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The largest juice brand in the U.S. is Snapple, with a revenue of $6.61 billion and a market share of 6.3%.
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As of 2023, the U.S. juice market size is $11.6 billion.
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Juice represents a 23% market share of the entire U.S. beverage industry.
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The global juice industry is projected to grow at a CAGR of 7.33% through 2025.
With a notable 23% market share of the beverage industry, juice—especially orange juice—remains one of the most consumed beverages in the United States.
Nearly a quarter of U.S. adults aged 18 and over drink juice daily, confirming the ongoing popularity of this refreshing beverage. A survey from 2023 indicated that only 5% of U.S. adults claim to never consume juice.
We have compiled a list of the leading juice brands in the United States, based on their annual sales figures. In today’s digital landscape, a strong social media presence is crucial for brand recognition, so we’ve also included their Instagram follower counts.
10 Largest Juice Brands in the United States
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Snapple. Plano, Texas
Parent Company: Snapple Beverage Corp. (or Keurig Dr Pepper Inc.)
Current CEO: Bob Gambort (Keurig Dr Pepper Inc.)
2022 Annual Revenue: $6.61 billion
Followers on Instagram: 46kFounded in 1972 by Leonard Marsh, Hyman Golden, and Arnold Greenberg near Brooklyn, New York, Snapple started as a supplier of fruit juices to health food stores. Now, it is renowned for both its fruit juices and teas, with around 30 flavors available.
Fun fact: The name Snapple comes from one of their early apple juice products, which accidentally fermented in the bottle, causing the caps to snap off.
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Tropicana. Bradenton, Florida
Parent Company: PepsiCo/PAI Partners
Current CEO: Ramon Laguarta (PepsiCo)
2022 Company Valuation: $3.3 billion
Followers on Instagram: 32kTropicana was established by Anthony T. Rossi, an Italian immigrant, who began making orange juice in Florida after arriving in the U.S. with only $25. The brand is known for its flash pasteurization process, ensuring freshness, and has been a pioneer in refrigerated orange juice transport since the 1970s.
Acquired by PepsiCo in 1998, Tropicana continues to be the go-to brand for orange juice lovers.
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Simply. Apopka, Florida
Parent Company: The Coca-Cola Company
Current CEO: James Quincey (The Coca-Cola Company)
2022 Annual Revenue: $2 billion
Followers on Instagram: 13.1kFounded in 2001, Simply is known for its recognizable bottles, including Simply Orange and Simply Lemonade. Created by the Minute Maid division of The Coca-Cola Company, the brand emphasizes using not-from-concentrate juice, appealing to health-conscious consumers.
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Minute Maid. Atlanta, Georgia
Parent Company: The Coca-Cola Company
Current CEO: James Quincey (The Coca-Cola Company)
2022 Annual Revenue: $1.1 billion
Followers on Instagram: 37.4kMinute Maid has a storied history dating back to 1945, when it was the first company to market frozen orange juice concentrate. Today, it offers a wide range of juices and juice drinks, with over 100 varieties available.
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Bolthouse Farms. Bakersfield, CA
Parent Company: Butterfly Equity
Current CEO: Jeff Dunn (Bolthouse Farms)
2022 Annual Revenue: $1.0 billion
Followers on Instagram: 61.4kFounded in 1915, Bolthouse Farms has evolved from a carrot supplier to a leader in refrigerated juices and dressings. They emphasize sustainability in their sourcing and production processes while maintaining high-quality standards.
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Florida’s Natural. Lake Wales, Florida
Parent Company: Citrus World Inc.
Current CEO: Bob Behr (Citrus World Inc.)
2021 Annual Revenue: $470 million
Followers on Instagram: 10.8kEstablished in 1933, Florida’s Natural is an agricultural cooperative specializing in 100% U.S.-grown oranges. They transitioned to fresh-squeezed juices in the 1960s and have built a strong identity around their commitment to local sourcing.
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Vita Coco. New York, New York
Parent Company: All Market Inc.
Current CEO: Michael Kirban (Vita Coco)
2022 Annual Revenue: $428 million
Followers on Instagram: 70.3kFounded in 2004, Vita Coco was inspired by a conversation about coconut water. The brand has successfully carved out a niche in the beverage market, focusing on natural and refreshing products.
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Sunny Delight Beverages Co. Cincinnati, Ohio
Parent Company: Harvest Hill Beverage Company
Current CEO: Gav Hamm
2022 Annual Revenue: $224.7 million
Followers on Instagram: 58kSunny Delight, known for its orange-flavored beverage, was launched in 1963. While it resembles orange juice, it is more akin to a soda, yet is marketed as a healthier alternative.
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Hawaiian Punch. Plano, Texas
Parent Company: Keurig Dr Pepper Inc.
Current CEO: Bob Gambort (Keurig Dr Pepper Inc.)
2020 Annual Revenue: $213 million
Followers on Instagram: 1.29kOriginally created in 1934 as an ice cream syrup, Hawaiian Punch transitioned to a ready-to-drink beverage due to consumer demand. Over the decades, it has become a staple in American homes.
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Naked Juice. Monrovia, California
Parent Company: PepsiCo
Current CEO: Ramon Laguarta (PepsiCo)
2021 Annual Revenue: $150 million
Followers on Instagram: 52.1kNaked Juice was founded in 1983, promoting 100% fruit juices and smoothies while emphasizing sustainable practices in sourcing and packaging. It has garnered a dedicated following in the health-conscious segment.
Juice Brands FAQ
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What is the highest selling juice in America?
The highest selling juice in America is Snapple, which reported $6.61 billion in revenue in 2022.
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What are the top ten juices?
The top ten juices are:
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Snapple
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Tropicana
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Simply
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Minute Maid
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Bolthouse Farms
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Florida’s Natural
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Vita Coco
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Sunny Delight Beverages Co.
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Hawaiian Punch
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Naked Juice
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What is the number one selling orange juice?
The number one selling orange juice is Tropicana. Within the Tropicana family, Tropicana Pure Premium is the standout product. Simply Orange, Minute Maid, and Florida’s Natural are also popular choices.
Author
Samantha is a lifelong writer who has been writing professionally for the last six years. After graduating with honors from Greensboro College with a degree in English & Communications, she went on to find work as an in-house copywriter for several companies including Costume Supercenter, and Blueprint Education.
