Editor’s Note: This post is by Paul Slezak, Cofounder and CEO of RecruitLoop – the World’s largest marketplace of expert Recruiters and Sourcers available on-demand.
There are hundreds of things to think about when starting a new business and, while some are more important than others, a handful of these tasks can be absolute game-changers.
Putting together a team is obviously a key concern – the skills, group chemistry and dedication of your human resources will dictate the very fabric of your business. But the marketing of your company will also be a major influence on how others see you, your success with customers, and even on how you develop your goals and processes.
And no aspect of your marketing is more critical than your business name. That’s right – your business name isn’t just a formality, it is a foremost part of your public identity (and employer brand). Choosing a name at the last minute or without considering the variables would be as daft as assembling your workforce by picking random résumés out of a hat.
So where should you start with this all-important process?
Try running your eyes over this new infographic recently published by our friends at The Business Backer, which contains just about all the information you need on how to name your business effectively.
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
