Marketing Assistant Salary By State: Highest-Paid Marketing Assistants by State [2026]
Research Summary. After comprehensive analysis by the Zippia data science team, we present the latest insights into marketing assistant salaries across the United States for 2026:
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New Jersey leads with the highest marketing assistant salary at $56,038
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Wyoming records the lowest marketing assistant salary at $25,216
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The national average salary for marketing assistants stands at $39,442
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The national hourly wage for marketing assistants is $18.96
For a deeper understanding, view the specific methodology.
Background
Consistently, surveys show that salary is the top priority for job seekers across demographics. Understanding how much marketing assistants earn in your state is crucial for career planning.
While individual earnings can vary based on numerous factors, the average salaries for marketing assistants by state provide a solid benchmark. These averages reflect what you can realistically expect to earn.
New Jersey remains the state with the highest salary for marketing assistants.
Here’s an overview of the top ten states for marketing assistant salaries:
Now, let’s explore the full ranking of marketing assistant salaries across all states.
Highest-Paid Marketing Assistants By State
| Rank | State | Average Marketing Assistant Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | New Jersey | $56,038 | $36,000 | $85,000 |
| 2 | New York | $50,462 | $33,000 | $76,000 |
| 3 | Delaware | $46,700 | $30,000 | $71,000 |
| 4 | Massachusetts | $45,175 | $30,000 | $67,000 |
| 5 | Connecticut | $44,705 | $29,000 | $67,000 |
| 6 | California | $44,594 | $29,000 | $66,000 |
| 7 | Washington | $44,102 | $30,000 | $62,000 |
| 8 | Rhode Island | $43,460 | $29,000 | $65,000 |
| 9 | West Virginia | $41,522 | $27,000 | $61,000 |
| 10 | Texas | $41,148 | $28,000 | $60,000 |
| 11 | Pennsylvania | $40,382 | $26,000 | $61,000 |
| 12 | Maine | $40,309 | $28,000 | $57,000 |
| 13 | New Hampshire | $40,242 | $27,000 | $58,000 |
| 14 | Colorado | $40,148 | $27,000 | $57,000 |
| 15 | Georgia | $39,890 | $27,000 | $57,000 |
| 16 | Maryland | $39,825 | $26,000 | $60,000 |
| 17 | Oregon | $39,705 | $27,000 | $57,000 |
| 18 | Vermont | $39,675 | $27,000 | $57,000 |
| 19 | Illinois | $39,321 | $26,000 | $57,000 |
| 20 | Minnesota | $39,291 | $27,000 | $56,000 |
| 21 | Virginia | $38,538 | $25,000 | $57,000 |
| 22 | North Carolina | $37,782 | $25,000 | $54,000 |
| 23 | Florida | $37,200 | $25,000 | $54,000 |
| 24 | Nevada | $37,051 | $24,000 | $55,000 |
| 25 | Missouri | $36,928 | $25,000 | $53,000 |
| 26 | Idaho | $36,840 | $25,000 | $53,000 |
| 27 | Arkansas | $36,675 | $25,000 | $52,000 |
| 28 | Tennessee | $36,639 | $25,000 | $52,000 |
| 29 | Oklahoma | $36,018 | $25,000 | $51,000 |
| 30 | Ohio | $35,883 | $24,000 | $53,000 |
| 31 | Utah | $35,377 | $24,000 | $51,000 |
| 32 | Alaska | $35,359 | $27,000 | $45,000 |
| 33 | Hawaii | $35,298 | $27,000 | $45,000 |
| 34 | Michigan | $35,217 | $23,000 | $52,000 |
| 35 | Kentucky | $34,751 | $23,000 | $50,000 |
| 36 | Wisconsin | $34,535 | $23,000 | $50,000 |
| 37 | Iowa | $34,434 | $23,000 | $49,000 |
| 38 | Alabama | $34,101 | $23,000 | $49,000 |
| 39 | Arizona | $33,435 | $22,000 | $48,000 |
| 40 | South Dakota | $33,246 | $23,000 | $47,000 |
| 41 | New Mexico | $32,916 | $22,000 | $48,000 |
| 42 | Kansas | $32,862 | $22,000 | $47,000 |
| 43 | Indiana | $32,619 | $22,000 | $47,000 |
| 44 | South Carolina | $32,484 | $22,000 | $47,000 |
| 45 | Louisiana | $31,752 | $21,000 | $46,000 |
| 46 | Nebraska | $30,816 | $21,000 | $44,000 |
| 47 | Mississippi | $30,586 | $21,000 | $44,000 |
| 48 | Montana | $29,868 | $20,000 | $42,000 |
| 49 | North Dakota | $27,658 | $19,000 | $39,000 |
| 50 | Wyoming | $25,216 | $17,000 | $36,000 |
Methodology: Marketing Assistant Salary By State
To gain insights into marketing assistant salaries by state, Zippia has compiled data from various sources, including the Bureau of Labor Statistics (BLS), Federal Labor Commission (FLC), and Office of Personnel Management (OPM). We then enhanced this data with salary information from actual job postings. Our data science team calculates a weighted average based on these inputs to determine the average pay for marketing assistants by state.
This analysis ranks states according to the average annual salary of marketing assistants, spotlighting the state with the highest salary.
Marketing Assistant Salary By State FAQs
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What is the highest-paid state for marketing assistants?
The highest-paid state for marketing assistants is New Jersey, offering an average salary of $56,038 per year.
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What city pays marketing assistants the most?
Jersey City, NJ tops the list, with marketing assistants earning an average salary of $56,227 per year.
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What is the worst state for marketing assistants?
The lowest-paying state for marketing assistants is Wyoming, where the average salary is $25,216 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
