Editor’s Note: This is a guest post by Alexa Lemzy from TextMagic. Her opinions are her own.
One of the best methods for recruitment advertising is mobile outreach. Whether you’re looking for interns, students, or employees, the best recruiters implement the convenience and speed of SMS in conjunction with their email and social media marketing strategies. You should too.
Here are some helpful tips to optimize your next mobile outreach plan to find the most qualified candidates.
Since you don’t want to get on your contacts’ nerves, you need to keep in mind that spamming candidates is one of the quickest ways to turn them off. So, to avoid sending your SMS messages to those who don’t want them, ensure that your users opt-in to receive messages from you. You can use a subscription form to do this with ease.
That way, you can target your strategy toward those who are already willing to receive the proposals or job vacancy postings from you. By directing to your target audience, you will be sending text messages to potential candidates in no time.
With the use of modern tools such as segmented contact lists, you will have everything you need to direct your efforts exactly where they’re intended, rather than just sending the same generic messages to everyone. Using current text messaging services, you can upload contacts from a CSV or Excel file and delete duplicates in one easy step. Then, you can segment your lists by profession and company relationship.
For more complicated contact lists and recruiting campaigns, it is also a good idea to use a trusted CRM platform. This will help you track the performance of all types marketing every step of the way. CRM technology can help make any sales or recruiting process easier than the manual techniques of the past.
If it’s the ease you’re looking for in implementing your next recruiting campaign (and it should be!), take advantage of SMS automation technology.
Without automation, mobile recruiting can take up weeks of your time. Some things aren’t meant to be done manually. Expert recruiters will tell you to automate as much of the work as you can. Of course, that doesn’t mean you should forget about the personalization. You text to people, not items or candidate registration numbers on your contact list.
Another great advantage of text messaging software is that you can receive instant feedback from your candidates.
By utilizing tools that will do the heavy lifting for you, you free up valuable time to implement other aspects of your outreach. Your energy is better spent coming up with creative ideas.
One of the biggest mistakes that professional recruiters make is not networking with other recruiters. If you’re the only one in your team, relying on the input of the guys in the design or marketing departments, you are missing out on an entire dimension of educated input. It will serve you to know what works and what doesn’t, when it comes to recruiting, specifically SMS recruiting.
There is no need to go out and join a professional recruiters club, though you certainly can, if one exists in your area. Fortunately, you can find easy access to virtual groups on Facebook and LinkedIn that can be just as valuable to your efforts:
Just as it is important for potential candidates to be able to opt-in to receive text messages from you, it is equally important for them to be able to easily unsubscribe and stop receiving them. Do not fret; every list has people who unsubscribe. A good mobile marketing platform should allow you to implement a “STOP” feature. By utilizing the automated unsubscribe feature you are being polite, only targeting real candidates, complying with anti-spam guidelines, and offering extra value with your text messages.
As a recruiter, you can set up the platform to notify you of new unsubscribes via email if you like, and choose to manually remove subscribers from your list on your own. You should have complete control to decide.
Give your users easy access to opt-in and unsubscribe from your text messages. Segment and target your campaigns to appeal to a relevant audience. Network with other recruiters to stay in the know. Automate the parts of the recruiting campaign you can to free up time and energy for other things. Implementing this advice, you should see a world of improvement in your mobile campaigns.
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