Even if you’re a seasoned marketing professional, there’s a lot to learn when it comes to email marketing. Email marketing isn’t as simple as sending out a company newsletter every month. It requires a special set of skills and acquired knowledge including understanding how to:
- select and customize a proven template;
- create winning design;
- use data to better serve your customers;
- optimize emails for mobile devices;
- segment email lists for improved engagement;
- personalize content to reach different customer profiles;
- re-engage disinterested subscribers;
- and more!
While it may seem tedious to continually skill up in the marketing world, it’s well worth it to keep tabs on the latest and greatest email best practices.
Why?
Because email marketing has the highest ROI out of any digital marketing strategy. Some reports show email campaigns generate a 4400% ROI or a $44 return for every $1 spent, which is well above any ROI for any other type of marketing tactic.
Furthermore, the average employee checks email 74X in a single day for an eight hour work day, and 33.8% of consumers check their email accounts throughout the day, and 39% of consumers check their emails 1-3 times a day. In other words, inboxes are an active playground for B2C and B2B brands.
When you get email marketing right, it’s a surefire bet you’ll engage your audience, provide a stellar customer experience, and increase the lifetime value of your subscribers.
With these compelling reasons to beef up your email marketing game in mind, you may be wondering where to even start, and what is missing from your current strategy.
This infographic from our friends at Campaign Monitor presents professional email marketing tips from 11 of the top email marketers out there. You’ll learn everything from why unsubscribers can be a good thing to tiny details that can make the difference between a happy customer and an annoyed unsubscriber.
Enjoy the tips and hopefully it motivates you to revamp your email marketing strategy this year for improved results.
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
