What does a digital producer do?
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
Digital producer responsibilities
Here are examples of responsibilities from real digital producer resumes:
- Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
- Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
- Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
- Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
- Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
- Conduct daily scrum meetings to ensure effectiveness of the sprints
- Define requirements that promote smart publishing practices and intuitive UI.
- Train editorial teams on CMS tools, interactive applications enhancements.
- Produce monthly HTML emails, design and optimize for industry standards.
- Maintain clients' social media services/accounts, including YouTube video management.
- Core team member on board of director facing projects as UI producer.
- Provide photography services, videography services for client (including post production).
- Proof and QA ed work from each department before forwarding to clients for final approval.
- Architect, populate, and maintain CMS for Leerink Swann, a preeminent healthcare-focuse financial services client.
- Select content and write and edit to drive page views and reflect SEO needs, with frequent revisions.
Digital producer skills and personality traits
We calculated that 7% of Digital Producers are proficient in Digital Content, Digital Marketing, and Digital Platforms. They’re also known for soft skills such as Leadership skills, Time-management skills, and Communication skills.
We break down the percentage of Digital Producers that have these skills listed on their resume here:
- Digital Content, 7%
Developed, produced, directed, and supervised post on digital content for Disney's social media outlets.
- Digital Marketing, 7%
Assisted with creation of seasonal digital marketing stories/advertising that drove digital sales increases.
- Digital Platforms, 6%
Utilize presentation and design skills to arrange and connect content on digital platforms.
- SEO, 5%
Selected content and write and edit to drive page views and reflect SEO needs, with frequent revisions.
- Facebook, 5%
Crafted engaging, widely-shared posts responsible for explosive growth in Facebook followers.
- HTML, 4%
Produced monthly HTML emails, designed and optimized for industry standards.
Common skills that a digital producer uses to do their job include "digital content," "digital marketing," and "digital platforms." You can find details on the most important digital producer responsibilities below.
Leadership skills. To carry out their duties, the most important skill for a digital producer to have is leadership skills. Their role and responsibilities require that "directors instruct actors and help them portray their characters in a believable manner." Digital producers often use leadership skills in their day-to-day job, as shown by this real resume: "distinguished by executive management with the 2014 cnn employee spotlight, an award that recognizes outstanding leadership and performance. "
Communication skills. Another skill that relates to the job responsibilities of digital producers is communication skills. This skill is critical to many everyday digital producer duties, as "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." This example from a resume shows how this skill is used: "manage communications with third party vendors and ensure on time and on budget deliveries. "
Creativity. digital producer responsibilities often require "creativity." The duties that rely on this skill are shown by the fact that "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." This resume example shows what digital producers do with creativity on a typical day: "plan, build, design and facilitate video productions utilizing creativity and originality from conceptualization to final product within specified timelines. "
The three companies that hire the most digital producers are:
- Nexstar Media Group48 digital producers jobs
- Gannett23 digital producers jobs
- NBCUniversal12 digital producers jobs
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Compare different digital producers
Digital producer vs. Freelance video editor
A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.
There are some key differences in the responsibilities of each position. For example, digital producer responsibilities require skills like "digital content," "digital marketing," "digital platforms," and "seo." Meanwhile a typical freelance video editor has skills in areas such as "training videos," "motion graphics," "adobe premiere pro," and "edit video." This difference in skills reveals the differences in what each career does.
Freelance video editors tend to reach lower levels of education than digital producers. In fact, freelance video editors are 5.4% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Digital producer vs. Freelance videographer/editor
A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital producer responsibilities requires skills like "digital content," "digital marketing," "digital platforms," and "seo." But a freelance videographer/editor might use other skills in their typical duties, such as, "training videos," "camera operation," "video projects," and "video shoots."
Freelance videographer/editors earn lower levels of education than digital producers in general. They're 7.0% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital producers in the next 3-5 years?
Johnathan Paul
Adjunct Professor, University of North Texas
Digital producer vs. Freelance photographer
A freelance photographer produces photos while under a specific short-term contract. They are primarily responsible for coordinating with the client to learn any requests or preferences, bringing necessary devices and lighting equipment, securing the best location and setting, handling any obstruction during the photoshoot, and delivering high-quality results in a short amount of time. Moreover, a photographer must maintain a healthy working environment with clients or models by building rapport, which will also help establish a client base.
The required skills of the two careers differ considerably. For example, digital producers are more likely to have skills like "digital content," "digital marketing," "digital platforms," and "seo." But a freelance photographer is more likely to have skills like "aperture," "adobe lightroom," "photo shoots," and "portfolio."
Freelance photographers typically earn lower educational levels compared to digital producers. Specifically, they're 6.4% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Digital producer vs. Videographer
A videographer specializes in shooting and editing high-definition videos of different events, making them presentable to clients. They are primarily responsible for having their video equipment, coordinating with clients to learn any preferences or particular requests, capturing and recording from the best angle, and producing results quickly and accurately. Most of the time, a videographer may travel to different places, direct clients on what to do during filming, and edit any obstructions to produce an optimal result. Furthermore, it is essential to build rapport with clients to establish a client base and earn more projects.
Types of digital producer
Updated January 8, 2025
