Web content manager demographics and statistics in the US
Web content manager demographics research summary. Zippia estimates web content manager demographics and statistics in the United States by using a database of 30 million profiles. Our web content manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about web content managers after extensive research and analysis:
- There are over 5,775 web content managers currently employed in the United States.
- 52.9% of all web content managers are women, while 47.1% are men.
- The average web content manager age is 39 years old.
- The most common ethnicity of web content managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all web content managers are LGBT.
- Web content managers are 47% more likely to work at private companies in comparison to public companies.
On this page
Web content manager demographics by:
Web content manager gender statistics
52.9% of web content managers are women and 47.1% of web content managers are men.
- Female, 52.9%
- Male, 47.1%
Web content manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
Web content manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$74,904
Female income
$70,533
Web content manager gender ratio over time
This data breaks down the percentage of men and women in web content manager positions over time. Currently, 52.9% of web content managers are female.
Web content manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.04% | 32.96% |
| 2011 | 66.70% | 33.30% |
| 2012 | 67.32% | 32.68% |
| 2013 | 67.25% | 32.75% |
| 2014 | 65.45% | 34.55% |
| 2015 | 64.98% | 35.02% |
| 2016 | 64.85% | 35.15% |
| 2017 | 63.83% | 36.17% |
| 2018 | 49.41% | 50.59% |
| 2019 | 48.32% | 51.68% |
| 2020 | 46.71% | 53.29% |
| 2021 | 47.09% | 52.91% |
Web content manager related jobs gender ratio
We compared web content managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Web Content Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Web content manager demographics by race
The most common ethnicity among web content managers is White, which makes up 74.6% of all web content managers. Comparatively, 8.7% of web content managers are Hispanic or Latino and 8.2% of web content managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Web content manager race
| Web content manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Web content manager race and ethnicity over time
See how web content manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Web content manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Web content manager wage gap by race
According to our data, asian web content managers have the highest average salary compared to other ethnicities. Black or african american web content managers have the lowest average salary at $70,534.
| Ethnicity | Salary |
|---|---|
| Unknown | $74,504 |
| White | $74,150 |
| Black or African American | $70,534 |
| Asian | $81,908 |
| Hispanic or Latino | $73,880 |
Average web content manager age
See how the average age of web content managers varies based on ethnicity and gender.
Male
Female
Web content manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Web content manager age breakdown
The average age of web content managers is 40+ years years old, representing 44% of the web content manager population.
Web content manager age breakdown
| Web Content Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Web content manager educational attainment
The most common degree for web content managers is bachelor's degree, with 74% of web content managers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 10%.
- Bachelor's, 74%
- Master's, 12%
- Associate, 10%
- High School Diploma, 1%
- Other Degrees, 3%
Web content managers by degree level
| Web content manager degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 12% |
| Associate | 10% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Web content manager jobs you might like
Web content manager wage gap by degree level
According to the data, web content managers with a Doctorate degree earn more than those without, at $91,838 annually. With a Master's degree, web content managers earn a median annual income of $87,728 compared to $77,061 for web content managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $87,728 |
| Bachelor's Degree | $77,061 |
| Doctorate Degree | $91,838 |
Web content manager employment statistics
Most web content managers work for a private in the technology industry.
Company size where web content managers work
Below, you can see the size of companies where web content managers work.
Web content manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 32% |
Web content manager jobs by company type
Employees with the web content manager job title have their preferences when it comes to working for a company. For instance, most web content managers prefer to work at private companies over public companies.
Web content manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 12% |
| Public | 38% |
| Private | 47% |
| Government | 3% |
Web content manager jobs by industry
The most common industries for web content managers are technology, education and media.
Web content manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Technology | 13% |
| Media | 9% |
| Education | 9% |
| Finance | 7% |
| Retail | 6% |
| Professional | 6% |
| Manufacturing | 5% |
| Health Care | 5% |
| Hospitality | 5% |
| Non Profits | 5% |
| Telecommunication | 3% |
| Government | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Utilities | 1% |
| Construction | 1% |
| Start-up | 1% |
| Energy | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Web content manager turnover and employment statistics
Web content manager unemployment rate over time
The unemployment rate for web content managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Web content manager unemployment rate by year
| Year | Web content manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average web content manager tenure
The average web content manager stays at their job for 1-2 years, based on the 2,793 web content managers resumes in Zippia's database.
Web content manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 36% |
| 3-4 years | 14% |
| 5-7 years | 15% |
| 8-10 years | 7% |
| 11+ years | 7% |
Web content manager LGBT ratio compared to similar jobs
Review the percent of web content managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Inside Sales Account Manager | 7.25% | 157,914 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Web Content Manager | 9.86% | - |
| Planned Giving Officer | 16.11% | 55,918 |
Similar web content manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Inside Sales Account Manager | 7.25% | 157,914 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Planned Giving Officer | 16.11% | 55,918 |
Foreign languages spoken by web content managers
The most common foreign language among web content managers is Spanish at 45.8%. The second-most popular foreign language spoken is French at 14.6% and Portuguese is the third-most popular at 5.6%.
- Spanish, 45.8%
- French, 14.6%
- Portuguese, 5.6%
- Italian, 5.6%
- German, 4.9%
- Other, 23.5%
Web content manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.8% |
| French | 14.6% |
| Portuguese | 5.6% |
| Italian | 5.6% |
| German | 4.9% |
| Other | 23.5% |
