What does an activations manager do?
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Activations manager responsibilities
Here are examples of responsibilities from real activations manager resumes:
- Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
- Include all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
- Perform administrative and management duties such as reports, presentations, scheduling, budget management, KPI tracking forms, etc.
- Complete general kennel operations, pet health checks, assist supervisors with daily tasks.
- Develop strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
- Create and maintain appealing and exciting Facebook and Instagram page, activations and products are promoted through social media.
- Direct all aspects of the marketing communication framework including in-store POS and out of store activities from broadcast to social media.
- Create presentations using Microsoft PowerPoint for national training and conferences.
- Update Facebook page and company website weekly promoting upcoming events.
- Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
- Develop and institute programs that secure new distributors and OEM business.
Activations manager skills and personality traits
We calculated that 12% of Activations Managers are proficient in Customer Service, Digital Marketing, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Activations Managers that have these skills listed on their resume here:
- Customer Service, 12%
Interact with customers regarding billing concerns and provide extraordinary customer service.
- Digital Marketing, 11%
Develop new digital marketing programs using business drivers and promotional tactics of retailers to deepen client relationships through increased solution building.
- Project Management, 8%
Project Management & Team Leadership.
- Brand Activation, 8%
Provide customer feedback to the Brand Activation Manager on the product being promoted.
- PowerPoint, 5%
Communicate with fabricators and dealers to insure current product information using Microsoft PowerPoint.
- POS, 5%
Directed all aspects of the marketing communication framework including in-store POS and out of store activities from broadcast to social media.
"customer service," "digital marketing," and "project management" are among the most common skills that activations managers use at work. You can find even more activations manager responsibilities below, including:
Analytical skills. The most essential soft skill for an activations manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an activations manager resume shows how their duties depend on analytical skills: "provide post program analysis inclusive of comprehensive review of program, roi, sales results and key findings/recommendations. "
Communication skills. Many activations manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so an activations manager will need this skill often in their role. This resume example is just one of many ways activations manager responsibilities rely on communication skills: "develop & execute approved brand marketing and communication plans within guidelines & budget within the end-market for brand portfolio. "
Creativity. This is an important skill for activations managers to perform their duties. For an example of how activations manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an activations manager: "demonstrated expertise in sales, account management, inventory control, human resources, and marketing. ".
Interpersonal skills. activations manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what activations managers do with interpersonal skills on a typical day: "direct business development and interpersonal relationships with new clients across all technologies. "
Organizational skills. A commonly-found skill in activations manager job descriptions, "organizational skills" is essential to what activations managers do. Activations manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how activations manager duties rely on organizational skills in this resume example: "designed regional strategic operational plans and organizational policies to achieve corporate mission and vision of revenue growth through profitable contracts. "
The three companies that hire the most activations managers are:
- Essence Global
17 activations managers jobs
- Diageo Americas Supply, Inc.15 activations managers jobs
- KPMG LLP15 activations managers jobs
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Compare different activations managers
Activations manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of an activations manager are more likely to require skills like "customer service," "powerpoint," "wine," and "federal regulations." On the other hand, a job as a manager, field marketing requires skills like "salesforce," "marketing campaigns," "channel marketing," and "b2b marketing." As you can see, what employees do in each career varies considerably.
Managers, field marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $100,565. On the other hand, activations managers are paid more in the media industry with an average salary of $70,062.managers, field marketing tend to reach similar levels of education than activations managers. In fact, managers, field marketing are 1.0% more likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Activations manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
Each career also uses different skills, according to real activations manager resumes. While activations manager responsibilities can utilize skills like "brand activation," "powerpoint," "pos," and "federal regulations," managers, strategy use skills like "portfolio," "client facing," "business development," and "market research."
Managers, strategy may earn a higher salary than activations managers, but managers, strategy earn the most pay in the technology industry with an average salary of $116,769. On the other hand, activations managers receive higher pay in the media industry, where they earn an average salary of $70,062.Average education levels between the two professions vary. Managers, strategy tend to reach higher levels of education than activations managers. In fact, they're 21.6% more likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.Activations manager vs. Regional marketing manager
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
The required skills of the two careers differ considerably. For example, activations managers are more likely to have skills like "customer service," "powerpoint," "wine," and "federal regulations." But a regional marketing manager is more likely to have skills like "marketing campaigns," "lead generation," "market research," and "b2b marketing."
Regional marketing managers earn the highest salary when working in the construction industry, where they receive an average salary of $106,890. Comparatively, activations managers have the highest earning potential in the media industry, with an average salary of $70,062.Most regional marketing managers achieve a similar degree level compared to activations managers. For example, they're 4.8% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Activations manager vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Types of activations manager
Updated January 8, 2025
