ALICE Technologies CEO and leadership

Brad Roberts supports ALICE Technologies as Chief Financial Officer. Brad has supported a number of leading growth companies in full-time and interim CFO capacities. His work focuses on financial planning, metrics development, accounting process, strategic planning, operational efficiency, and capital funding. As a CFO, Brad has helped grow teams to $100+ million of revenue, scaled headcount to over 250 employees, raised $500 million of equity and debt capital for his companies, navigated a $550M acquisition exit, and implemented programs to fix unit economics and grow cash from margins. Previously, Brad worked for SaaS market leader Synopsys and led strategy engagements for technology companies with Bain & Company. Brad earned his MBA from Harvard Business School and undergraduate degrees from the University of Pennsylvania.

Phil joined ALICE with 30 years of strategic marketing and communications experience. He built the marketing function from the ground up at multiple high-growth startups, such as Yalo, Latin America’s leading conversational commerce company, and SideStep, which created the travel search engine category and was purchased by Kayak. Phil also served as senior partner for Allison+Partners, the global marketing services agency, where he ran the firm’s six west coast offices. In addition, he co-founded Whiskey Creek Properties, a real estate development company that builds multi-family rental properties in Phoenix, AZ. At ALICE, Phil is responsible for driving global marketing and communications, including growth marketing, product marketing, event marketing, and corporate communications. He received his BA from Stanford University and MBA from Harvard University.

Snezha Oaklander is the Chief of Staff at ALICE, responsible for HR, operations, accounting, and fostering the positive culture and efficient execution that enables the organization to innovate and solve some of the most important challenges in construction. She joined ALICE from Creative Ventures, an early investor, as employee number six and has been instrumental in building the company from the ground up. Snezha is passionate about building great culture as a core driver for success, nurturing a strong team, and taking on new challenges to drive efficiency and growth.

Brad Roberts supports ALICE Technologies as Chief Financial Officer. Brad has supported a number of leading growth companies in full-time and interim CFO capacities. His work focuses on financial planning, metrics development, accounting process, strategic planning, operational efficiency, and capital funding. As a CFO, Brad has helped grow teams to $100+ million of revenue, scaled headcount to over 250 employees, raised $500 million of equity and debt capital for his companies, navigated a $550M acquisition exit, and implemented programs to fix unit economics and grow cash from margins. Previously, Brad worked for SaaS market leader Synopsys and led strategy engagements for technology companies with Bain & Company. Brad earned his MBA from Harvard Business School and undergraduate degrees from the University of Pennsylvania.

Phil joined ALICE with 30 years of strategic marketing and communications experience. He built the marketing function from the ground up at multiple high-growth startups, such as Yalo, Latin America’s leading conversational commerce company, and SideStep, which created the travel search engine category and was purchased by Kayak. Phil also served as senior partner for Allison+Partners, the global marketing services agency, where he ran the firm’s six west coast offices. In addition, he co-founded Whiskey Creek Properties, a real estate development company that builds multi-family rental properties in Phoenix, AZ. At ALICE, Phil is responsible for driving global marketing and communications, including growth marketing, product marketing, event marketing, and corporate communications. He received his BA from Stanford University and MBA from Harvard University.

Snezha Oaklander is the Chief of Staff at ALICE, responsible for HR, operations, accounting, and fostering the positive culture and efficient execution that enables the organization to innovate and solve some of the most important challenges in construction. She joined ALICE from Creative Ventures, an early investor, as employee number six and has been instrumental in building the company from the ground up. Snezha is passionate about building great culture as a core driver for success, nurturing a strong team, and taking on new challenges to drive efficiency and growth.