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Solution sales representative skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical solution sales representative skills. We ranked the top skills for solution sales representatives based on the percentage of resumes they appeared on. For example, 24.7% of solution sales representative resumes contained marketing campaigns as a skill. Continue reading to find out what skills a solution sales representative needs to be successful in the workplace.

15 solution sales representative skills for your resume and career

1. Marketing Campaigns

Here's how solution sales representatives use marketing campaigns:
  • Developed proposals and individual marketing campaigns to sell into specified territories.
  • Developed and managed numerous marketing campaigns.

2. Customer Satisfaction

Here's how solution sales representatives use customer satisfaction:
  • Upgraded office operations from an outdated manual process to modern technology to enhance customer satisfaction and streamline business functionality.
  • Provide customer service and build customer relationships to ensure retention and customer satisfaction.

3. Sales Process

Here's how solution sales representatives use sales process:
  • Deploy solution selling (SPIN) sales process; use problem and implication questions to discover areas of need with prospects.
  • Trained new hires in the product knowledge, sales process, and finding solutions for new customers.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how solution sales representatives use business development:
  • Performed consultative solution selling, forecast attainment, account management, business development, product training and budget maintenance.
  • Championed account acquisition and drove new business development and client retention strategies.

5. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how solution sales representatives use customer relationships:
  • Developed customer relationships using a consultative selling approach and application selling which translated into building revenue and customer relationships.
  • Build customer relationships based on trust; personally manage sales and installation of products and services.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how solution sales representatives use customer service:
  • Provided customer service in all Sony related products and applicable accessories.
  • Provided customer service to a variety of Verizon Customers.

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7. Solution Sales

Here's how solution sales representatives use solution sales:
  • Coached team to attain success in three multi-million dollar customers top vending solution sales for 2011 in Atlantic Coast Market

8. National Accounts

Here's how solution sales representatives use national accounts:
  • Provide marketing consultation and products, business-to-business -Service and manage national accounts
  • Develop and maintain client base of both national and international accounts, many of which include Fortune 500 Companies.

9. Cost Savings

Here's how solution sales representatives use cost savings:
  • Documented and presented cost savings to clients in order to retain existing business and increase new sales.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how solution sales representatives use crm:
  • Delivered effective strategies to improve financial growth while enhancing internal controls such as Microsoft CRM system.
  • Incorporated and maintained Goldmine CRM System to sustain and improve customer retention.

11. Technology Solutions

Here's how solution sales representatives use technology solutions:
  • Direct presentations to key decision-makers of technology solutions.
  • Served on the sales team of one of the largest distributors of electronic components, and technology solutions.

12. Sales Pipeline

Here's how solution sales representatives use sales pipeline:
  • Increased market share by actively prospecting and maintaining a healthy sales pipeline.
  • Support management of sales pipeline by providing weekly revenue reports, billings and backlog reports.

13. Sales Territory

Here's how solution sales representatives use sales territory:
  • Managed a $6.5 million sales territory, selling industrial tapes and adhesives to the aerospace, industrial and transportation marketplaces.
  • Increased sales territory by expanding sales of product line into Mexico region by 50%.

14. Business Solutions

Business solutions are potential outcomes for companies struggling with a particular objective, often surrounding a customer issue. There are five main parts to a successful business solution: (1) the target customer, (2) the activity, (3) the overall goal, (4) the hurdles or obstacles, and (5) the preferred outcome.

Here's how solution sales representatives use business solutions:
  • Identified key business contacts and customized sales presentations as value-added business solutions.
  • Create and present value-add business solutions to medium to large commercial accounts.

15. Sales Strategies

Here's how solution sales representatives use sales strategies:
  • Developed personalized sales strategies and marketing efforts to sell into local vertical markets.
  • Plan and prioritize sales strategies based on the needs of customers and capitalized sales by presenting and explaining those advantages.
top-skills

What skills help Solution Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on solution sales representative resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What solution sales representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young solution sales representatives need?

Peter Johnson DPSPeter Johnson DPS LinkedIn profile

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What technical skills for a solution sales representative stand out to employers?

Jacqueline BabbJacqueline Babb LinkedIn profile

Assistant Professor of Digital Marketing, Director of Graduate Studies, Aurora University

Technical skills paired with strong communication, flexibility in thought, diversity, and creative problem solving are a winning combination for job candidates. Candidates with a strong acumen in data analysis and storytelling are marketable right now.

What soft skills should all solution sales representatives possess?

Jeffrey GonzalezJeffrey Gonzalez LinkedIn profile

Assistant Professor of English, Montclair State University

Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).

List of solution sales representative skills to add to your resume

Solution sales representative skills

The most important skills for a solution sales representative resume and required skills for a solution sales representative to have include:

  • Marketing Campaigns
  • Customer Satisfaction
  • Sales Process
  • Business Development
  • Customer Relationships
  • Customer Service
  • Solution Sales
  • National Accounts
  • Cost Savings
  • CRM
  • Technology Solutions
  • Sales Pipeline
  • Sales Territory
  • Business Solutions
  • Sales Strategies
  • Product Knowledge
  • Saas
  • Account Management
  • Technical Knowledge
  • Trade Shows
  • Cold Calls
  • Client Relationships
  • Business Sales
  • C-Level
  • ERP
  • Sales Quota
  • Sales Techniques
  • Gross Profit
  • Sales Objectives
  • Cross-Selling
  • RFP
  • Enterprise Sales
  • Inbound Calls
  • Sales Volume
  • Product Line
  • Customer Accounts
  • Customer Solutions
  • SMB
  • Design Solutions
  • Troubleshoot
  • Sales Force Automation
  • Product Training
  • Mobile Phones
  • Xerox
  • Sales Floor
  • Sprint

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.