Research Summary. After extensive research by the Zippia data science team, we identified these details of marketing manager salary by state for the United States:
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California has the highest marketing manager salary of $113,956
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Alabama has the lowest marketing manager salary of $69,937
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The national average salary for marketing managers is $104,550
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The national hourly pay for marketing managers is $50.26
You can read more on the specific methodology.
Background
Without fail, in surveys across basically every demographic, the number one most important aspect of a job for most people is the salary — how much do marketing managers get paid where I live?
And while there are many things to go into how much you, specifically, can expect to make, there’s really good data for average salaries for marketing manager by state across America broken down by seniority level. So while your city may be slightly different than the state average, these averages give you a rough sense of what to expect for your salary.
The state with the best salary for marketing managers after this adjustment? That would be California.
Here’s a quick snapshot of the top ten states for marketing manager salaries:
Let’s take a look at how we got here and a full ranking of all the states.
Highest-Paid Marketing Managers By State
| Rank | State | Average Marketing Manager Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | California | $113,956 | $73,000 | $175,000 |
| 2 | Washington | $107,931 | $71,000 | $163,000 |
| 3 | Connecticut | $106,726 | $73,000 | $155,000 |
| 4 | New Jersey | $106,432 | $72,000 | $155,000 |
| 5 | New York | $105,368 | $72,000 | $153,000 |
| 6 | Rhode Island | $101,279 | $69,000 | $147,000 |
| 7 | Delaware | $100,186 | $68,000 | $146,000 |
| 8 | Michigan | $99,126 | $67,000 | $144,000 |
| 9 | Massachusetts | $97,445 | $67,000 | $141,000 |
| 10 | New Hampshire | $96,781 | $66,000 | $139,000 |
| 11 | Minnesota | $96,513 | $66,000 | $139,000 |
| 12 | Virginia | $96,445 | $65,000 | $142,000 |
| 13 | Nevada | $94,483 | $61,000 | $145,000 |
| 14 | Maryland | $93,795 | $63,000 | $137,000 |
| 15 | Oregon | $93,065 | $61,000 | $141,000 |
| 16 | Ohio | $92,795 | $63,000 | $135,000 |
| 17 | Pennsylvania | $92,072 | $62,000 | $134,000 |
| 18 | Arizona | $91,049 | $58,000 | $140,000 |
| 19 | Indiana | $90,986 | $62,000 | $132,000 |
| 20 | North Carolina | $89,144 | $60,000 | $132,000 |
| 21 | Vermont | $88,879 | $61,000 | $127,000 |
| 22 | Illinois | $88,459 | $60,000 | $128,000 |
| 23 | West Virginia | $88,388 | $60,000 | $129,000 |
| 24 | Maine | $86,741 | $60,000 | $125,000 |
| 25 | Wisconsin | $85,963 | $59,000 | $125,000 |
| 26 | Texas | $85,702 | $54,000 | $135,000 |
| 27 | Idaho | $84,461 | $55,000 | $127,000 |
| 28 | Kentucky | $82,654 | $56,000 | $121,000 |
| 29 | Missouri | $81,881 | $56,000 | $119,000 |
| 30 | North Dakota | $81,039 | $56,000 | $115,000 |
| 31 | Tennessee | $80,801 | $54,000 | $119,000 |
| 32 | South Dakota | $80,416 | $55,000 | $115,000 |
| 33 | Georgia | $79,746 | $52,000 | $120,000 |
| 34 | Iowa | $79,670 | $55,000 | $115,000 |
| 35 | Montana | $79,096 | $54,000 | $115,000 |
| 36 | New Mexico | $78,865 | $51,000 | $121,000 |
| 37 | Nebraska | $77,991 | $54,000 | $112,000 |
| 38 | Arkansas | $77,965 | $52,000 | $114,000 |
| 39 | Kansas | $76,915 | $53,000 | $111,000 |
| 40 | South Carolina | $75,702 | $50,000 | $113,000 |
| 41 | Hawaii | $74,725 | $56,000 | $98,000 |
| 42 | Wyoming | $74,146 | $50,000 | $107,000 |
| 43 | Louisiana | $73,689 | $46,000 | $116,000 |
| 44 | Utah | $73,369 | $48,000 | $110,000 |
| 45 | Alaska | $72,412 | $51,000 | $101,000 |
| 46 | Florida | $72,140 | $44,000 | $117,000 |
| 47 | Mississippi | $72,017 | $47,000 | $109,000 |
| 48 | Colorado | $70,657 | $48,000 | $103,000 |
| 49 | Oklahoma | $70,275 | $47,000 | $103,000 |
| 50 | Alabama | $69,937 | $46,000 | $105,000 |
Methodology: Marketing Manager Salary By State
To better understand marketing manager pay by state, Zippia has aggregated data across a multitude of channels including the BLS, FLC, and OPM. We then supplement that data with actual listed salaries from job posts. Finally, the data science team calculates a weighted average of these inputs to create an average pay for marketing managers by state.
We took the average annual salary data for marketing managers from these estimates and ranked every state on this criteria with the state with the highest salary ranking as highest average salary for marketing managers.
Marketing Manager Salary By State FAQs
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What is the highest-paid state for marketing managers?
The highest-paid state for marketing managers is California with an average salary of $113,956 per year.
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What city pays marketing managers the most?
Menlo Park, CA pays marketing managers the most with an average salary of $121,407 per year.
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What is the worst state for marketing managers?
The worst state for marketing managers is Alabama with an average salary of $69,937 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
