Communications strategies is a good skill to learn if you want to become a marketing communications program manager, executive director, marketing, or vice president of public relations. Here are the top courses to learn communications strategies:
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1. Brand Communications Strategy Masterclass
Immerse yourself in the fascinating realm of brand communication strategy. Gain insights into how brands convey their messages and persuade various audiences to purchase their products. This course eliminates unnecessary content, transcends analysis paralysis, and teaches you exactly how to develop comprehensive communication plans. BY THE END OF THIS COURSE, YOU WILL MASTER THE MINDSET OF A STRATEGISTHERE ARE SOME OF THE TOPICS COVERED IN THIS COURSE: Determining the brand's role or rolesIdentifying stakeholdersPrioritizing stakeholdersSegmenting primary audiencesAnalyzing macro environmentsReverse engineering competitors' communication plansConsumer pyramids and funnelsCrafting messagesIntegrating all of the above into a coherent planUpon completing this course, you will have gained the knowledge and skills to create effective communication plans in real-world situations that yield results. WHAT SETS THIS COURSE APARTDrawing from three decades of hands-on experience in the advertising industry, I have designed this course. The majority of the content stems from projects I have worked on or been exposed to, as well as various training sessions I have conducted over the years. Although new channels and contexts have emerged, the fundamentals of crafting impactful communications remain the same. This course is highly practical, featuring numerous examples, case studies, practical tips, and valuable resources you can use every day. WHAT THIS COURSE DOES NOT COVERThis course does not focus on brand management. Consequently, topics such as brand architecture, portfolio management, and brand extensions are not discussed. These subjects pertain to the broader field of marketing. WHY YOU SHOULD ENROLL IN THIS COURSEIf you are in any way connected to commercial communications, this course is for you. Enroll in this course for the following reasons: Acquire a comprehensive understanding of the communication planning processEnhance your skills in audience and market analysisLearn to present your plans simply and effectively to any audience...
2. Communication Strategies for a Virtual Age
Communication has changed! The traditional rules for speaking and presenting, meeting coordination, influencing people, negotiating and selling ideas no longer apply in a world of skype, messenger, video and teleconference. This course will act as an overview on several concepts each of which could be a course of their own and our goal is to give you tools that you can practice and perfect on your own. By the end of this course, you will be able to: • Apply communication principles and techniques for in-person and virtual teams • Use a science based approach to create impactful presentations • Refine your communication style to better persuade and influence others • Run more effective and impactful meetings • Incorporate strategies to have positive difficult conversations and make people feel valued and listened to *** This course will require you to record yourself speaking. Therefore you must have a phone/computer with a functional camera and microphone.*** WHO SHOULD TAKE THIS COURSE? Anyone looking for professional and/or leadership development. This class mainly uses examples from the professional, business environment. If you are looking to advance at your current organization or to enhancing your personal value for potential employers this course is for you. WHAT MAKES THIS COURSE EFFECTIVE? Many educational experiences describe and explain, but in this course we will apply and demonstrate. We teach practical and proven concepts, show you how to apply them and give you opportunities to practice them in a safe and supportive environment. This course is full of opportunities to put the ideas presented into practice and test their effectiveness for yourself. WHY SHOULD YOU TAKE THIS COURSE? We will challenge the preconceived ideas about what it means to be part of a virtual team, and support you to be a dynamic team contributor no matter where you work. In this course you can expect to be both energized and uncomfortable – like in most experiences that result in positive growth and change! This course is offered through the University of Toronto School of Continuing Studies (https://learn.utoronto.ca/)...
3. Courageous Communication Strategies for Leaders
This class is called C ourageous Communication Strategies for Leaders because it is designed for upwardly mobile professionals emerging leaders new team leaders and departmental managers who want to excel and take their leadership to the next level...
4. Marketing Strategy: Communicating Your Message
Marketing Strategy: How to Create Winning MessagesImagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you. This Marketing Strategy: How to Create Winning Messages course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages. Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today. There is a 100% Money-Back Guarantee for this Marketing Strategy course. And the instructor also provides an enhanced guarantee. The trainer has produced more than 100 online courses on Marketing Strategy and has produced more than 10,000 talking head videos himself. What will students achieve or be able to do after taking this Marketing Strategy course?Create winning media messagesFormulate talking pointsEliminate fluff from media messagesWhat do Udemy students say about this Marketing Strategy course?5 Stars! I love the moment I spent in this course, not just being direct to the point but the fact that it is applicable in the real world maketh it worth. GRACE MGAYAHere is what Udemy students say about this course: I love the moment I spent in this course, not just being direct to the point but the fact that it is applicable in the real world maketh it worth. Grace Mgaya...
5. How to Write a Communication Strategy
Welcome to our course on How to Write a Communication Strategy. This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively. By the end of the course, you will be able to write a quality communication strategy in 2 - 3 days. You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional. Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation. First, we start by understanding the current situation of your company in terms of communication. Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy. Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan. Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan. The ideal student for this course is a new or existing communication professional or project manager who wants to improve their communication efforts and achieve success with their communication strategy as well as improve their communication strategy writing skills. There are no requirements necessary to enroll. We only ask that you come open minded and ready to learn and ready to take some risks. In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor. If you need personal support, I am here to help! The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies. Also, AJ has an educational background teaching Entrepreneurship courses to University students...
6. Strategies for Senior Housing Communities during COVID-19
SARS-CoV-2, the virus that causes COVID-19, poses a high risk for senior housing communities and the people who live and work there. The COVID-19 response has largely focused on nursing homes, leaving independent living communities serving older adults in the United States with fragmented guidance on how to respond to COVID-19 challenges. This course provides comprehensive instruction and resources for property owners and managers, senior housing staff, service coordinators and providers, community housing leaders, and other senior housing stakeholders to build upon their emergency preparedness and response strategies related to COVID-19. The course lectures, interviews, and assignments are largely geared toward federally-subsidized, multifamily senior housing providers, but the material is relevant for all senior housing providers. Learners will hear from experts about best practices to prevent COVID-19 outbreaks and promote well-being. Topics discussed include unique challenges for senior housing communities, development of emergency preparedness plans, outbreak prevention, and coronavirus-adapted housing operations. The course also covers strategies for communicating with stakeholders, promoting pandemic-safe behavior on site, and leveraging health departments and other agency resources, including a collection of resources for COVID-19 vaccination guidance. Learners are encouraged to concurrently develop and enhance their own community’s policies, procedures, and practices. This course was developed in partnership with the Baltimore City Health Department...
Jobs that use Communications Strategies
Updated December 8, 2023