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Senior global marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical senior global marketing manager skills. We ranked the top skills for senior global marketing managers based on the percentage of resumes they appeared on. For example, 8.9% of senior global marketing manager resumes contained market research as a skill. Continue reading to find out what skills a senior global marketing manager needs to be successful in the workplace.

15 senior global marketing manager skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior global marketing managers use market research:

Managed fan advisory board to provide continuous market research and identify marketing opportunities.
Guide qualitative and quantitative market research regarding naming and positioning.

2. Digital Marketing

Here's how senior global marketing managers use digital marketing:

Manage the maintenance of Digital Marketing solutions either through direct staff or manage the work of outsourced providers.
Conducted analysis, improved efficiency, and provided insight to management about the performance of digital marketing programs.

3. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how senior global marketing managers use product development:

Led global new product development process of 1,000 concepts with cross-functional team from conceptualization to commercialization.
Key player in development of global stage-gate new product development process, which established a robust NPD process and pipeline.

4. Channel Marketing

Here's how senior global marketing managers use channel marketing:

Supervised direct staff of 5 and oversaw annual budget of $7M and oversaw global channel marketing strategies and programs.
Managed integrated channel marketing campaigns with budgets ranging up to [ ] targeting the engineering customer base.

5. Marketing Campaigns

Here's how senior global marketing managers use marketing campaigns:

Developed, delivered and optimized execution of global server and storage marketing campaigns targeting mid-market companies in 40+ countries.
Lead global experiential marketing campaigns with measured results by creating new unique co-marketing partnerships and media opportunities.

6. Content Strategy

Here's how senior global marketing managers use content strategy:

Managed demand generation, lead nurturing, customer retention, content strategy, customer satisfaction and marketing research.

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7. SR

Here's how senior global marketing managers use sr:

Lead a team comprised of 4 Sr. Clinical Specialists in the successful development of a global Commercial Training and Education organization.

8. Integrated Marketing

Here's how senior global marketing managers use integrated marketing:

Led a three-member team responsible for develop integrated marketing solution to grow market penetration and incremental sales.
Implemented DBS to execute rapid development and executed integrated marketing strategies throughout launch.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior global marketing managers use business development:

Supported Global Business Development Managers (BDM's) with practice development marketing and promotional programs for customers directed at consumers.
Generated $35M in revenue in new business development by supporting North American Commercial Team.

10. B2B Marketing

Here's how senior global marketing managers use b2b marketing:

Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.
Developed, coordinated and executed strategic B2B marketing, projects and campaigns.

11. Market Trends

Here's how senior global marketing managers use market trends:

Develop value proposition and positioning for products based on differentiating features, market trends, consumer insights.
Researched market trends, conducted competitive research and determined competitive advantages for use in promotional and product launch campaigns.

12. Global Product

A global product is a product that is marketed and distributed around the world by the same brand using the same specifications and features. Global products are not restricted to any region or created for use by any region.

Here's how senior global marketing managers use global product:

Managed global marketing of $75M global product line- promoted the brand and achieved businessobjectives on top line revenues & margins.
Challenged to provide operational leadership and strategic vision for web content management solutions company's global product marketing and sales programs.

13. Customer Insights

Here's how senior global marketing managers use customer insights:

Leveraged customer insights and A/B testing to create more compelling and relevant marketing for the ProSeries and QuickBooks brands.

14. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior global marketing managers use crm:

Developed speaker CRM tool that tracked industry, company and customer speakers, presented session and session scores.
Interfaced with Sales and CRM systems for lead nurturing, tracking and management.

15. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how senior global marketing managers use business objectives:

Developed effective strategies that aligned with overall business objectives and market opportunities.
Doubled marketing contribution in the Digital and Social space by establishing strong links with brands and regions to meet business objectives.

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What skills help Senior Global Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all senior global marketing managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for senior global marketing managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What skills stand out on senior global marketing manager resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What senior global marketing manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young senior global marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of senior global marketing manager skills to add to your resume

The most important skills for a senior global marketing manager resume and required skills for a senior global marketing manager to have include:

Market Research
Digital Marketing
Product Development
Channel Marketing
Marketing Campaigns
Content Strategy
SR
Integrated Marketing
Business Development
B2B Marketing
Market Trends
Global Product
Customer Insights
CRM
Business Objectives
Competitive Intelligence

Product Portfolio
Global Strategy
Marketing Mix
Product Management
Press Releases
Email Marketing
KPIs
SEO
Competitive Analysis
ROI
Direct Reports
Brand Marketing
Value Proposition
Cycle Management
Brand Management
Lead Generation

Content Marketing
Brand Awareness
GTM
Demand Generation
R
Product Line
B Testing
Content Development
Liaising
Global Brand
Sales Training
Content Creation
Strategic Direction
Global Markets
Sales Tools
SEM

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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