Research Summary. Extensive research conducted by the Zippia data science team has revealed the following insights into marketing manager salaries across the United States in 2026:
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California offers the highest marketing manager salary at $113,956
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Alabama has the lowest marketing manager salary at $69,937
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The national average salary for marketing managers stands at $104,550
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The average hourly pay for marketing managers is $50.26
For more details on our specific methodology, click here.
Background
In 2026, the salary continues to be a top priority for job seekers across various demographics, and understanding how much marketing managers earn in their respective locations remains crucial.
Numerous factors influence individual salary expectations, but comprehensive data regarding average marketing manager salaries by state—segmented by experience level—provides a useful benchmark. While local variations may occur, these averages offer a clear idea of salary expectations.
As expected, California leads the pack in terms of salary for marketing managers.
Below is a snapshot of the top ten states for marketing manager salaries:
Let’s delve into the complete ranking of all the states.
Highest-Paid Marketing Managers By State
| Rank | State | Average Marketing Manager Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | California | $113,956 | $73,000 | $175,000 |
| 2 | Washington | $107,931 | $71,000 | $163,000 |
| 3 | Connecticut | $106,726 | $73,000 | $155,000 |
| 4 | New Jersey | $106,432 | $72,000 | $155,000 |
| 5 | New York | $105,368 | $72,000 | $153,000 |
| 6 | Rhode Island | $101,279 | $69,000 | $147,000 |
| 7 | Delaware | $100,186 | $68,000 | $146,000 |
| 8 | Michigan | $99,126 | $67,000 | $144,000 |
| 9 | Massachusetts | $97,445 | $67,000 | $141,000 |
| 10 | New Hampshire | $96,781 | $66,000 | $139,000 |
| 11 | Minnesota | $96,513 | $66,000 | $139,000 |
| 12 | Virginia | $96,445 | $65,000 | $142,000 |
| 13 | Nevada | $94,483 | $61,000 | $145,000 |
| 14 | Maryland | $93,795 | $63,000 | $137,000 |
| 15 | Oregon | $93,065 | $61,000 | $141,000 |
| 16 | Ohio | $92,795 | $63,000 | $135,000 |
| 17 | Pennsylvania | $92,072 | $62,000 | $134,000 |
| 18 | Arizona | $91,049 | $58,000 | $140,000 |
| 19 | Indiana | $90,986 | $62,000 | $132,000 |
| 20 | North Carolina | $89,144 | $60,000 | $132,000 |
| 21 | Vermont | $88,879 | $61,000 | $127,000 |
| 22 | Illinois | $88,459 | $60,000 | $128,000 |
| 23 | West Virginia | $88,388 | $60,000 | $129,000 |
| 24 | Maine | $86,741 | $60,000 | $125,000 |
| 25 | Wisconsin | $85,963 | $59,000 | $125,000 |
| 26 | Texas | $85,702 | $54,000 | $135,000 |
| 27 | Idaho | $84,461 | $55,000 | $127,000 |
| 28 | Kentucky | $82,654 | $56,000 | $121,000 |
| 29 | Missouri | $81,881 | $56,000 | $119,000 |
| 30 | North Dakota | $81,039 | $56,000 | $115,000 |
| 31 | Tennessee | $80,801 | $54,000 | $119,000 |
| 32 | South Dakota | $80,416 | $55,000 | $115,000 |
| 33 | Georgia | $79,746 | $52,000 | $120,000 |
| 34 | Iowa | $79,670 | $55,000 | $115,000 |
| 35 | Montana | $79,096 | $54,000 | $115,000 |
| 36 | New Mexico | $78,865 | $51,000 | $121,000 |
| 37 | Nebraska | $77,991 | $54,000 | $112,000 |
| 38 | Arkansas | $77,965 | $52,000 | $114,000 |
| 39 | Kansas | $76,915 | $53,000 | $111,000 |
| 40 | South Carolina | $75,702 | $50,000 | $113,000 |
| 41 | Hawaii | $74,725 | $56,000 | $98,000 |
| 42 | Wyoming | $74,146 | $50,000 | $107,000 |
| 43 | Louisiana | $73,689 | $46,000 | $116,000 |
| 44 | Utah | $73,369 | $48,000 | $110,000 |
| 45 | Alaska | $72,412 | $51,000 | $101,000 |
| 46 | Florida | $72,140 | $44,000 | $117,000 |
| 47 | Mississippi | $72,017 | $47,000 | $109,000 |
| 48 | Colorado | $70,657 | $48,000 | $103,000 |
| 49 | Oklahoma | $70,275 | $47,000 | $103,000 |
| 50 | Alabama | $69,937 | $46,000 | $105,000 |
Methodology: Marketing Manager Salary By State
To accurately assess marketing manager salaries by state, Zippia has compiled data from various reliable sources, including the BLS, FLC, and OPM. This information is further enhanced by actual salary listings from job postings. Our data science team then calculates a weighted average from these inputs to establish the average pay for marketing managers by state.
We ranked the states based on the average annual salary data for marketing managers derived from these estimates, identifying the state with the highest salary as the top-ranking location for marketing manager compensation.
Marketing Manager Salary By State FAQs
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What is the highest-paid state for marketing managers?
The highest-paid state for marketing managers is California, with an average salary of $113,956 per year.
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What city pays marketing managers the most?
Menlo Park, CA boasts the highest average salary for marketing managers at $121,407 per year.
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What is the worst state for marketing managers?
The state with the lowest average salary for marketing managers is Alabama, offering an average of $69,937 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
