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The 10 Largest Toilet Paper Brands in the United States (2026 Edition)
The leading toilet paper brand in the U.S. is Angel Soft, generating an annual revenue of $1.22 billion.
Every year, over 7 billion rolls of toilet paper are sold in the United States.
Global production of toilet paper results in the consumption of approximately 27,000 trees daily.
The global toilet paper market is expected to grow at a CAGR of 5.9% through 2030.
Toilet paper has a rich history dating back to the 6th century in China, evolving into an essential household item. Since its modern invention by Joseph Gayetty in 1857, toilet paper has only grown in popularity and necessity, particularly in today’s fast-paced world.
In this article, we explore the top ten largest toilet paper brands in the United States, revealing the key players in this vital market.
Detailed List of the 10 Largest Toilet Paper Brands in the United States
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Private Label. Various Locations
Annual Revenue: $1.7 billion
Private label toilet paper is the highest-selling non-food product of store brands across the nation. Reports indicate that one in four products sold in the U.S. is a private label. These brands often offer competitive pricing and unique products not available elsewhere.
Companies providing private label toilet paper often sell a range of paper products, including tissues, paper towels, and disposable tableware. Some brands are more environmentally conscious than others, allowing consumers to choose based on their values.
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Angel Soft. Augusta, Georgia
Annual Revenue: $1.22 billion
Angel Soft is a product of Georgia-Pacific LLC, one of the largest tissue and paper manufacturers globally. Known for its softness and strength at an affordable price, Angel Soft also offers eco-friendly options and mega rolls for convenience and sustainability.
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Charmin Ultra Soft. Mehoopany, Pennsylvania
Annual Revenue: $1.09 billion
Owned by consumer goods giant Procter & Gamble, Charmin Ultra Soft has been a household favorite since its inception in 1928. The product boasts exceptional softness and absorbency, and it is both clog-safe and septic-safe, receiving endorsements from plumbing professionals.
Charmin has also made strides in environmental sustainability, achieving certifications from organizations like the Forest Stewardship Council.
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Charmin Ultra Strong. Mehoopany, Pennsylvania
Annual Revenue: $1 billion
Also under the Procter & Gamble umbrella, Charmin Ultra Strong is recognized for its superior cleaning capabilities thanks to its diamond weave texture. The product is designed to be both strong and absorbent while maintaining environmental safety standards.
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Scott Technologies. Irving, Texas
Annual Revenue: $954 million
Scott Paper Company, owned by Kimberly-Clark Corporation, has a rich history dating back to 1879. Scott is well-known for its quality paper products, including toilet paper that is both strong and soft, while also being eco-friendly.
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Quilted Northern Soft Strong. Augusta, Georgia
Annual Revenue: $464 million
Quilted Northern, another brand under Georgia-Pacific LLC, is marketed as a premium toilet paper option. It focuses on sustainability, offering biodegradable rolls and a comfortable, strong two-ply design.
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Kleenex Cottonelle Clean Care. Irving, Texas
Annual Revenue: $446 million
Kleenex Cottonelle Clean Care, part of Kimberly-Clark, is known for its innovative features like Cleaning Ripples Texture, designed for superior strength and comfort. Cottonelle products are septic-safe and come in various options, including mega rolls.
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Quilted Northern Ultra Plush. Augusta, Georgia
Annual Revenue: $299 million
As a premium offering from Georgia-Pacific, Quilted Northern Ultra Plush features three absorbent layers for maximum comfort. The brand promotes sustainability by partnering with the Arbor Day Foundation to plant trees to offset its environmental impact.
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Kleenex Cottonelle Ultra Comfort Care. Irving, Texas
Annual Revenue: $290 million
This line from Kimberly-Clark is designed for ultimate softness and absorbency, featuring hypoallergenic materials and a unique texture for enhanced cleaning. The product line also includes flushable wipes.
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Scott Extra Soft. Irving, Texas
Annual Revenue: $285 million
Scott Extra Soft is designed to provide strength and softness, using biodegradable materials. This product is available in various roll sizes and is marketed for its septic-safe formulation and sustainable sourcing.
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Toilet Paper Brand FAQ
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What is the largest toilet paper company?
Angel Soft is recognized as the largest toilet paper brand in the U.S. With an estimated annual revenue of $1.22 billion, Angel Soft is a leading player in the market, owned by Georgia-Pacific LLC.
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What are popular toilet paper brands?
Some of the most recognized toilet paper brands in the U.S. include:
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Angel Soft
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Charmin
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Scott
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Quilted Northern
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Kleenex
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Kirkland
Success varies among these brands due to factors like product quality, pricing, and market presence.
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How significant is the toilet paper market?
The global toilet paper market is valued at approximately $107.4 billion. In the U.S., the market is valued at around $16.3 billion and is projected to grow at a CAGR of 5.9% through 2030.
References
- Consumer Brands
- Largest Luggage Brands
- Largest Gun Brands
- Largest Deoderant Brands
- Largest Diapers Brands
- Largest Tissues Brands
- Largest Household Cleaner Brands
- Largest Laundry Detergent Brands
- Largest Paper Towel Brands
- Largest Razorblade Brands
- Largest Shampoo Brands
- Largest Toilet Paper Brands
- Largest Toothbrush Brands
- Largest Toothpaste Brands
- Largest Skincare Brands
Author
Caitlin Mazur is a freelance writer at Zippia. Caitlin is passionate about helping Zippia’s readers land the jobs of their dreams by offering content that discusses job-seeking advice based on experience and extensive research. Caitlin holds a degree in English from Saint Joseph’s University in Philadelphia, PA.
