Digital product manager demographics and statistics in the US
Digital product manager demographics research summary. Zippia estimates digital product manager demographics and statistics in the United States by using a database of 30 million profiles. Our digital product manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital product managers after extensive research and analysis:
- There are over 4,455 digital product managers currently employed in the United States.
- 38.8% of all digital product managers are women, while 61.2% are men.
- The average digital product manager age is 39 years old.
- The most common ethnicity of digital product managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Digital product managers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $138,889, the highest in the US.
- In 2022, women digital product managers earned 95% of what men earned.
- California is the best state for digital product managers to live.
- Digital product managers are 49% more likely to work at private companies in comparison to public companies.
On this page
Digital product manager demographics by:
Digital product manager gender statistics
38.8% of digital product managers are women and 61.2% of digital product managers are men.
- Male, 61.2%
- Female, 38.8%
Digital product manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 61.2% |
| Female | 38.8% |
Digital product manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$98,910
Female income
$94,119
Digital product manager gender ratio over time
This data breaks down the percentage of men and women in digital product manager positions over time. Currently, 38.8% of digital product managers are female.
Digital product manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 78.30% | 21.70% |
| 2011 | 78.04% | 21.96% |
| 2012 | 78.51% | 21.49% |
| 2013 | 78.46% | 21.54% |
| 2014 | 77.07% | 22.93% |
| 2015 | 76.70% | 23.30% |
| 2016 | 76.60% | 23.40% |
| 2017 | 75.79% | 24.21% |
| 2018 | 63.41% | 36.59% |
| 2019 | 62.39% | 37.61% |
| 2020 | 60.86% | 39.14% |
| 2021 | 61.23% | 38.77% |
Digital product manager related jobs gender ratio
We compared digital product managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Digital Product Manager | 61% | 39% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital product manager demographics by race
The most common ethnicity among digital product managers is White, which makes up 74.6% of all digital product managers. Comparatively, 8.7% of digital product managers are Hispanic or Latino and 8.2% of digital product managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Digital product manager race
| Digital product manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Digital product manager race and ethnicity over time
See how digital product manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital product manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Digital product manager wage gap by race
According to our data, asian digital product managers have the highest average salary compared to other ethnicities. Black or african american digital product managers have the lowest average salary at $94,120.
| Ethnicity | Salary |
|---|---|
| Unknown | $98,473 |
| White | $98,086 |
| Black or African American | $94,120 |
| Asian | $106,486 |
| Hispanic or Latino | $97,791 |
Average digital product manager age
See how the average age of digital product managers varies based on ethnicity and gender.
Male
Female
Digital product manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Digital product manager age breakdown
The average age of digital product managers is 40+ years years old, representing 44% of the digital product manager population.
Digital product manager age breakdown
| Digital Product Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Digital product manager educational attainment
The most common degree for digital product managers is bachelor's degree, with 75% of digital product managers earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 5%.
- Bachelor's, 75%
- Master's, 18%
- Associate, 5%
- Doctorate, 1%
- Other Degrees, 1%
Digital product managers by degree level
| Digital product manager degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 18% |
| Associate | 5% |
| Doctorate | 1% |
| Other Degrees | 1% |
Digital product manager jobs you might like
Digital product manager wage gap by degree level
According to the data, digital product managers with a Doctorate degree earn more than those without, at $117,038 annually. With a Master's degree, digital product managers earn a median annual income of $112,696 compared to $101,255 for digital product managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $112,696 |
| Bachelor's Degree | $101,255 |
| Doctorate Degree | $117,038 |
Digital product manager employment statistics
Most digital product managers work for a private in the media industry.
Company size where digital product managers work
Below, you can see the size of companies where digital product managers work.
Digital product manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 36% |
Digital product manager jobs by company type
Employees with the digital product manager job title have their preferences when it comes to working for a company. For instance, most digital product managers prefer to work at private companies over public companies.
Digital product manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 48% |
| Private | 49% |
| Government | 1% |
Digital product manager jobs by industry
The most common industries for digital product managers are media, finance and technology.
Digital product manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Media | 15% |
| Finance | 10% |
| Technology | 9% |
| Professional | 7% |
| Retail | 7% |
| Manufacturing | 6% |
| Health Care | 6% |
| Start-up | 4% |
| Internet | 3% |
| Telecommunication | 3% |
| Insurance | 3% |
| Hospitality | 2% |
| Transportation | 2% |
| Education | 2% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Energy | 1% |
Digital product manager turnover and employment statistics
Digital product manager unemployment rate over time
The unemployment rate for digital product managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital product manager unemployment rate by year
| Year | Digital product manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average digital product manager tenure
The average digital product manager stays at their job for 1-2 years, based on the 489 digital product managers resumes in Zippia's database.
Digital product manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 37% |
| 3-4 years | 13% |
| 5-7 years | 21% |
| 8-10 years | 9% |
| 11+ years | 7% |
Digital product manager LGBT ratio compared to similar jobs
Review the percent of digital product managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Vice President | 7.25% | 108,467 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Digital Product Manager | 9.86% | - |
| Communications Director | 16.11% | 27,939 |
Similar digital product manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Vice President | 7.25% | 108,467 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Communications Director | 16.11% | 27,939 |
Foreign languages spoken by digital product managers
The most common foreign language among digital product managers is Spanish at 24.0%. The second-most popular foreign language spoken is French at 20.0% and Italian is the third-most popular at 12.0%.
- Spanish, 24.0%
- French, 20.0%
- Italian, 12.0%
- Japanese, 8.0%
- Portuguese, 4.0%
- Other, 32.0%
Digital product manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 24.0% |
| French | 20.0% |
| Italian | 12.0% |
| Japanese | 8.0% |
| Portuguese | 4.0% |
| Other | 32.0% |
