What does a web content specialist do?
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
Web content specialist responsibilities
Here are examples of responsibilities from real web content specialist resumes:
- Manage vendor contacts, analyze content, submit work orders, construct code with HTML & CSS and code source.
- Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
- Provide support and respond to technical inquiries on Facebook.
- Possess strong HTML abilities, attention to detail, and provide expertise in web development for the UTI website.
- Develop e-commerce shopping cart functionality using object orient PHP.
- Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
- Produce daily social media postings, increasing the Instagram following to twice the initial amount.
- Assist corporate executives with large communications projects via PowerPoint presentations.
- Record and editing audio to incorporate into the PowerPoint presentation.
Web content specialist skills and personality traits
We calculated that 21% of Web Content Specialists are proficient in Web Content, WordPress, and Content Management System. They’re also known for soft skills such as Customer-service skills, Creativity, and Detail oriented.
We break down the percentage of Web Content Specialists that have these skills listed on their resume here:
- Web Content, 21%
Managed day-to-day web content updates and new content development for corporate subsidiary websites.
- WordPress, 8%
Execute all new hotel edits on our WordPress content management systems.
- Content Management System, 6%
Trained and supported Marketing Associates on existing content management systems.
- Google Analytics, 5%
Organized, audited, plus recorded and distributed, results on multiple sites using Google Analytics for product managers and stakeholders.
- Digital Marketing, 4%
Bridged the gap between direct mail and digital marketing.
- HTML, 4%
Managed vendor contacts, analyzed content, submitted work orders, constructed code with HTML & CSS and code source.
"web content," "wordpress," and "content management system" are among the most common skills that web content specialists use at work. You can find even more web content specialist responsibilities below, including:
Customer-service skills. To carry out their duties, the most important skill for a web content specialist to have is customer-service skills. Their role and responsibilities require that "webmasters have to respond politely and correctly to user questions and requests." Web content specialists often use customer-service skills in their day-to-day job, as shown by this real resume: "answered customer support tickets for all web properties using zendesk. "
Creativity. Another essential skill to perform web content specialist duties is creativity. Web content specialists responsibilities require that "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." Web content specialists also use creativity in their role according to a real resume snippet: "inventoried migrated content through sharepoint. "
Detail oriented. This is an important skill for web content specialists to perform their duties. For an example of how web content specialist responsibilities depend on this skill, consider that "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a web content specialist: "ensured quality and accuracy of web content through detailed review. ".
The three companies that hire the most web content specialists are:
- NBCUniversal3 web content specialists jobs
- Kforce2 web content specialists jobs
- Norwegian Cruise Line2 web content specialists jobs
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Compare different web content specialists
Web content specialist vs. Webmaster
A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers. They update the features and designs of the system, ensuring the security of the users upon navigation. A webmaster must have excellent knowledge of the technology industry, as well as systems programming, especially on server configuration, improving speed and capacity, and troubleshoot broken links to provide the best user experience.
While similarities exist, there are also some differences between web content specialists and webmaster. For instance, web content specialist responsibilities require skills such as "digital marketing," "user experience," "adobe creative suite," and "content creation." Whereas a webmaster is skilled in "sql server," "database," "intranet," and "web application." This is part of what separates the two careers.
Webmasters tend to make the most money working in the professional industry, where they earn an average salary of $74,898. In contrast, web content specialists make the biggest average salary, $59,980, in the technology industry.On average, webmasters reach similar levels of education than web content specialists. Webmasters are 0.3% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Web content specialist vs. Web designer
A web designer is a creative professional responsible for creating and redesigning the content and layout of websites. Web designers are required to meet clients and users to discuss the needs and goals of their clients. To create graphics, colors, and fonts, web designers usually use HTML coding to alter the website's layout. Web designers must build their portfolio by taking on unique projects for themselves and the people they know.
In addition to the difference in salary, there are some other key differences worth noting. For example, web content specialist responsibilities are more likely to require skills like "digital marketing," "troubleshoot," "content creation," and "email marketing." Meanwhile, a web designer has duties that require skills in areas such as "sketch," "user interface," "jquery," and "css3." These differences highlight just how different the day-to-day in each role looks.
On average, web designers earn a higher salary than web content specialists. Some industries support higher salaries in each profession. Interestingly enough, web designers earn the most pay in the internet industry with an average salary of $81,039. Whereas web content specialists have higher pay in the technology industry, with an average salary of $59,980.In general, web designers achieve similar levels of education than web content specialists. They're 2.6% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.Web content specialist vs. Web producer
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a web content specialist is likely to be skilled in "adobe creative suite," "content creation," "content development," and "ui," while a typical web producer is skilled in "project management," "video content," "jira," and "instagram."
Web producers make a very good living in the technology industry with an average annual salary of $80,405. On the other hand, web content specialists are paid the highest salary in the technology industry, with average annual pay of $59,980.Most web producers achieve a similar degree level compared to web content specialists. For example, they're 1.9% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Web content specialist vs. Web design/development
A web design/development is responsible for creating a high-performing website by utilizing programming skills and languages and digital expertise. This job requires working closely with the clients for the progress and updates, carefully analyzing their specifications and requirements, including the submission timeframe. A web design/development employee runs multiple diagnostic tests on the website, identifying its inconsistencies, and perform adjustments as needed to boost optimal performance and easy navigation. They must have excellent creativity on top of their computer expertise, especially on designing content and page structure, adhering to the business brand and functionality.
Even though a few skill sets overlap between web content specialists and web design/development, there are some differences that are important to note. For one, a web content specialist might have more use for skills like "web content," "digital marketing," "troubleshoot," and "content creation." Meanwhile, some responsibilities of web design/development require skills like "jquery," "sql server," "customer service," and "user interface. "
In general, web design/development earn the most working in the finance industry, with an average salary of $85,953. The highest-paying industry for a web content specialist is the technology industry.The average resume of web design/development showed that they earn similar levels of education compared to web content specialists. So much so that theyacirc;euro;trade;re 0.4% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.1%.Types of web content specialist
Updated January 8, 2025
