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Senior channel manager skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical senior channel manager skills. We ranked the top skills for senior channel managers based on the percentage of resumes they appeared on. For example, 12.8% of senior channel manager resumes contained channel marketing as a skill. Continue reading to find out what skills a senior channel manager needs to be successful in the workplace.

15 senior channel manager skills for your resume and career

1. Channel Marketing

Here's how senior channel managers use channel marketing:
  • Directed Channel Marketing operations and multinational marketing plans across a diverse distributor-base in the Industrial Products Industry.
  • Developed channel marketing programs, created competitive marketplace analysis, pricing recommendations, and managed channel disruptions.

2. Digital Marketing

Here's how senior channel managers use digital marketing:
  • Implemented national sales programs by developing Digital Marketing action plans.
  • Evaluated and developed new digital marketing channels.

3. Customer Satisfaction

Here's how senior channel managers use customer satisfaction:
  • Address customer satisfaction and credit/collections issues to sustain profitable channel partner relationships Achievements:.
  • Teamed with channel partners on process improvements that increased overall end customer satisfaction.

4. Project Management

Here's how senior channel managers use project management:
  • Conducted a complete assessment of projects and workload with the goal to streamline and prioritize project management for the team.
  • Championed key internal day-to-day processes such as forecasting, promotional builds, and project management for strategic accounts.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior channel managers use crm:
  • Facilitated and negotiated partnership agreements with industry leading CRM manufacturers to increase market awareness and penetrate certified channel partners programs nationwide.
  • Selected accomplishments: Opened virgin territory in Colorado Led an organically grown launch of a CRM system for independent insurance channel

6. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how senior channel managers use cloud:
  • Initiated C-Level meetings with Best Buy/Geek Squad, Cydcor and US Internet to distribute our cloud based WAN optimization product.
  • Cloud (SaaS) launch to the channel Organized and conducted 54 separate partner sponsored regional ACT!

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7. Channel Sales

Here's how senior channel managers use channel sales:
  • Head of the Wireless Broadband and Mobile Computing Team, supervised 3 channel sales professionals in different countries of the region.
  • Manage channel sales team across six regions in the U.S., and established sales targets, and business strategy for brands.

8. Go-To-Market

Here's how senior channel managers use go-to-market:
  • Created and executed North America go-to-market strategy.
  • Identify, retain & activate key partners to support the Go-To-Market (GTM) strategy.

9. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how senior channel managers use product management:
  • Led the OEM channel product management team for Windows through two separate product launches.
  • Worked closely with product management for product launches to and through resellers.

10. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how senior channel managers use account management:
  • Achieved $3 million in revenue by developing and implementing process improvement initiatives between Customer Solutions, Sales and Account Management.
  • Account management responsibility for international semiconductor distribution partners.

11. Marketing Campaigns

Here's how senior channel managers use marketing campaigns:
  • Developed business plans alongside partners and spearheaded marketing campaigns in an ongoing basis in effort to develop business.
  • Developed business plans and spearheaded marketing campaigns.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior channel managers use business development:
  • Initiated and executed business development plans to implement the strategic plan.
  • Tasked with building the US channel business development including focusing on achieving sales, profitability, and partner recruitment objectives.

13. Revenue Growth

Here's how senior channel managers use revenue growth:
  • Produced revenue growth of 25%+ with Channel Revenues in excess of $175M annually.
  • Average compound annual revenue growth rate of 36%; average goal attainment of 111%.

14. Channel Strategy

Here's how senior channel managers use channel strategy:
  • Developed GTM channel strategy on new Secure Web Gateway product, growing sales by 24% YOY.
  • Manage marketing budget, programs and sales channel strategy for the Printer and Supplies Division.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior channel managers use market research:
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Conduct market research to identify target demographics and competitive analysis.
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List of senior channel manager skills to add to your resume

Senior channel manager skills

The most important skills for a senior channel manager resume and required skills for a senior channel manager to have include:

  • Channel Marketing
  • Digital Marketing
  • Customer Satisfaction
  • Project Management
  • CRM
  • Cloud
  • Channel Sales
  • Go-To-Market
  • Product Management
  • Account Management
  • Marketing Campaigns
  • Business Development
  • Revenue Growth
  • Channel Strategy
  • Market Research
  • Market Trends
  • KPIs
  • ROI
  • Lead Generation
  • IP
  • Indirect Sales
  • Strategic Direction
  • Distributors
  • Product Development
  • Trade Shows
  • GTM
  • Saas
  • POS
  • Direct Reports
  • Integrated Marketing
  • VAR
  • Competitive Advantage
  • SMB
  • Resellers
  • Enterprise Sales
  • Professional Services
  • Marketing Collateral
  • OEM
  • Broadband
  • Strategic Partnerships
  • Brand Marketing
  • Sales Training
  • MDF
  • Brand Management
  • Channel Programs
  • Leveraged

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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