How To Become A Search Marketing Analyst: What It Is and Career Path

What is a search marketing analyst and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Linda Goulet

The search marketing analyst is accountable for the daily aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research. He/She creates tests and reports on ad creatives within campaigns. He/She stays updated about search trends and evaluates new opportunities. Furthermore, he/she works with the web team to ensure the delivery of exceptional customer experiences through ad landing pages. Additionally, he/she supports data analysis, search query research, and the development of ad reporting. Also, he/she works with the team to create new processes to improve existing operations.

Employers seek applicants with at least a bachelor's degree in a related discipline. Applicants must have prior experience in a related field. You must possess time management, attention to detail, numeracy, and analytical skills. Experience with Adwords, Bing Ads, and Google Analytics is a plus. The average annual salary of a search marketing analyst salary is $59,532. It falls between $53,155 and $67,327.

What general advice would you give to a search marketing analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreSearch Marketing AnalystUS Average

Salary

5.2

Avg. Salary $67,096

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 13.54%

Black or African American 4.99%

Hispanic or Latino 11.89%

Unknown 4.95%

White 64.49%

Gender

female 50.80%

male 49.20%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a search marketing analyst

Explore search marketing analyst education requirements

Most common search marketing analyst degrees

Bachelor's

76.3 %

Master's

9.4 %

Associate

8.0 %

Start to develop specific search marketing analyst skills

Skills	Percentages
Digital Marketing	11.70%
Paid Search	10.32%
Google Analytics	7.64%
WordPress	5.53%
Keyword Research	4.91%

Complete relevant search marketing analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New search marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a search marketing analyst based on U.S. Bureau of Labor Statistics data and data from real search marketing analyst resumes.

Research search marketing analyst duties and responsibilities

Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
Add and update content on internal company website using WordPress.
Assist in the project of launching Facebook's search bar.
Create and monitor PPC campaign using early Facebook marketing tools.

Prepare your search marketing analyst resume

When your background is strong enough, you can start writing your search marketing analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a search marketing analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable search marketing analyst resume templates

Build a professional search marketing analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your search marketing analyst resume.