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Business general manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Karen Kus,

Aldo Musacchio Ph.D.

Below we've compiled a list of the most critical business general manager skills. We ranked the top skills for business general managers based on the percentage of resumes they appeared on. For example, 28.5% of business general manager resumes contained general business as a skill. Continue reading to find out what skills a business general manager needs to be successful in the workplace.

15 business general manager skills for your resume and career

1. General Business

Here's how business general managers use general business:

General Business Advisory Manager Responsible for coordinating compliance and statutory audits on management's behalf and externally.
General Business Manager for Goodyear's western region with $600 million in annual sales.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how business general managers use crm:

Instigated CRM implementation across business.
Attend weekly CRM meetings with the digital operations team to track online ad campaign performance.

3. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how business general managers use human resources:

Worked with Finance and Human Resources management to ensure/maintain globalization strategies.
Handle money collection, budget, accounting, human resources and recruitment, payroll, and operational/machine and store maintenance.

4. Business Processes

Here's how business general managers use business processes:

Developed, communicated, and executed financial plans, business processes, budgets and metrics for tracking success.
Coordinated with client contacts to map their business processes with the SAP environment.

5. Customer Satisfaction

Here's how business general managers use customer satisfaction:

Analyzed and critiqued P&L statements and routinely inspected the restaurants physical plant to ensure customer satisfaction and operational efficiency.
Collaborated with internal operations partners to ensure optimal service levels were maintained and customer satisfaction goals were met and exceeded.

6. Business Operations

The operations that carry out the inner working of an organization are called business operations. From creating products, to marketing them, business operations play a vital role in every step.

Here's how business general managers use business operations:

Reorganized and revitalized business operations for a large company franchise.
Planned, managed and executed all business operations.

7. Facebook

Here's how business general managers use facebook:

Interfaced with major customer review websites such as Google, Yelp, and Facebook including SEO implementation.
Handled digital and new media initiatives including software licensing, website privacy policy, YouTube Partner Program and Facebook applications.

8. Business Plan

Here's how business general managers use business plan:

Devised a new Business Plan, negotiated Lines-of-Credit, established supplier relationships with South American manufacturer of cookies and crackers.
Developed and maintained strategic client business plans that provided opportunity for enhancing and achieving best in class travel programs.

9. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how business general managers use customer service:

Developed the marketing materials, authored proposals, provided senior level and technical capabilities presentations, and negotiated customer services contracts.
Achieved gross improvement in customer service through implementation of order scheduling program.

10. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how business general managers use financial statements:

Analyzed financial statements regularly to rectify issues and improve profitability.
Managed the relationship with firm accountant(s) to produce accurate financial statements.

11. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how business general managers use product development:

Evaluated product development, reviewed performance and monitored trends to indicate the need for new products or services.
Planned and directed new product development programs that generated $7 million in incremental revenues.

12. A/P

A/P stands for Accounts Payable. It refers to the money owed to other individuals or businesses for products or services purchased on credit. Accounts payable is mentioned under the current liabilities section of a balance sheet.

Here's how business general managers use a/p:

Coordinate all A/P activities processing all invoices for the project, including invoices for client issued purchase orders.
Monitored and updated A/P and A/R by maintaining accurate account of incoming and outgoing cash flow.

13. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how business general managers use payroll:

Process monthly payroll for 18 employees to include payment of federal, state, local, and unemployment taxes.
Managed all aspects of the Human Resource department, Payroll, Quarterly Tax reporting, and Financial reporting.

14. Inventory Control

Here's how business general managers use inventory control:

Manage centralized purchasing function for the Bank including source selection, bidding, inventory control and distribution.
Implemented inventory control procedures maintaining operational accuracy.

15. Financial Reports

Here's how business general managers use financial reports:

Spearheaded the development of financial reports that aided in business decision-making processes; effectuated accurate financial forecasting and managed accounting duties.
Prepared comprehensive financial reports and proposals for senior management review, audits, conciliation with accounting department, compliance.

What skills help Business General Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on business general manager resumes?

Karen Kus

Assistant Director of Career Services, SUNY Potsdam

Employers hiring candidates with a history degree are seeking transferable skills that can be applied in various roles and settings. These skills include writing, communication, research, organization, computer-based skills, and problem-solving. The best thing a candidate can do to increase marketability is to elaborate on how they obtained or utilized those skills, rather than simply listing them. Employers need to have an understanding of how you made use of your skill and what results came from your actions. Make these skills shine on your resume by giving them substance.

What soft skills should all Businesses General Manager possess?

Aldo Musacchio Ph.D.

Professor, Program Director of the MBA, Brandeis University

When we talk to employers, they usually tell you they want students who know how to listen and drive. They want someone who is going to be happy to be in the company, who is going to participate actively in meetings and teams, and who is going to be good at listening and the following guidance.

What hard/technical skills are most important for Businesses General Manager?

Aldo Musacchio Ph.D.

Professor, Program Director of the MBA, Brandeis University

Lately, employers appreciate software skills to manipulate data, like some knowledge of Python or R, and information visualization software like Tableau. Many companies have their databases in SQL format, and having the capacity to work with it is key. Interestingly, digital marketing and social media skills also get a lot of traction as many employers do not know how to keep and manage a presence in social media, especially in Instagram, and may not be as good as students using tools like Google Analytics.

What business general manager skills would you recommend for someone trying to advance their career?

Nina Woodard

Senior Career Development Specialist, Belmont University

For entertainment, digital marketing and content creation skills are critical. Even if a role isn't specifically connected to digital marketing, social media is almost always involved in most entry-level roles. We strongly encourage students and recent graduates to learn basic graphic design platforms, video editing and audio editing. Learning how to maximize impact on social media platforms such as YouTube, Instagram or TikTok is also a worthy investment of time. There's a wide range of self-paced training resources online, many available for free or at reduced costs for students.

What type of skills will young Businesses General Manager need?

Patrick Scott Ph.D.

Assistant Professor of Economics, Louisiana Tech University

I think the importance of critical thinking and reasoning skills cannot be overstated enough. In this area, economics shines. Additionally, analytical and quantitative skills are more important than ever. Businesses continue to make the shift towards data-driven decision making. The ability to quickly analyze data and correctly assign an interpretation or meaning to that data is an important job market skill. With just a little bit of economic intuition, combined data science skills, business economics majors are uniquely positioned for success in the job market of tomorrow.

What technical skills for a business general manager stand out to employers?

Michael Kraten Ph.D.

Professor of Accounting, Chair, Department of Accounting, Economics and Finance, Program Coordinator, Accounting, BBA, Houston Baptist University

Short-term skills like data analytics establish college graduates as credible staff professionals. Long-term skills like critical thinking and persuasive communication can place graduates on long-term career paths to senior management.

Do you want to know more?

List of business general manager skills to add to your resume

The most important skills for a business general manager resume and required skills for a business general manager to have include:

General Business
CRM
Human Resources
Business Processes
Customer Satisfaction
Business Operations
Facebook
Business Plan
Customer Service
Financial Statements
Product Development
A/P
Payroll
Inventory Control
Financial Reports
Direct Reports

Business Management
General Management
Market Research
Business Development
Cost Reduction
OEM
Financial Analysis
Food Cost
Product Line
Sigma
Business Growth
POS
Customer Relations
Financial Performance
ISO
Customer Retention

Continuous Improvement
Revenue Growth
Trade Shows
Fine Dining
Inventory Management
Bank Deposits
Sales Growth
Operations Management
Ebit
Performance Reviews
PC
Cost Control
QuickBooks
Gross Profit

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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