What does an ecommerce manager do?
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
Ecommerce manager responsibilities
Here are examples of responsibilities from real ecommerce manager resumes:
- Manage web developers and graphic designers on Magento platform.
- Lead effort with external UI design firm to overhaul website.
- Manage all ready-to-wear product, including copywriting and brand image.
- Manage and merchandise front end of the website using Magento platform.
- Web marketing with Mailchimp and manage paid campaigns on social media.
- Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
- Utilize industry best practices and A/B testing to maximize revenue and ROI.
- Act as creative resource to backfill needs in content strategy, copywriting, ad design, SEO, and WordPress administration.
- Provide ROI analysis on marketing expenses making recommendations for future allocation of expenses towards e-commerce marketing programs.
- Help maintain with blog and company Facebook.
- Create and develop sales ads using HTML.
- Send bi-weekly HTML code newsletters to subscribers.
- Develop and execute SEO and SEM initiatives.
- Create KPIs by establishing clear and measurable OKRs.
- Provide consistent status reports regarding the progress of ATG development.
Ecommerce manager skills and personality traits
We calculated that 14% of Ecommerce Managers are proficient in Digital Marketing, Customer Service, and Google Analytics. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Ecommerce Managers that have these skills listed on their resume here:
- Digital Marketing, 14%
Developed a profitable digital marketing strategy for a company that previously only advertised via direct mail.
- Customer Service, 6%
Increased employee confidence and capabilities through regular education sessions resulting in improved sales and customer service.
- Google Analytics, 5%
Used SEO best practices to increase visibility and search rankings and investigated effectiveness of marketing campaigns using Google Analytics.
- Ecommerce Website, 4%
Developed e-Business strategy for retail supply chain operations and managed development of ecommerce websites.
- B2C, 4%
Design & coordinate all online marketing activities to our existing and targeted B2B and B2C customer bases.
- E-Commerce, 4%
Provided ROI analysis on marketing expenses making recommendations for future allocation of expenses towards e-commerce marketing programs.
Common skills that an ecommerce manager uses to do their job include "digital marketing," "customer service," and "google analytics." You can find details on the most important ecommerce manager responsibilities below.
Analytical skills. To carry out their duties, the most important skill for an ecommerce manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Ecommerce managers often use analytical skills in their day-to-day job, as shown by this real resume: "tracked data that was harvested using a/b testing to improve landing pages, calls to action, and email campaigns. "
Communication skills. Another soft skill that's essential for fulfilling ecommerce manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to an ecommerce manager resume, here's how ecommerce managers can utilize communication skills in their job responsibilities: "provided customer service and inside sales support for home network supply and tvc communications"
Creativity. ecommerce managers are also known for creativity, which are critical to their duties. You can see how this skill relates to ecommerce manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An ecommerce manager resume example shows how creativity is used in the workplace: "work cross-functionally with development, creative, and marketing teams to ensure optimal user experience and alignment with brand strategy. "
Organizational skills. A big part of what ecommerce managers do relies on "organizational skills." You can see how essential it is to ecommerce manager responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical ecommerce manager tasks: "coordinate organizational ecommerce strategy, including ecommerce platform deployment, web site development and secondary electronic media marketing. "
The three companies that hire the most ecommerce managers are:
- Hudson Group
35 ecommerce managers jobs
- Uline21 ecommerce managers jobs
- Samsung Electronics Device Solutions (Semiconductor & Display)16 ecommerce managers jobs
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Compare different ecommerce managers
Ecommerce manager vs. Manager/marketing director
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
While similarities exist, there are also some differences between ecommerce managers and manager/marketing director. For instance, ecommerce manager responsibilities require skills such as "digital marketing," "ecommerce website," "b2c," and "e-commerce." Whereas a manager/marketing director is skilled in "market research," "payroll," "r," and "press releases." This is part of what separates the two careers.
Managers/marketing director really shine in the manufacturing industry with an average salary of $77,050. Comparatively, ecommerce managers tend to make the most money in the technology industry with an average salary of $102,330.The education levels that managers/marketing director earn slightly differ from ecommerce managers. In particular, managers/marketing director are 4.5% less likely to graduate with a Master's Degree than an ecommerce manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Ecommerce manager vs. Manager, strategy
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Each career also uses different skills, according to real ecommerce manager resumes. While ecommerce manager responsibilities can utilize skills like "ecommerce website," "b2c," "e-commerce," and "a/b," managers, strategy use skills like "portfolio," "client facing," "business development," and "market research."
Managers, strategy earn a higher average salary than ecommerce managers. But managers, strategy earn the highest pay in the technology industry, with an average salary of $116,769. Additionally, ecommerce managers earn the highest salaries in the technology with average pay of $102,330 annually.In general, managers, strategy achieve higher levels of education than ecommerce managers. They're 17.1% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for ecommerce managers in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Ecommerce manager vs. Marketing account manager
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an ecommerce manager is likely to be skilled in "customer service," "ecommerce website," "e-commerce," and "magento," while a typical marketing account manager is skilled in "account management," "powerpoint," "integrated marketing," and "sem."
Marketing account managers make a very good living in the energy industry with an average annual salary of $72,442. On the other hand, ecommerce managers are paid the highest salary in the technology industry, with average annual pay of $102,330.Most marketing account managers achieve a similar degree level compared to ecommerce managers. For example, they're 3.0% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Ecommerce manager vs. Planning manager
Even though a few skill sets overlap between ecommerce managers and planning managers, there are some differences that are important to note. For one, an ecommerce manager might have more use for skills like "digital marketing," "google analytics," "ecommerce website," and "b2c." Meanwhile, some responsibilities of planning managers require skills like "kpis," "demand planning," "capacity planning," and "continuous improvement. "
Planning managers enjoy the best pay in the technology industry, with an average salary of $107,807. For comparison, ecommerce managers earn the highest salary in the technology industry.In general, planning managers hold similar degree levels compared to ecommerce managers. Planning managers are 4.6% more likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Types of ecommerce manager
Updated January 8, 2025
