How to hire an advertising operations manager

How to hire an advertising operations manager, step by step

Here's a step-by-step advertising operations manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising operations manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising operations manager
• Step 8: Go through the hiring process checklist

What does an advertising operations manager do?

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1. Identify your hiring needs

   Before you start hiring an advertising operations manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An advertising operations manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, advertising operations managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of advertising operations managers.

   Type of Advertising Operations Manager	Description	Hourly rate
   Advertising Operations Manager	Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and organizations.	$27-56
   Day Manager	A day manager oversees the daily operations of an organization, ensuring everything runs smoothly and efficiently according to company standards and regulations. As a day manager, it is their duty to set priorities and goals, establish timelines and guidelines, manage budgets, delegate responsibilities among teams, and supervise staff performances, solving issues or concerns when any arise... Show more	$14-30
   Manager, Center Operations	The duties of a manager of center operations depend on one's industry of employment. Typically, their responsibilities revolve around overseeing business operations, setting targets, assessing the workforce's performance, and performing corrective measures on any issues or concerns... Show more	$18-46

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Ad Operations
   • HTML
   • DFP
   • Campaign Management
   • Campaign Performance
   • Digital ADS
   • Digital Marketing
   • Marketing Campaigns
   • SEO
   • DoubleClick
   • QA
   • Facebook
   • Salesforce
   • Campaign Delivery

   Check all skills

   Responsibilities:

   • Manage newsletter remnant CPC program to help meet advertisers back-end goals and monetize for publishers.
   • Manage client's campaigns both pre and post-sale to ensure proper delivery against client's KPI metrics.
   • Work internally to project manage custom creatives with multiple departments from sales, account management, design, QA and editorial.
   • Manage advertising operations management and revenue development via multiple advertising verticals including CPM, CPA, PPCall, CPI and CPC.
   • Manage advertising campaign analysis and optimization strategies for increase client ROI.
   • Manage and administer Salesforce including leading scoping of technical requirements in line with overall business objectives.

   More advertising operations manager duties

3. Make a budget

   Including a salary range in your advertising operations manager job description helps attract top candidates to the position. An advertising operations manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an advertising operations manager in Hawaii may be lower than in New Jersey, and an entry-level advertising operations manager usually earns less than a senior-level advertising operations manager. Additionally, an advertising operations manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average advertising operations manager salary

   $82,222yearly

   $39.53 hourly rate

   ---

   Entry-level advertising operations manager salary

   $57,000 yearly salary

   Updated January 19, 2026

   Average advertising operations manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$113,831	$55
   2	New Jersey	$108,341	$52
   3	California	$104,077	$50
   4	New York	$100,690	$48
   5	California	$92,389	$44
   6	Colorado	$86,602	$42
   7	Texas	$82,634	$40
   8	North Carolina	$81,416	$39
   9	Washington	$80,363	$39
   10	Washington	$80,248	$39
   11	Illinois	$71,309	$34

   Average advertising operations manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Amazon	$125,308	$60.24	1,323
   2	The Washington Post	$116,774	$56.14	2
   3	Salem Media Group	$116,386	$55.95
   4	AARP	$110,154	$52.96
   5	Prometheus Global Media	$89,463	$43.01
   6	T-Mobile	$87,996	$42.31	21
   7	Huge	$84,996	$40.86
   8	NASCAR	$79,303	$38.13	5
   9	The Salem News	$75,309	$36.21

4. Writing an advertising operations manager job description

   A job description for an advertising operations manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an advertising operations manager job description:

   Advertising operations manager job description example

   Caesars Digital is the fastest growing Sports Book in the US! Our ambition is to build a digitally led, internationally diverse gambling company of scale. We are in a highly innovative industry. As one of the largest gambling companies and with over 11,000 people worldwide, we make a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self.
   
   The Digital Ad Operations Manager will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.
   
   The Manager will serve as a subject matter expert for Google's Campaign Manager and AppsFlyer implementation, working closely with business stakeholders to continually improve the end-to-end flow of customer information.
   What you will do:
   
   Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, AppsFlyer, Google Analytics, and Google Data Studio Direct an Ad Operations Analyst with regards to trafficking, creative swaps, taxonomy and data governance
   
   What You Will Need:
   
   6-8 years of experience in digital operations Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required Must have experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel or another similar tool. (CM360, DFP, Flashtalking, Innovid, IAS, Google Analytics) Must have experience working with MMPs (AppsFlyer, Brach, Kochava - preferably AppsFlyer) Tagging experience is important (must have experience within CM360 Floodlight implementation, QA, and troubleshooting) An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies and recommend solutions Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance marketing efforts) Strong attention to detail to ensure that data anomalies/mistakes are avoided Must be 21 years of age or older Proficiency in Microsoft Word and Excel is required Ability to obtain and maintain all necessary licensing
   
   Caesars Digital provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars Digital complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right advertising operations manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your advertising operations manager job on Zippia to find and recruit advertising operations manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with advertising operations manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising operations manager

   Once you've found the advertising operations manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising operations manager?