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Senior marketing program manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Sooho Lee,

Abhijit Roy

Below we've compiled a list of the most critical senior marketing program manager skills. We ranked the top skills for senior marketing program managers based on the percentage of resumes they appeared on. For example, 16.2% of senior marketing program manager resumes contained project management as a skill. Continue reading to find out what skills a senior marketing program manager needs to be successful in the workplace.

15 senior marketing program manager skills for your resume and career

1. Project Management

Here's how senior marketing program managers use project management:

Managed all aspects of project management activities and successfully on-boarded two Market Research Suppliers.
Combined a unique blend of operational oversight, project management and marketing initiatives.

2. Digital Marketing

Here's how senior marketing program managers use digital marketing:

Managed weekly release implementation for digital marketing of company-wide I.T.
Provided support for digital marketing initiatives.

3. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how senior marketing program managers use product management:

Cultivated global channel partnerships and relations with product management and field personnel.
Engage closely with Product Management team to define product strategies, identify market sizing, trends, customer needs and requirements.

4. Integrated Marketing

Here's how senior marketing program managers use integrated marketing:

Executed integrated marketing communication programs optimizing product messaging and enhanced sales.
Design and orchestrate integrated marketing programs.

5. SR

Here's how senior marketing program managers use sr:

Support Sales, Bids & Proposal team and Sr Executive audience requirements.
Hired in 3/09 as Sr. Director of Marketing and led the development and execution of the XEOMIN U.S. Marketing Plan.

6. Marketing Campaigns

Here's how senior marketing program managers use marketing campaigns:

Participate and heavily influence the development and execution of global marketing campaigns with external agencies and internal stakeholders.
Generated domestic marketing campaigns in compliance with executive strategic goals designed to maximize sales.

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7. Program Management

Here's how senior marketing program managers use program management:

Develop and manage best-of-breed Marketing Program Management team, supporting all market segments and verticals.
Channel partner program management 3rd party program vendors management

8. B2B Marketing

Here's how senior marketing program managers use b2b marketing:

Drive partner B2B marketing and sales-qualified leads with integrated global marketing and communication teams.
Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how senior marketing program managers use salesforce:

Developed automated lead nurturing, lead rating and lead flow into CRM system (salesforce.com).
Integrated this database with Salesforce and SAP for a comprehensive view of the customers.

10. KPIs

Here's how senior marketing program managers use kpis:

Program Impact Data Analysis: Responsible for defining, measuring and analyzing program success metrics (KPIs).
Measured the success of campaigns through ROI, KPIs, and tracking analysis.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior marketing program managers use crm:

Key member developing a new CRM program which revolutionize Bose's direct-marketing approach.
Created new infrastructure and resource center using CRM tools.

12. Channel Marketing

Here's how senior marketing program managers use channel marketing:

Managed day-to-day tactical channel marketing activities and marketing budget.
Supported data center, service provider, higher education and enterprise markets as well as global channel marketing groups.

13. Program Strategy

Here's how senior marketing program managers use program strategy:

Led the worldwide marketing program strategy for the largest revenue generating program in SWG.

14. Email Marketing

Here's how senior marketing program managers use email marketing:

Program Manager, Relationship Marketing Drive high-impact, high-volume retention and engagement consumer email marketing programs.
Demonstrated marketing products at restaurant locations such as online-reservations, online-ordering, email marketing and website packages.

15. ROI

Here's how senior marketing program managers use roi:

Developed and managed marketing activities and ROI reporting to upper management.
Developed and implemented Go-To-Market process for new products and services resulting in decreased time to market and earlier realization of ROI.

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What skills help Senior Marketing Program Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior marketing program manager resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all senior marketing program managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for senior marketing program managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What senior marketing program manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young senior marketing program managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a senior marketing program manager stand out to employers?

Peggy Smith

Department Chair, Arlington Baptist University

It is my fervent belief (based on research and trends) that the technical skills associated with IT, computer programming, software management, social media specialist, customer relations management (CRM), sales, & marketing will be in high demand particularly as we navigate this new normal world in which we are currently living.

Do you want to know more?

List of senior marketing program manager skills to add to your resume

The most important skills for a senior marketing program manager resume and required skills for a senior marketing program manager to have include:

Project Management
Digital Marketing
Product Management
Integrated Marketing
SR
Marketing Campaigns
Program Management
B2B Marketing
Salesforce
KPIs
CRM
Channel Marketing
Program Strategy
Email Marketing
ROI
Lead Generation
Market Research

Brand Marketing
Strong Analytical
Business Development
Customer Acquisition
Email Campaigns
Product Launch
Creative Development
Campaign Performance
Target Audience
B Testing
SEO
Sales Pipeline
Brand Awareness
Social Media Marketing
Trade Shows
Product Line
Content Marketing

SEM
Customer Engagement
Marketing Collateral
Webinar
Content Creation
Marketing Analytics
Content Development
Direct Reports
Brand Management
Business Cases
Go-To-Market Strategy
Marketing Mix
Lead Management
Demand Generation Programs
Training Materials

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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