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What does a digital analyst do?

Updated January 8, 2025
7 min read
Quoted expert
Erik Johnson Ph.D.

A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.

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Digital analyst responsibilities

Here are examples of responsibilities from real digital analyst resumes:

  • Work with key stakeholders to define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting.
  • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
  • Handle daily maintenance and troubleshoot issues.
  • Track and prove ROI from digital sales efforts.
  • Work with Java developers to include security in SDLC.
  • Perform troubleshoot on content and perform tests on the same.
  • Work with various teams to define executive-level KPIs and reporting structure.
  • Develop enterprise and department web form applications using PHP and mySQL.
  • Analyze campaign metrics to optimize and maximize ROI for client media investments.
  • Define CRM strategies for various clients, including establishing client-specific best practices.
  • Lead all measurement efforts for all digital, CRM, and social efforts.
  • Design UX by creating wireframes in PowerPoint for web base insurance policy processing system.
  • Perform grid operation and used advance Telerik and Kendo UI controls in UI development.
  • Integrate third-party plugins (Datatables, HighCharts, JQuery UI) to display information.
  • Create various user controls with tag libraries and JavaScript for common elements such as navigation.

Digital analyst skills and personality traits

We calculated that 10% of Digital Analysts are proficient in Digital Marketing, Google Analytics, and Tableau. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Digital Analysts that have these skills listed on their resume here:

  • Digital Marketing, 10%

    Develop and Implement digital marketing strategies resulting in optimized advertising for the client.

  • Google Analytics, 9%

    Incorporate Google Analytics and Webmaster tools into customers' websites to track visitor behavior on site and monitor site index status.

  • Tableau, 6%

    Designed and executed internal and client-facing Tableau dashboards.

  • Visualization, 5%

    Designed and developed dynamic and interactive data visualization dashboards using various data sources via Tableau.

  • SQL, 5%

    Created Ad-Hoc reports, prepared plans, web analytics, analyzed & forecasted online sales using SQL.

  • A/B, 5%

    Designed and refined consumer research engagements, A/B tests, and core metric dashboards.

Common skills that a digital analyst uses to do their job include "digital marketing," "google analytics," and "tableau." You can find details on the most important digital analyst responsibilities below.

Analytical skills. To carry out their duties, the most important skill for a digital analyst to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Digital analysts often use analytical skills in their day-to-day job, as shown by this real resume: "collaborate with other bi analysts and engineers to optimize data/table structures/pipelines for tableau dashboards and other self-service analytics needs. "

Communication skills. Many digital analyst duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a digital analyst will need this skill often in their role. This resume example is just one of many ways digital analyst responsibilities rely on communication skills: "create a monthly/weekly communication of digital assets and distribute to website providers and toyota dealerships. "

Detail oriented. This is an important skill for digital analysts to perform their duties. For an example of how digital analyst responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a digital analyst: "maintain and grow existing accounts while delivering detailed reports on the performance of paid content delivery via google and facebook. ".

All digital analyst skills

The three companies that hire the most digital analysts are:

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Compare different digital analysts

Digital analyst vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

If we compare the average digital analyst annual salary with that of a marketing internship, we find that marketing interns typically earn a $53,233 lower salary than digital analysts make annually.While their salaries may differ, the common ground between digital analysts and marketing interns are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like digital marketing, google analytics, and data analysis.

There are some key differences in the responsibilities of each position. For example, digital analyst responsibilities require skills like "tableau," "visualization," "sql," and "a/b." Meanwhile a typical marketing internship has skills in areas such as "press releases," "market research," "instagram," and "email campaigns." This difference in skills reveals the differences in what each career does.

Marketing interns really shine in the technology industry with an average salary of $33,333. Comparatively, digital analysts tend to make the most money in the retail industry with an average salary of $93,306.marketing interns tend to reach lower levels of education than digital analysts. In fact, marketing interns are 6.1% less likely to graduate with a Master's Degree and 0.5% less likely to have a Doctoral Degree.

Digital analyst vs. Market analyst internship

When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.

On average, market analyst interns earn a $20,017 lower salary than digital analysts a year.Only some things about these jobs are the same. Take their skills, for example. Digital analysts and market analyst interns both require similar skills like "google analytics," "tableau," and "sql" to carry out their responsibilities.

Each career also uses different skills, according to real digital analyst resumes. While digital analyst responsibilities can utilize skills like "digital marketing," "visualization," "a/b," and "b testing," market analyst interns use skills like "financial models," "capital markets," "data collection," and "competitive analysis."

In general, market analyst interns achieve similar levels of education than digital analysts. They're 3.3% more likely to obtain a Master's Degree while being 0.5% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for digital analysts in the next 3-5 years?

Erik Johnson Ph.D.Erik Johnson Ph.D. LinkedIn profile

Assistant Professor of Economics, Carthage College

Two technologies are likely to become more critical in the next 3-5 years: First, much more videoconferencing and remote meetings are likely here to stay. Be sure you can communicate effectively through these mediums. Secondly, using large amounts of numerical and textual data will become increasingly crucial for businesses and policy analysis. Learning how to sift through these data and glean insights from them are likely essential skills to develop and will allow you to grow in your career.

Digital analyst vs. Analyst sales

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

An average analyst sales eans a lower salary compared to the average salary of digital analysts. The difference in salaries amounts to analyst sales earning a $14,400 lower average salary than digital analysts.digital analysts and analyst sales both have job responsibilities that require similar skill sets. These similarities include skills such as "visualization," "sql," and "data analysis," but they differ when it comes to other required skills.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital analyst resumes include skills like "digital marketing," "google analytics," "tableau," and "a/b," whereas an analyst sales is more likely to list skills in "salesforce," "customer service," "sales data," and "strong analytical. "

Analyst sales make a very good living in the finance industry with an average annual salary of $80,458. On the other hand, digital analysts are paid the highest salary in the retail industry, with average annual pay of $93,306.When it comes to education, analyst sales tend to earn similar degree levels compared to digital analysts. In fact, they're 1.3% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.

Digital analyst vs. Digital marketing manager

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Digital marketing managers tend to earn a higher pay than digital analysts by an average of $16,070 per year.While both digital analysts and digital marketing managers complete day-to-day tasks using similar skills like digital marketing, google analytics, and visualization, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A digital analyst uses "tableau," "sql," "data analysis," and "leverage." Digital marketing managers are more likely to have duties that require skills in "strong project management," "project management," "digital transformation," and "paid search. "The average resume of digital marketing managers showed that they earn similar levels of education compared to digital analysts. So much so that theyacirc;euro;trade;re 2.4% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.6%.

Types of digital analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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