSS, Short Codes, plugin's, etc.
  • Worked on Google Analytics, Google AdWords Blog Designing and Blog Submission with the use of images, HTML and CSS.

3. HTML

Here's how search engine optimizers use html:
  • Have added numerous HTML updates to my Yahoo store to enhance my marketing efforts.
  • Eliminated or significantly reduced over 400 HTML and CSS errors to align site to W3C specifications.

4. Web Development

Here's how search engine optimizers use web development:
  • Job Description Work with a team of 7 people for a web development firm in Orange County, CA.
  • Conducted training seminars to educate the web development team on best practices for SEO purposes.

5. Digital Marketing

Here's how search engine optimizers use digital marketing:
  • Launched & created small digital marketing firm that served small business local services firms.
  • Managed external business relationships with two digital marketing agencies, covering a combined annual budget of approx.

6. Website Content

Here's how search engine optimizers use website content:
  • Designed and maintained website content for local businesses.
  • Design: Compile and present weekly adwords/web/email analytics reports while managing website content, email and drip marketing campaigns.

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7. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how search engine optimizers use a/b:
  • Implemented A/B testing and optimized landing pages to constantly increase conversions
  • Executed A/B and multivariate tests on social media, website content, product pages, and landing pages.

8. Google Analytics

Here's how search engine optimizers use google analytics:
  • Monitor and Analyze website traffic and performance for site optimization leveraging Google Analytics.
  • Certified Google AdWords Marketing specialist, Google Analytics & Webmaster Tools ambassador, developed and maintained multiple business websites.

9. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how search engine optimizers use keyword research:
  • Researched and analyzed client web sites and conduct keyword research on target market search habits.
  • Perform site analysis, keyword research, mapping and link building opportunities.

10. B Testing

Here's how search engine optimizers use b testing:
  • Specialized in optimizing performance by way of managing CPC's, daily budget, keyword expansion and a/b testing.
  • Achieve or exceed campaign benchmarks through A/B testing and ongoing adjustment of ad copy, keywords and bids/budgets.

11. Content Marketing

Here's how search engine optimizers use content marketing:
  • Managed and implemented content marketing campaigns and web copy for the company site and client sites.
  • Performed off-page analytics and utilized content marketing techniques based in brand reputation.

12. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how search engine optimizers use sem:
  • Managed SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
  • Participated in the development of SEM campaigns for SMB with limited budget.

13. Email Marketing

Here's how search engine optimizers use email marketing:
  • Manage email marketing campaigns & quarterly email newsletter.
  • Perform social media marketing using Hootsuite Perform email marketing for ecommerce and local businesses with Mail Chimp and Constant Contact.

14. Link Building

Link building is the process of having other websites link back to your website. It helps in marketing by building referral traffic and site authority. Link building is often done by providing hyperlinks to specific anchor texts.
Here's how search engine optimizers use link building:
  • Facilitated external and internal link building strategy.
  • Assist with Link building campaigns for local and national clients, including Fortune 500 companies.

15. Semrush

Here's how search engine optimizers use semrush:
  • Deliver CRO and SEO performance reports to SEMRush; AgencyAnalytics; leadership on a biweekly, monthly and quarterly basis.
  • Utilized SEMrush and Google Keyword tools to compile an industry specific keyword list for each client.
top-skills

What skills help Search Engine Optimizers find jobs?

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What search engine optimizer skills would you recommend for someone trying to advance their career?

Chris Carter

Professor, University of Cincinnati

With the rise of ChatGPT and large language models, English majors will need to clarify how human writers, editors, and analysts can enrich machine-generated content. They do well to practice prompt engineering and gradual conditioning of machine responses, but they also need to be diligent readers who can spot bad AI syntheses. This means correcting faulty information stemming from data aggregation, for sure, but also spotting cultural biases that machines replicate when drawing on preexisting texts. Those texts carry with them the values and assumptions of the people who initially produced them, with ChatGPT reflecting and potentially amplifying the inequities that plague human cultures. The need for ethical intervention is quite urgent, then, and that's where English majors tend to excel. Such intervention will concern not only the accuracy and political tilt of information, but the question of whose language and style count as standard. Writing technologies have always been bound up with power relations. DEI-oriented humanists and English majors will have plenty of opportunities to address those problems as AI becomes more embedded in workplaces and public institutions.
Do you want to know more?
Read more about what experts have to say about search engine optimizer

List of search engine optimizer skills to add to your resume

Search engine optimizer skills

The most important skills for a search engine optimizer resume and required skills for a search engine optimizer to have include:

  • Search Engine Optimization
  • CSS
  • HTML
  • Web Development
  • Digital Marketing
  • Website Content
  • A/B
  • Google Analytics
  • Keyword Research
  • B Testing
  • Content Marketing
  • SEM
  • Email Marketing
  • Link Building
  • Semrush
  • Facebook
  • PHP
  • Screaming Frog
  • WordPress
  • SQL
  • Search Engine
  • Google Adwords
  • KPIs
  • RF
  • Search Engine Marketing
  • Content Creation
  • ROI
  • Debugging
  • Conversion Rates
  • QA
  • Pay Per Click
  • Post Processing
  • DL
  • CMS
  • Twitter
  • Sprint
  • Troubleshoot
  • On-Page Optimization
  • Press Releases
  • YouTube
  • Adobe Photoshop
  • Yahoo
  • Search Results

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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